The entire point of preparing a site is to engage with visitors. Engaging with your site’s visitors well enables you to sell more products or increase your followers. This is exactly why constructing great landing pages is such a huge deal. If you have an effective landing page, it is going to open up more opportunities for whatever you’re putting on your website.
Back then, when creating landing pages required that you start from scratch by writing your own code, site owners had to pay a hefty amount of cash. And often, the bill won’t even include the actual look of the landing page. Now, however, as technology advanced and things got a little bit easier for regular folks, making landing pages is now something that everybody can do. In this review, we will look at Instapage, a service that lets users create, manage, and keep your landing page.
Features: How Can Instapage Help You? Techcrunch Instapage
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after finalizing an Instapage account, users will be taken to the dashboard. Instapage’s dashboard does not have the most striking visuals, but you can view the main things easily here. Links to every tool and feature you will need for your landing page will be in the main menu which can be found on the left side of the page.
Users will first find the most important attributes: AdMap, Landing Pages, Personalization, Experiments, and Analytics. On the bottom half are stuff like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads account with Instapage. In that case, data from advertisements can be automatically imported and will reflect towards your PostClick score. Simply put, the PostClick score allows users to compare the entire number of ads that they have and the total number of personalized experiences. Techcrunch Instapage
Once calculated, the PostClick score can be easily seen on the Instapage. The dashboard allows users to control domain access. This means that they can easily give or take away access to domain names. But to do so, the”Domains” page ought to be allowed first in the settings menu. The main settings area also shows a log of modifications done to the entire account. Actions such as renaming or editing projects will be logged automatically.
This area also enables users to quickly see newly generated leads and add team members to the accounts. This is easily the most essential page here, as this gives the Instapage Dashboard a switchboard functionality.
One thing that I like about the Instapage Dashboard is how secure it is, even if every setting can be accessed from it. You won’t need to think about sketchy third-party services, as syncing with them will automatically direct users to an authorization page. This is an fantastic means of handling security, instead of entering an account API key like other software would require.
The Drag-And-Drop Landing Page Editor
Because it is mostly just drag and drop, the actual Landing Page Editor is really easy to use. Users can begin from scratch, or they can choose from the huge array of template choices. The templates on Instapage are also fully customizable, so users can build exactly what they want in the templates. The freedom to easily create the landing page of your dreams is something that you can expect from Instapage.
Even, by comparison, making a landing page with Instapage is still outstandingly easy. Moving around editing elements of each template can be done by users as far as they need. This is not the case for several other services where elements can only be set among fixed, predetermined spots.
How the editor balances creative freedom and being user friendly is another thing that makes it great. Professional software usually suffers from this, similar to how novice drivers might find it more challenging to drive a manual transmission vehicle. Instapage helps users when they move around page elements by displaying markers and grids. This makes lining things up simple.
When moving elements, the distance between the one being moved from other neighboring elements will be shown to the user at all times. This is truly helpful for making sure that an element appears nicely positioned with respect to its environment. Upon dropping an element to a new place, a crispy snapping animation happens.
It’s wonderful to have some guidance when arranging the page elements with the grid but you can also opt to ignore it and other indicators
While you’re working in the webpage builder, you can preview your landing page at any given stage in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, which means you won’t need to preview your design often. When it’s published, it should look precisely how it does in the editor.
Another terrific trick that Instapage has under its sleeves is your Instablocks feature. Instablocks lets users manage multiple landing pages which will save them so much time. A library of reusable groups of elements called “blocks” can basically be done in Instapage. Yes, it is just like having modular landing pages.
Users can create a block for any purpose that they need, say something that’s intended for website visitors to leave comments and such. Once it’s saved in the Instablocks library, then it can be included in any landing page which the user is editing. It truly puts the instant in Instablocks.
What is even better is that there already are pre-installed blocks ready for use. They are all editable, so users can tailor them easily to match their needs. The blocks saved in the library may also be edited. Having changes mirrored across all landing pages containing the edited block is possible. But, this feature requires an upgrade to the more expensive Instapage Enterprise plan. Techcrunch Instapage
Landing Page Widgets
So that visitors can interact with your landing pages, including widgets is vital. Instapage lets users place widgets in landing pages quickly. It will be ready to use with just a click on the widget’s icon on the sidebar menu.
Once this task is done, it’s quite simple to be able to put it anywhere on your website Users may also choose to edit the look and performance of any widget. The changes to functionality can range from changing targets to completely revamping how the widget behaves.
Although the pre-installed widgets work well, other software used for creating landing pages edges out Instapage. More complex widgets are featured in Divi Builder, which can be used to make WordPress pages. However, Instapage widgets should be enough to cover the necessities. Here are some of them:
- HTML widgets
With a modern WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder, you may add readymade sliders, testimonials, pricing tables, and many more items to your pages.
Combining the text, image, and headlines widgets can be done to make your own pricing tables or testimonial panels with Instapage.
Still, it’s not as convenient as having the ability to put in a ready-made purpose-built widget to your page. There are a few pre-built pricing tables and other elements in the page template to help save you time. Using ready-made widgets which you can drag and drop onto your own pages is still easier than the ones in Instapages.
Thankfully, the Instablock feature mentioned previously does give you a way to create an element, such as a pricing table or call-to-action. You may then save it for reuse on any page when needed.
Mobile-Friendly Page Designs
An effective landing page should look good on any device and screen size. Luckily, you won’t need to worry about compatibility if you use Instapage. When making a landing page, users may switch to mobile view to see how the page would look like on a smartphone.
You have the choice to pay for the Instapage Business plan for $199 per month, or $149 a month if paid annually. Opting to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion Techcrunch Instapage
Instapage is a fantastic recommendation for beginners and even those with quite a bit of experience. The interface is intuitive, easy to navigate, and neat. The complete freedom in designing a landing page can be intimidating during your first few trials. Nonetheless, the program’s assistive user interface features will set you on track. Although other apps can do better with respect to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels at quick, slick, and powerful landing pages. Finishing top-notch and professional-looking projects is a guarantee with this product.
Q: Is there a free plan?
A: There’s no free plan, but Instapage provides a free trial for one week.
Q: Can I use third party applications analytics apps with Instapage?
A: Yes. Instapage integrates easily with analytics apps, in addition to other blogging and marketing apps.
Q: Can Instapage landing pages be posted in WordPress?
A: Yes. In fact, there’s a plugin specifically for WordPress to facilitate publishing better.
Q: How does Instapage handle customer support?
A: Instapage has a very responsive customer center. They can be reached through live chat from Monday to Friday, 4 am and 3 pm PST.