Landing pages are a big deal when it comes to internet marketing. That’s the reason making a great, engaging, and beautiful landing page is vital. Among the most famous tools for creating one is Instapage. In this review, we will take a look at Instapage’s rivals to find out how it performs compared to them.
But first, what makes a good landing page tool? First, it ought to be able to create quick and effortless output that looks like a million bucks. Also, it has to be simple enough to use that site developing skills aren’t necessary. And lastly, it has to have the right features to help users recreate the landing page of their dreams.
If you would rather have a video to explain stuff, check this review video covering the features of Instapage by IM Nights on YouTube. I would strongly suggest however, that after watching, you read the comparisons we’ve made with similar tools to help you make the best decision.
Instapage vs Unbounce Unbounce vs Instapage 2021
Unbounce is generally an excellent choice for users that prioritize flexibility when creating landing pages. The Instapage builder offers plenty of freedom already, but Unbounce takes it up a notch as it does not have a grid system, unlike Instapage.
The added level of flexibility may be exactly what other users are looking for, so Unbounce’s higher price makes sense. Some of its amazing perks include pop-ups and sticky bars, which are terrific for generating leads. They also offer lots of customization choices.
As most folks know, the template department isn’t Instapage’s strongest suit. Unbounce takes the cake in this regard. It provides better quality templates that are great at optimizing conversion rates. It also has a native dynamic key word replacement feature for your marketing campaigns. When it comes to customer service, additionally, it edges out Instapage slightly because of telephone support even at its cheapest plan.
The A/B testing tool beginning only at the $120 per month deal is one of Unbounce’s downsides. Its widgets are also not that good, as it even lacks a countdown timer, which is quite helpful for landing pages. And, beginners may prefer the simplicity of a grid system for building landing pages.
Pop-up windows are similar to web page overlays.They can be set to appear once a user arrives at the landing pages, after a timed delay, on scroll or click, and even when they try to leave the page. There are loads of pop-up templates as well, which makes it a considerable asset that Instapage doesn’t have.
Exactly like Instapage, Unbounce can also be used with Google Analytics in conjunction with the native data analytics tools to gain even more information from landing page interactions. This will help out a lot with measuring visitor behaviour and increasing conversion rates. Another useful thing is that Unbounce can be used to create a CSV file of your leads list. A deeper analysis of data can be done because of this, so it’s nice.
To sum up, Unbounce is ideal for entrepreneurs and digital marketers that are searching for a service that has powerful and complete power tools. Apart from landing page building capacities, Unbounce has attributes which will be great with advertising.
Instapage vs Leadpages
Leadpages is a great choice of people who are looking for a less expensive option. Users won’t have to worry about how many landing pages that they have to produce. Leadpages also allow unlimited traffic and leads even with its most affordable plan. Like Instapage, making landing pages with Leadpages is mostly just drag and drop. Instapage’s mobile compatibility is also given in Leadpages, so you won’t have to worry about that. Instapage and Leadpages stand equally when it comes to integration with third-party applications.
Leadpages provides beautiful templates that have a professional appearance. This will make users’ lives easy, since they can simply edit or even straight-up utilize them to get their landing pages. Instapage takes the lesser prize than Leadpages when it comes to this regard.
This is because Leadpages have special, different template segments for things like webinar promotion, upsells, showing launching sales, checkout pages, social media pages such as Facebook, as well as a 404 page — that will make unexpected errors less embarrassing.
Beginners and even those with more experience will appreciate Leadpages more over Instapage because it really has two landing page editors. The first one only has the basic customization options that beginners will most likely need, while the other has the complete, advanced features. The advanced editor has a complete drag and drop support of each element on the landing page. This includes the option to move, delete, and add components on the landing page.
Another one of Leadpages’ best features is the ability to produce pop-up windows designed to capture people’s attention. What’s even better is that these windows can be used on any of your pages, and not only the ones you made with Leadpages. Exactly like Unbounce overlays, they may be set to respond to a variety of triggers such as clicking on an area of the page, cursor hovers, and when the user leaves the page. Unbounce vs Instapage 2021
Leadpages has plenty of free templates currently available for use, but they have an evolving and growing ecosystem of paid templates in their marketplace. Definitely worth the additional cash, these paid templates look absolutely gorgeous.
Instapage vs Clickfunnels
ClickFunnels is slightly different compared to the other services mentioned earlier. ClickFunnels projects are basically websites with advertising flows built into them. This is already more complex than Instapage. While Instapage, Unbounce, and Leadpages mostly revolve around creating and analyzing landing pages, ClickFunnels allow users to construct unique sites and use them as distinct marketing funnels. Making pages for capturing leads, creating forms, implementing email campaigns, and lots of others can be done with ClickFunnels.
To make it simpler, ClickFunnels will help users create a series of landing pages created for people to go through to achieve a specific goal. The first few landing pages can be for opt-in pages, asking for contact information, registering an account, and such. Functioning as email autoresponders, sales pages, and even ordering forms can the latter if your business needs those services.
Although ClickFunnels may be used for many advanced projects, users are not left to stumble in the dark with all the tools available for them. ClickFunnels really suggest what pages should be added next to make the series more effective. This is the most significant difference between the editing tools of Instapage and ClickFunnels.
Because ClickFunnels has a lot more functionalities than Instapage, it makes sense for its template offerings to be more varied and distinctive to cater to a lot of needs. The great thing is that these templates allow for a wide array of customization too. Users can edit taglines, videos, and other media to pages. Headers, footers, as well as testimonial sections can also be added when the situation requires it.
Also included in its own package, ClickFunnels provides a native email service. This allows for easy and quick emails and an autoresponder that will take care of common email situations. Conversion rates have been shown to increase because of personal touch to emails, which is something that ClickFunnels can do for users. Due to this built-in email service, this means that email stats can be used for data analytics. Unbounce vs Instapage 2021
Instapage vs Hubspot
Instapage plans get more expensive as the number of users and visits increases. Because of this, HubSpot is another more affordable option for your landing page needs. In fact, it includes a base program that is entirely free of charge, unlike Instapage, which merely offers a free trial that only lasts one week. The more premium paid plans will include features like A/B testing, multivariable testing, and other analytics tools. You can check this video out by Instapage to see some A/B testing tips.
managing visitor interaction more creatively is something which makes HubSpot unique. Instead of just forms, that’s the case for Instapage, landing pages done with HubSpot can include chat boxes. These chat boxes can even be set to be dealt with by a bot, making it effortless for users to effectively assist page visitors. This is one less step to reach out to prospective clients.
Page visitors can even reserve meetings with just a few clicks. Hubspot’s landing pages can be designed to possess meeting modules.
Potential clients can use these to quickly get in touch with members of your staff. During the new normal, this feature is quite helpful because the meetings could be performed through Google and Office applications.
Instapage vs MailChimp
MailChimp is most likely the most popular thing on this list. This marketing tool has been used since the earliest days of online marketing. Though known mostly for its email marketing services, MailChimp also allows for the creation of landing pages.
An immediate advantage over Instapage is that, again, it really offers a free plan. Though not the most packed with templates and features, its offering is adequate enough for something free. The free templates and the degree of customization can be used effectively in case you know what you are doing.
Neat evaluation tools–stuff like basic data reporting, A/B testing, and even grouping landing pages are already provided in the free plan. As anticipated, the free plan has a number of MailChimp’s best features, such as email campaign tools and other marketing automation solutions.
Conclusion Unbounce vs Instapage 2021
Instapage has definitely earned its place as one of the most used landing page builders. It packs a tremendous amount of performance in its own toolkit, and users will not feel constrained when it comes to imagination. Beginners can opt for the landing page services with free programs given that Instapage is not exactly an affordable option.
But, if you decide on placing your cash on Instapage for your marketing needs, you won’t need to be worried about consistency and effectiveness even if other titles in this list edges out Instapage in some areas. Guiding users through the most basic to the more advanced aspects of online marketing is a job that Instapage does excellently.