The entire point of setting up a site is to engage with visitors. Engaging with your website’s visitors well lets you sell more products or boost your followers. This is precisely why constructing great landing pages is such a huge deal. If you have an effective landing page, it will open up more opportunities for whatever you are putting on your website.
Back then, when making landing pages required that you start from scratch by writing your own code, site owners had to pay a hefty amount of cash. The invoice will not even include the actual design of the landing page was often the case before. But now, as technology advanced and things got a little bit easier for regular folks, making landing pages is now something that everyone can do. In this review, we’ll look at Instapage, a service that lets customers create, manage, and keep your landing page.
Features: How Can Instapage Help You? Ux Research Instapage
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after having an Instapage account, users will be taken to the dashboard. Instapage’s dashboard doesn’t have the most striking visuals, but you can view the most important things easily here. The main menu, which can be seen on the left side of the page, contains links to every tool and feature you will need for your landing page.
Users will initially see the main attributes: AdMap, Landing Pages, Personalization, Experiments, and Analytics. On the bottom half are things like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads accounts with Instapage. Data from advertisements can be automatically imported and will reflect towards your PostClick score if you have enabled syncing. To put it simply, the PostClick score allows users to compare the total number of ads that they have and the complete number of personalized experiences. Ux Research Instapage
Once calculated, the PostClick score is easily seen on the Instapage. The dashboard allows users to control domain access. This means that they can easily take or give away access to domain names. But to do so, the”Domains” page ought to be enabled first in the settings menu. The main settings area also shows a log of modifications done to the whole account. Everything is logged automatically, including renaming or editing projects.
Adding newly generated leads as well as new team members is also another capability that this page includes. This is easily the most necessary page here, as this gives the Instapage Dashboard a switchboard functionality.
The security of everything, even if every setting can be accessed from it, is one thing that I enjoy about the Instapage Dashboard, You won’t need to think about sketchy third-party services, as syncing with them will automatically direct users to an authorization page. This is an excellent way of handling security, rather than entering an account API key like other software would require.
The Drag-And-Drop Landing Page Editor
The actual Landing Page Editor is so simple to use because it is mostly just drag and drop. Users can start from scratch, or they can choose from the huge array of template choices. The templates on Instapage are also fully customizable, so users can build exactly what they want in the templates. I can confidently say that Instapage provides users the freedom to easily create the landing page of their dreams.
Even, by comparison, making a landing page using Instapage remains outstandingly easy. Moving around editing elements of each template can be done by users as far as they want. This is not the case for some other services where components can only be set among fixed, predetermined spots.
How the editor balances creative freedom and being user-friendly is another thing that makes it great. Professional software usually suffers from this, much like how novice drivers might find it harder to drive a manual transmission vehicle. Instapage helps users when they move around page elements by displaying markers and grids. This makes lining up things easy.
Users can also find the distance between the element being moved from other neighboring elements. This is really helpful for making sure that an element appears nicely positioned with regard to its surroundings. Upon dropping an element to a new place, a crispy snapping animation occurs.
It is nice to have some guidance when arranging the page elements with the grid but you can also opt to ignore it and other indicators
While you’re working in the page builder, you can preview your landing page at any given point in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, which means you won’t need to preview your layout often. It should look precisely how it does in the editor once it is published.
Another terrific trick that Instapage has under its sleeves is your Instablocks feature. Instablocks lets users manage multiple landing pages that will save them so much time. A library of reusable groups of elements called “blocks” can basically be done in Instapage. Yes, it is just like having modular landing pages.
Users may make a block for any purpose which they need, say something that’s meant for website visitors to leave comments and such. Once it is stored in the Instablocks library, it can be included in any landing page which the user is editing. It’s one of those things that makes things in Instapage truly instant.
What is even better is that there already are pre-installed blocks ready for use. They are all editable, so users can tailor them easily to match their needs. The blocks saved in the library can also be edited. Having changes reflected across all landing pages containing the edited block is possible. However, this feature requires an upgrade to the more expensive Instapage Enterprise plan. Ux Research Instapage
Landing Page Widgets
So that visitors can interact with your landing pages, including widgets is vital. Instapage enables users place widgets in landing pages quickly. It’ll be ready to use with just a click on the widget’s icon on the sidebar menu.
Once this process is done, it’s quite simple to be able to put it anywhere on your website Users can also choose to edit the look and performance of any widget. The changes to performance can range from changing targets to completely revamping the way the widget behaves.
Although the pre-installed widgets work well, other software used for making landing pages edges out Instapage. More complex widgets are featured in Divi Builder, which can be used to make WordPress pages. But, Instapage widgets should be sufficient to cover the necessities. Here are some of them:
- HTML widgets
Adding ready-made sliders, testimonials, pricing tables, and many more things to your pages can be done with more contemporary WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder.
Blending the text, image, and headlines widgets can be done to create your own pricing tables or testimonial panels with Instapage.
Being able to place in a premade widget on to your website is still quite the useful feature, if you think about it. There are a few pre-built pricing tables and other elements in the page template to save you time. Using ready-made widgets which you can drag and drop onto your own pages is still easier than the ones in Instapages.
Thankfully, the Instablock feature mentioned earlier does give you a way to make an element, such as a pricing table or call-to-action. You may then save it for reuse on any page when required.
Mobile-Friendly Page Designs
The device and display size should not be a problem for an effective landing page to look good. Luckily, you won’t have to worry about compatibility if you use Instapage. When creating a landing page, users may switch to cellular view to see how the page would look like on a smartphone.
You have the choice to pay for the Instapage Business plan for $199 a month, or $149 per month if paid annually. Opting to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion Ux Research Instapage
Instapage is a fantastic recommendation for beginners and even those with quite a lot of experience. The interface is intuitive, easy to navigate, and neat. During your first few trials, the complete freedom in designing a landing page can intimidate beginners. Still, the app’s assistive user interface features will set you on track. Although other programs can do better with regard to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels in quick, sleek, and powerful landing pages. Finishing top-notch and professional-looking projects is a guarantee with this product.
Q: Is there a free plan?
A: There’s no free plan, but Instapage offers a free trial for a week.
Q: Can I use third party software analytics apps with Instapage?
A: Yes. Instapage integrates easily with analytics programs, as well as other blogging and marketing apps.
Q: Can Instapage landing pages be published in WordPress?
A: Yes. In fact, there’s a plugin specifically for WordPress to facilitate publishing better.
Q: How can Instapage handle customer support?
A: Instapage has a very responsive client center. They can be contacted through live chat from Monday to Friday, 4 am and 3 pm PST.