The entire point of preparing a website is to engage with visitors. Engaging with your website’s visitors well lets you sell more products or increase your followers. Building great landing pages is a massive deal exactly of that. If you have an effective landing page, it will open up more opportunities for whatever you are putting on your website.
Back then, when creating landing pages required that you start from scratch by writing your own code, website owners had to pay a hefty amount of money. And often, the invoice will not even include the real design of the landing page. But now, as technology advanced and things got a little bit easier for regular people, making landing pages has become something that everyone can do. One of the services that lets users create, manage, and keep landing pages is Instapage, and this review will help you decide if it’s the one for you.
Features: How Can Instapage Help You? What Is Instapage For?
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after finalizing an Instapage account, users will be taken to the dashboard. Instapage’s dashboard doesn’t have the most striking visuals, but you can view the most important things easily here. The main menu, which can be seen on the left side of the page, contains links to every tool and feature you’ll need for your landing page.
Users will initially see the most important features: AdMap, Landing Pages, Personalization, Experiments, and Analytics. On the bottom half are things like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads account with Instapage. If that’s the case, data from advertisements can be automatically imported and will reflect on your PostClick score. To put it simply, the PostClick score allows users to compare the total number of ads that they have and the total number of personalized experiences. What Is Instapage For?
Once calculated, the PostClick score is easily seen on the Instapage. Controlling domain access can be done by users through the dashboard. This means that they can easily take or give away access to domain names. But to do this, the”Domains” page ought to be enabled first in the settings menu. The main settings area also shows a log of modifications done to the entire account. Everything is logged automatically, including editing or renaming projects.
Adding newly generated leads as well as new team members is also another capability that this page includes. This is easily the most necessary page here, as this provides the Instapage Dashboard a switchboard functionality.
One thing that I enjoy about the Instapage Dashboard is how secure it is, even if every setting can be accessed from it. You won’t need to worry about sketchy third-party providers, as syncing with them will automatically direct users to an authorization page. This is an fantastic way of handling security, instead of entering an account API key such as other applications would require.
The Drag-And-Drop Landing Page Editor
Because it is mostly just drag and drop, the actual Landing Page Editor is so simple to use. Users can begin from scratch, or they can choose from the vast array of template options. The templates on Instapage are also fully customizable, so users can build just what they want in the templates. I can confidently state that Instapage gives users the freedom to easily create the landing page of their dreams.
Even, by comparison, making a landing page with Instapage remains outstandingly easy. Moving around editing elements of each template can be done by users as much as they need. This is not the case for several other services where components can only be placed among fixed, predetermined spots.
The way that the editor balances creative freedom and being user-friendly is another thing that makes it great. Professional applications usually suffers from this, similar to how novice drivers would find it harder to drive a manual transmission vehicle. Instapage assists users when they move around page elements by displaying markers and grids. This makes lining things up easy.
Users can also see the distance between the element being transferred from other nearby elements. This is really helpful for making sure that an element appears nicely positioned with regard to its environment. Upon dropping an element to a new position, a crispy snapping cartoon happens.
It is nice to have some advice when organizing the page elements with the grid but you can also opt to ignore it and other indicators
While you’re working in the page builder, you can preview your landing page at any stage in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, which means you won’t need to preview your design often. It should look exactly how it does in the editor once it is posted.
Another terrific trick that Instapage has under its sleeves is the Instablocks feature. Instablocks lets users manage multiple landing pages that will save them so much time. In short, Instablocks allows the creation of a library of reusable groups of elements called “blocks”. Yes, it’s just like having modular landing pages.
Users can create a block for any purpose which they want, say something that’s meant for website visitors to leave comments and such. Once it is saved in the Instablocks library, then it may be included in any landing page that the user is editing. It really puts the instant in Instablocks.
What’s even better is that there already are pre-installed blocks ready for use. They’re all editable, so users can tailor them easily to match their needs. The blocks stored in the library can also be edited. It is possible to have changes reflected across all landing pages containing the edited block. However, this feature requires an update to the more expensive Instapage Enterprise plan. What Is Instapage For?
Landing Page Widgets
So that visitors can interact with your landing pages, adding widgets is vital. Instapage lets users set widgets in landing pages quickly. Just click on the widget’s icon on the sidebar menu and it’ll be ready to use.
After doing this, it can be placed anywhere on the landing page. Users may also choose to edit the look and performance of any widget. The changes to functionality can range from changing targets to completely revamping how the widget behaves.
Although the pre-installed widgets work well, other software used for creating landing pages edges out Instapage. More intricate widgets are featured in Divi Builder, which can be used to make WordPress pages. But, Instapage widgets should be enough to cover the necessities. Here are some of them:
- HTML widgets
With a modern WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder, you may add ready-made sliders, testimonials, pricing tables, and a lot more things to your pages.
Blending the text, image, and headlines widgets can be done to make your own pricing tables or testimonial panels with Instapage.
Being able to put in a premade widget on to your landing page is still quite the convenient feature, if you think about it. There are a few pre-built pricing tables and other elements in the page template to help save you time. However, adding them to your own pages isn’t as straightforward as having access to ready-made widgets that you can drag and drop onto your own pages.
Luckily, the Instablock feature mentioned previously does give you a way to make an element, such as a pricing table or call-to-action. You may then save it for reuse on any page when required.
Mobile-Friendly Page Designs
The device and screen size should not be a problem for an effective landing page to look good. Fortunately, you won’t have to worry about compatibility if you use Instapage. When making a landing page, users may switch to mobile view to see how the page would look like on a smartphone.
The Business plan for Instapage costs $199 per month, or $149 a month if paid annually. Choosing to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion What Is Instapage For?
Instapage is a fantastic recommendation for novices and even those with quite a bit of experience. The interface is intuitive, easy to navigate, and neat. During your first few trials, the complete freedom in designing a landing page can intimidate beginners. Still, the program’s assistive user interface features will set you on track. Although other apps can do better with respect to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels in quick, slick, and powerful landing pages. Projects that are done with this service look top-notch and professionally done.
Q: Is there a free plan?
A: There is no free plan, but Instapage provides a free trial for a week.
Q: Can I use third party applications analytics programs with Instapage?
A: Yes. Instapage integrates readily with analytics apps, in addition to other blogging and marketing programs.
Q: Can Instapage landing pages be posted in WordPress?
A: Yes. In fact, there is a plugin specifically for WordPress to ease publishing better.
Q: How can Instapage handle customer support?
A: Instapage has a very responsive client center. They may be reached through live chat from Monday to Friday, 4 am and 3 pm PST.