The entire point of setting up a website is to engage with visitors. Engaging with your site’s visitors well lets you sell more products or increase your followers. Constructing great landing pages is a huge deal precisely of that. If you have an effective landing page, it will open up more opportunities for whatever you are putting on your website.
Back then, when making landing pages required that you start from scratch by writing your own code, website owners had to pay a hefty amount of cash. And often, the bill will not even include the actual design of the landing page. Now, however, as technology advanced and things got a little bit easier for regular folks, making landing pages has become something that everybody can do. One of the services that lets users create, manage, and maintain landing pages is Instapage, and this review will help you decide if it’s the one for you.
Features: How Can Instapage Help You? What’s An Instapage?
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after having an Instapage account, users will be brought to the dashboard. Instapage’s dashboard does not have the most striking visuals, but you can see the main things easily here. The main menu, which can be seen on the left side of the page, contains links to every tool and feature you will need for your landing page.
The more important features such as; AdMap, Landing Pages, Personalization, Experiments, and Analytics, are sure to be the first thing a person sees. On the bottom half are things like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads account with Instapage. Data from advertisements can be automatically imported and will reflect on your PostClick score if you have enabled syncing. To put it simply, the PostClick score enables users to compare the total number of ads that they have and the complete number of personalized experiences. What’s An Instapage?
Once calculated, the PostClick score can be easily viewed on the Instapage. Controlling domain access can be done by users through the dashboard. This means that they can easily give or take away access to domain names. But to do this, the”Domains” page ought to be enabled first in the settings menu. The main settings area also shows a log of modifications done to the entire account. Everything is logged automatically, including renaming or editing projects.
This area also enables users to quickly see newly created leads and add team members to the account. This is easily the most necessary page here, as this provides the Instapage Dashboard a switchboard functionality.
The security of everything, even if every setting can be toggled from it, is one thing that I enjoy about the Instapage Dashboard, You won’t have to think about sketchy third-party providers, as syncing with them will automatically direct users to an authorization page. This is an excellent way of handling security, rather than entering an accounts API key like other software would require.
The Drag-And-Drop Landing Page Editor
The actual Landing Page Editor is so simple to use because it is mostly just drag and drop. Users can start from scratch, or they can choose from the huge array of template choices. The templates on Instapage are also fully customizable, so users can build exactly what they want from the templates. I can confidently state that Instapage gives users the freedom to easily create the landing page of their dreams.
Even, by comparison, making a landing page using Instapage is still outstandingly simple. Moving around editing elements of each template can be done by users as much as they want. This is not the case for some other services where elements can only be placed among fixed, predetermined spots.
How the editor balances creative freedom and being user-friendly is another thing that makes it great. Professional software usually suffers from this, similar to how novice drivers would find it more challenging to drive a manual transmission vehicle. Instapage helps users when they move around page elements by displaying markers and grids. This makes lining up things simple.
Users may also see the distance between the element being moved from other neighboring elements. This is really helpful for making sure that an element appears nicely positioned with regard to its environment. Upon dropping an element to a new place, a crispy snapping animation occurs.
It is nice to have some guidance when organizing the page elements with the grid but you can also opt to ignore it along with other indicators
As you’re working in the webpage builder, you can preview your landing page at any given stage in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, which means you won’t have to preview your layout often. It should look exactly how it does in the editor once it is posted.
Another great trick that Instapage has under its sleeves is your Instablocks feature. Instablocks lets users manage multiple landing pages that will save them so much time. A library of reusable groups of components called “blocks” can basically be done in Instapage. Yes, it’s just like having modular landing pages.
Users may make a block for any purpose that they want, say something that’s meant for website visitors to leave comments and such. Once it is stored in the Instablocks library, then it may be contained in any landing page that the user is editing. It truly puts the instant in Instablocks.
What’s even better is that there already are pre-installed blocks ready for use. They’re all editable, so users can tailor them easily to fit their requirements. The blocks stored in the library may also be edited. It’s possible to have changes reflected across all landing pages containing the edited block. However, this feature requires an update to the more expensive Instapage Enterprise plan. What’s An Instapage?
Landing Page Widgets
So that visitors can interact with your landing pages, including widgets is a must. Instapage lets users set widgets in landing pages quickly. Just click on the widget’s icon on the sidebar menu and it will be ready to use.
After doing this, it can be put anywhere on the landing page. Users may also choose to edit the appearance and performance of any widget. The changes to functionality can range from changing targets to completely revamping the way the widget behaves.
Although the pre-installed widgets work well, other software used for making landing pages edges out Instapage. More complex widgets are featured in Divi Builder, which can be used to create WordPress pages. However, Instapage widgets should be sufficient to cover the necessities. Here are some of them:
- HTML widgets
With a modern WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder, you may add readymade sliders, testimonials, pricing tables, and a lot more items to your pages.
With Instapage, you may make your own pricing tables or testimonial panels by blending the text, picture, and headlines widgets, for example.
Being able to place in a premade widget on to your website is still quite the convenient feature, if you think about it. There are a few pre-built pricing tables and other elements in the page template to save you time. However, adding them to your pages is not as easy as having access to ready-made widgets which you can drag and drop onto your pages.
Thankfully, the Instablock feature mentioned earlier does give you a way to make an element, such as a pricing table or call-to-action. You can then save it for reuse on any page when required.
Mobile-Friendly Page Designs
The device and screen size should not be a problem for an effective landing page to look good. Fortunately, you won’t need to worry about compatibility if you use Instapage. When making a landing page, users can switch to cellular view to determine how the page would look like on a smartphone.
You have the choice to pay for the Instapage Business plan for $199 a month, or $149 per month if paid annually. Opting to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion What’s An Instapage?
Instapage is a fantastic recommendation for novices and even those with quite a bit of experience. The interface is intuitive, easy to navigate, and neat. The complete freedom in designing a landing page can be intimidating during your first few trials. Nonetheless, the app’s assistive user interface features will place you on track. Although other apps can do better with respect to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels in quick, sleek, and powerful landing pages. Finishing top-notch and professional-looking projects is a guarantee with this product.
Q: Is there a free plan?
A: There’s no free plan, but Instapage offers a free trial for a week.
Q: Can I use third party software analytics apps with Instapage?
A: Yes. Instapage integrates easily with analytics programs, in addition to other blogging and marketing apps.
Q: Can Instapage landing pages be published in WordPress?
A: Yes. In fact, there is a plugin specifically for WordPress to facilitate publishing better.
Q: How does Instapage handle customer support?
A: Instapage has a very responsive customer center. They can be reached through live chat from Monday to Friday, 4 am and 3 pm PST.