The whole point of preparing a site is to participate with visitors. Engaging with your website’s visitors well enables you to sell more products or increase your followers. This is precisely why building great landing pages is such a massive deal. If you have an effective landing page, it is going to open up more opportunities for whatever you are putting on your site.
Back then, when creating landing pages required that you start from scratch by writing your own code, site owners had to pay a hefty amount of cash. And often, the invoice won’t even include the real design of the landing page. Now, however, as technology advanced and things got a little bit easier for regular folks, making landing pages has become something that everyone can do. One of the services that lets customers create, manage, and maintain landing pages is Instapage, and this review will help you decide if it’s the one for you.
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The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after having an Instapage account, users will be taken to the dashboard. Instapage’s dashboard doesn’t have the most striking visuals, but you can see the most important things easily here. Links to every tool and feature you’ll need for your landing page will be in the main menu which can be seen on the left side of the page.
Users will initially see the main attributes: AdMap, Landing Pages, Personalization, Experiments, and Analytics. On the bottom half are things like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads account with Instapage. If that’s the case, data from advertisements can be automatically imported and will reflect on your PostClick score. Simply put, the PostClick score enables users to compare the entire number of ads that they have and the complete number of personalized experiences. Utm Parameters On Instapage Link
Once calculated, the PostClick score can be easily seen on the Instapage. The dashboard allows users to control domain access. This means that they can easily take or give away access to domain names. But to do this, the”Domains” page should be allowed first in the settings menu. The main settings area also shows a log of modifications done to the entire account. Everything is logged automatically, such as editing or renaming projects.
Adding freshly generated leads as well as new team members is also another feature that this page includes. This is easily the most necessary page here, as this provides the Instapage Dashboard a switchboard functionality.
The security of everything, even if every setting can be accessed from it, is one thing that I like about the Instapage Dashboard, You won’t need to think about sketchy third-party services, as syncing with them will automatically direct users to an authorization page. This is an excellent way of handling security, instead of entering an accounts API key such as other applications would require.
The Drag-And-Drop Landing Page Editor
The actual Landing Page Editor is really easy to use because it’s mostly just drag and drop. Users can begin from scratch, or they can choose from the huge array of template options. The templates on Instapage are also fully customizable, so users can build exactly what they want from the templates. The freedom to easily create the landing page of your dreams is something that you can expect from Instapage.
Even, by comparison, creating a landing page using Instapage is still outstandingly simple. Moving around editing elements of each template can be done by users as far as they need. This isn’t the case for some other services where components can only be set among fixed, predetermined spots.
Another thing that makes the editor great is how it balances creative freedom and being user friendly. Professional software usually suffers from this, much like how novice drivers would find it harder to drive a manual transmission vehicle. Instapage assists users when they move around page elements by displaying markers and grids. This makes lining things up simple.
When moving elements, the distance between the one being moved from other nearby elements will be shown to the user at all times. This is truly helpful for making certain that an element appears nicely positioned with regard to its surroundings. Upon dropping an element to a new position, a crispy snapping cartoon happens.
It is nice to have some advice when organizing the page elements with the grid but you can also opt to ignore it and other indicators
As you’re working in the webpage builder, you can preview your landing page at any given point in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, so you won’t have to preview your design often. It should look precisely how it does in the editor once it’s published.
Another terrific trick that Instapage has under its sleeves is your Instablocks feature. Instablocks lets users manage multiple landing pages that will save them so much time. A library of reusable groups of elements called “blocks” can basically be done in Instapage. Yes, it is just like having modular landing pages.
Users may create a block for any purpose that they need, say something that’s meant for site visitors to leave comments and such. Once it’s stored in the Instablocks library, it may be contained in any landing page that the user is editing. It really puts the instant in Instablocks.
What’s even better is that there already are pre-installed blocks ready for use. They are all editable, so users can tailor them easily to fit their requirements. The blocks stored in the library may also be edited. Having changes mirrored across all landing pages containing the edited block is possible. But, this feature requires an upgrade to the more expensive Instapage Enterprise plan. Utm Parameters On Instapage Link
Landing Page Widgets
So that visitors can interact with your landing pages, including widgets is vital. Instapage enables users set widgets in landing pages immediately. Just click on the widget’s icon on the sidebar menu and it’ll be ready to use.
After doing so, it can be placed anywhere on the landing page. Users can also choose to edit the appearance and functionality of any widget. The changes to performance can range from changing targets to completely revamping how the widget behaves.
Although the pre-installed widgets work well, other software used for creating landing pages edges out Instapage. More complex widgets are featured in Divi Builder, which is used to create WordPress pages. But, Instapage widgets should be sufficient to cover the necessities. Here are some of them:
- HTML widgets
With a modern WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder, you may add readymade sliders, testimonials, pricing tables, and a lot more things to your pages.
With Instapage, you can create your own pricing tables or testimonial panels by combining the text, image, and headlines widgets, for example.
Nonetheless, it’s not quite as convenient as being able to put in a ready-made purpose-built widget to your webpage. There are some pre-built pricing tables and other elements in the page template to help save you time. However, adding them to your pages is not as straightforward as using ready-made widgets that you can drag and drop onto your pages.
Thankfully, the Instablock feature mentioned previously does give you a way to create an element, such as a pricing table or call-to-action. You may then save it for reuse on any page when needed.
Mobile-Friendly Page Designs
The device and display size should not be a problem for an effective landing page to look good. Luckily, you won’t have to worry about compatibility if you use Instapage. When making a landing page, users may switch to cellular view to see how the page would look like on a smartphone.
You have the choice to pay for the Instapage Business plan for $199 a month, or $149 per month if paid annually. Choosing to pay on a yearly basis requires $1,788 upfront but will save you $600.
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Instapage is a fantastic recommendation for novices and even those with quite a bit of experience. The interface is intuitive, easy to navigate, and neat. The complete freedom in designing a landing page can be intimidating during your first few trials. Nonetheless, the program’s assistive user interface features will place you on track. Although other programs can do better with respect to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels in quick, slick, and powerful landing pages. Finishing top-notch and professional-looking projects is a guarantee with this product.
Q: Is there a free plan?
A: There’s no free plan, but Instapage offers a free trial for a week.
Q: Can I use third party software analytics apps with Instapage?
A: Yes. Instapage integrates easily with analytics apps, in addition to other blogging and marketing programs.
Q: Can Instapage landing pages be posted in WordPress?
A: Yes. In actuality, there is a plugin specifically for WordPress to facilitate publishing better.
Q: How does Instapage manage customer support?
A: Instapage has a very responsive client center. They may be reached through live chat from Monday to Friday, 4 am and 3 pm PST.