Landing pages are a huge deal when it comes to online marketing. That is why making a fantastic, engaging, and beautiful landing page is vital. Among the most well-known tools for making one is Instapage. In this review, we will take a look at Instapage’s competition to see how it performs compared to them.
When choosing a landing page tool, what exactly should you look out for? First, it should be able to produce quick and effortless output that looks like a million dollars. Also, it must be easy enough to use that website developing skills are not necessary. And last, it must have the proper features to help users recreate the landing page of their dreams.
If you would rather have a video to explain things, check this review video covering the features of Instapage by IM Nights on YouTube. I would strongly suggest however, that after watching, you read the comparisons we have made with similar tools to help you make the best decision.
Instapage vs Unbounce Shopify vs Instapage
Unbounce is generally an excellent choice for users who prioritize flexibility when creating landing pages. The Instapage builder offers loads of freedom already, but Unbounce takes it up a notch because it does not have a grid system, unlike Instapage.
Although Unbounce is a little bit pricier, this extra level of flexibility might be just what other users are looking for. Some of its amazing perks include pop-ups and sticky bars, which are great for generating leads. They also offer lots of customization choices.
As most folks know, the template department isn’t Instapage’s strongest suit. Unbounce takes the cake in this regard. Better quality templates that are excellent at maximizing conversion rates is just something that Unbounce does better. Additionally, it has a native dynamic keyword replacement feature for your advertising campaigns. When it comes to customer support, it also edges out Instapage slightly due to telephone support even at its cheapest plan.
The A/B testing tool beginning only in the $120 per month plan is one of Unbounce’s downsides. Its widgets are also not that great, as it even lacks a countdown timer, which is very useful for landing pages. And, beginners might prefer the simplicity of a grid system for building landing pages.
Pop-up windows are similar to web page overlays.They can be set to appear once a user arrives at the landing pages, after a timed delay, on click or scroll, and even when they try to leave the page. There are loads of pop-up templates as well, which makes it a considerable asset that Instapage doesn’t have.
Just like Instapage, Unbounce may also be used with Google Analytics in tandem with the native data analytics tools to gain even more information from landing page interactions. This will help out a lot with quantifying visitor behavior and increasing conversion rates. Another handy thing is that Unbounce may be used to create a CSV file of your leads list. This is nice to get a more in depth analysis of information.
To sum up, Unbounce is best for entrepreneurs and digital marketers who are looking for a service that has powerful and complete power tools. Unbounce even has attributes aside from landing page building capacities which will be great with advertising.
Instapage vs Leadpages
If you are looking for a less expensive option, then Leadpages is a great choice. Users won’t need to think about how many landing pages that they need to produce. Leadpages also allow unlimited traffic and leads even with its most inexpensive plan. Like Instapage, making landing pages with Leadpages is mostly just drag and drop. Additionally, it gives the worry-free mobile compatibility which you can expect from Instapages. Instapage and Leadpages stand equally when it comes to integration with third-party applications.
Users are promised with beautiful templates that have a professional appearance when they use Leadpages. This will make users’ lives easy, since they can simply edit or perhaps straight-up utilize them for their landing pages. Instapage takes the lesser prize than Leadpages when it comes to this regard.
This is because Leadpages have special, different template sections for stuff like webinar promotion, upsells, showing launch earnings, checkout pages, social networking pages such as Facebook, as well as a 404 page — which will make unexpected errors less embarrassing.
The thing that makes Leadpages shine brighter than Instapage is that it actually has two landing page editors for 2 groups of users: beginners and those with more experience. The first one just has the simple customization choices that beginners will most likely need, while another has the complete, advanced capabilities. The advanced editor has a complete drag and drop support of each element on the landing page. Moving, deleting, and inserting components on the landing page are some of the options given to users.
Another one of Leadpages’ best features is the ability to make pop-up windows designed to capture people’s attention. What is even better is that these windows can be used on any of your webpages, and not only the ones you created with Leadpages. Just like Unbounce overlays, they can be set to react to a variety of triggers like clicking on an area of the page, cursor hovers, and once the user leaves the page. Shopify vs Instapage
Leadpages has plenty of free templates already available for use, but they have an evolving and growing ecosystem of paid templates in their market. Definitely worth the additional cash, these paid templates look absolutely gorgeous.
Instapage vs Clickfunnels
When compared with the other services mentioned earlier, ClickFunnels works slightly differently. ClickFunnels projects are basically sites with advertising flows built into them. This is already more complicated than Instapage. While Instapage, Unbounce, and Leadpages mostly revolve around making and assessing landing pages, ClickFunnels make it possible for users to construct different sites and use them as distinct marketing funnels. As an example, users can make pages for capturing leads, creating forms, implementing email campaigns, and many others.
To make it simpler, ClickFunnels will help users make a collection of landing pages created for visitors to go through to reach a particular goal. The first few landing pages can be for opt-in pages, asking for contact information, registering an account, and such. Functioning as email autoresponders, sales pages, as well as ordering forms can the latter if your business needs those services.
Although ClickFunnels may be used for many advanced projects, users aren’t left to stumble in the dark with all the tools available for them. ClickFunnels really suggest what pages should be added next to make the series more effective. The editing tools of Instapage and ClickFunnels are set apart by this noticeable difference.
Because ClickFunnels has far more functionalities than Instapage, it makes sense for its template offerings to be more diverse and distinctive to cater to a lot of needs. The great thing is that these templates allow for a wide range of customization too. Users can edit taglines, videos, and other media to pages. Headers, footers, as well as testimonial sections can also be inserted when the situation calls for it.
ClickFunnels also has a native email service included in its package. This allows for simple and quick emails and an autoresponder that will take care of common email situations. This can also be used to bring a personal touch to emails, which has been shown to improve conversion rates. Because of this built-in email service, this means that email stats may be used for data analytics. Shopify vs Instapage
Instapage vs Hubspot
Instapage plans get more expensive as the amount of users and visits increases. Being a more affordable choice for your landing page needs is one of HubSpot’s strengths. In actuality, it has a base program that is entirely free of charge, unlike Instapage, which merely offers a free trial that only lasts one week. The more premium paid plans will include features like A/B testing, multivariable testing, and other analytics tools. You can check this video out by Instapage to see some A/B testing tips.
The thing which makes HubSpot unique is that it handles visitor interaction creatively. Instead of just forms, which is the case for Instapage, landing pages done with HubSpot may include chat boxes. These chat boxes can even be set to be handled by a bot, making it effortless for users to effectively assist page visitors. Reaching out to potential clients is easier because Hubspot already takes care of that step.
Page visitors can even book meetings with just a few clicks. Hubspot’s landing pages can be designed to have meeting modules.
Prospective clients can use these to quickly get in contact with members of your team. The meetings can be performed through Google and Office applications, which is quite helpful through the new normal.
Instapage vs MailChimp
MailChimp is most likely the most popular thing on this listing. Since the earliest days of online marketing, people were already using this marketing tool. Although known mostly for its email marketing services, MailChimp also allows for the creation of landing pages.
Again, actually offering a free plan is already an immediate advantage over Instapage. Though not the most packed with templates and features, its offering is decent enough for something free. The free templates and the degree of customization can be used effectively in case you understand what you are doing.
In fact, the free plan already comes with neat evaluation tools–stuff like basic statistics reporting, A/B testing, and even grouping landing pages. As anticipated, the free program has some of MailChimp’s best features, such as email campaign tools and other marketing automation services.
Conclusion Shopify vs Instapage
Instapage has definitely earned its place among the most used landing page builders. It packs a tremendous amount of functionality in its toolkit, and users will not feel constrained when it comes to creativity. But, given that it’s not exactly an affordable option, beginners can opt for the landing page services with free programs.
But, if you decide on putting your money on Instapage for your marketing needs, you won’t have to be worried about consistency and efficacy even if other titles in this list edges out Instapage in certain areas. Instapage does an superb job of guiding users through the most basic to the more advanced elements of online marketing.