The whole point of preparing a site is to engage with visitors. Engaging with your website’s visitors well lets you sell more products or boost your followers. This is precisely why building great landing pages is such a huge deal. If you have an effective landing page, it will open up more opportunities for whatever you are putting on your site.
Back then, when making landing pages required that you start from scratch by writing your own code, site owners had to pay a hefty amount of cash. And often, the invoice won’t even include the real look of the landing page. But now, as technology advanced and things got a little bit easier for regular folks, making landing pages has become something that everyone can do. One of the services that lets users create, manage, and keep landing pages is Instapage, and this review will help you decide if it’s the one for you.
Features: How Can Instapage Help You? Where To Add Gtm Instapage
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after finalizing an Instapage account, users will be taken to the dashboard. Instapage’s dashboard doesn’t have the most striking visuals, but you can view the main things easily here. The main menu, which can be found on the left side of the page, contains links to every tool and feature you’ll need for your landing page.
Users will first see the most important attributes: AdMap, Landing Pages, Personalization, Experiments, and Analytics. On the bottom half are stuff like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads accounts with Instapage. If that’s the case, data from ads can be automatically imported and will reflect towards your PostClick score. To put it simply, the PostClick score enables users to compare the total number of ads that they have and the complete number of personalized experiences. Where To Add Gtm Instapage
Once calculated, the PostClick score can be easily viewed on the Instapage. Controlling domain access can be done by users through the dashboard. This means that they can easily take or give away access to domain names. But to do this, the”Domains” page should be allowed first in the settings menu. The main settings area also shows a log of modifications done to the entire account. Everything is logged automatically, including editing or renaming projects.
Adding newly generated leads as well as new team members is also another feature that this page includes. This is easily the most essential page here, as this provides the Instapage Dashboard a switchboard functionality.
The security of everything, even if every setting can be accessed from it, is one thing that I like about the Instapage Dashboard, You won’t need to worry about sketchy third-party providers, as syncing with them will automatically direct users to an authorization page. This is an excellent means of handling security, instead of entering an accounts API key such as other applications would require.
The Drag-And-Drop Landing Page Editor
Because it is mostly just drag and drop, the actual Landing Page Editor is so simple to use. Users can start from scratch, or they can choose from the huge array of template options. The templates on Instapage are also fully customizable, so users can build exactly what they want from the templates. The freedom to easily create the landing page of your dreams is something that you can expect from Instapage.
Even, by comparison, making a landing page using Instapage remains outstandingly simple. Elements of each template can be moved around and edited as much as users need. This isn’t the case for several other services where elements can only be set among fixed, predetermined spots.
How the editor balances creative freedom and being user friendly is another thing that makes it great. Professional software usually suffers from this, similar to how novice drivers might find it harder to drive a manual transmission vehicle. Instapage assists users when they move around page elements by displaying markers and grids. This makes lining things up simple.
When moving elements, the distance between the one being moved from other neighboring elements will be shown to the user at all times. This is really helpful for making sure that an element looks nicely positioned with regard to its environment. Upon dropping an element to a new position, a crispy snapping cartoon happens.
Although you’re free to ignore this grid along with other indicators, it’s wonderful to have some guidance when arranging the page elements.
As you’re working in the page builder, you can preview your landing page at any given point in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, so you won’t have to preview your design often. It should look precisely how it does in the editor once it’s published.
Another great trick that Instapage has under its sleeves is the Instablocks feature. Instablocks lets users manage multiple landing pages that will save them so much time. Basically, Instablocks allows the creation of a library of reusable groups of components called “blocks”. Yes, it’s just like having modular landing pages.
Users can create a block for any purpose that they need, say something that’s meant for website visitors to leave comments and such. Once it is stored in the Instablocks library, then it can be contained in any landing page which the user is editing. It’s one of those things that makes things in Instapage really instant.
What’s even better is that there already are pre-installed blocks ready for use. They are all editable, so users can tailor them easily to fit their requirements. The blocks saved in the library can also be edited. It is possible to have changes mirrored across all landing pages containing the edited block. However, this feature requires an update to the more expensive Instapage Enterprise plan. Where To Add Gtm Instapage
Landing Page Widgets
So that visitors can interact with your landing pages, adding widgets is a must. Instapage lets users set widgets in landing pages quickly. It’ll be ready to use with just a click on the widget’s icon on the sidebar menu.
After doing this, it can be placed anywhere on the landing page. Users may also choose to edit the look and functionality of any widget. The changes to functionality can range from changing targets to completely revamping the way the widget behaves.
Although the pre-installed widgets work well, other applications used for making landing pages edges out Instapage. Divi Builder, which is used to create WordPress pages, feature more intricate widgets. However, Instapage widgets should be sufficient to cover the requirements. Here are some of them:
- HTML widgets
With a contemporary WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder, you may add ready-made sliders, reviews, pricing tables, and many more things to your pages.
With Instapage, you can create your own pricing tables or testimonial panels by blending the text, image, and headlines widgets, for example.
Still, it’s not quite as convenient as being able to put in a ready-made purpose-built widget to your page. There are a few pre-built pricing tables and other elements in the page template to help save you time. Using ready-made widgets that you can drag and drop onto your own pages is still easier than the ones in Instapages.
Thankfully, the Instablock feature mentioned earlier does give you a way to create an element, such as a pricing table or call-to-action. You can then save it for reuse on any page when needed.
Mobile-Friendly Page Designs
The device and screen size should not be a problem for an effective landing page to look good. Luckily, you won’t have to worry about compatibility if you use Instapage. When making a landing page, users can switch to cellular view to see how the page would look like on a smartphone.
You have the choice to pay for the Instapage Business plan for $199 per month, or $149 per month if paid annually. Opting to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion Where To Add Gtm Instapage
Instapage is a fantastic recommendation for beginners and even those with quite a bit of experience. The interface is intuitive, easy to navigate, and neat. The complete freedom in designing a landing page can be intimidating during your first few trials. Still, the app’s assistive user interface features will place you on track. Although other apps can do better with regard to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels in quick, slick, and powerful landing pages. Projects that are done with this service look top-notch and professionally done.
Q: Is there a free plan?
A: There is no free plan, but Instapage offers a free trial for a week.
Q: Can I use third party software analytics apps with Instapage?
A: Yes. Instapage integrates easily with analytics programs, as well as other blogging and marketing programs.
Q: Can Instapage landing pages be published in WordPress?
A: Yes. In fact, there’s a plugin specifically for WordPress to ease publishing better.
Q: How does Instapage handle customer support?
A: Instapage has a very responsive customer center. They may be reached through live chat from Monday to Friday, 4 am and 3 pm PST.