Landing pages are a huge deal when it comes to online marketing. That is why making a great, engaging, and beautiful landing page is essential. One of the most well-known tools for making one is Instapage. We’ll compare and have a look to find out how Instapage performs against its rivals in this review.
When choosing a landing page tool, what exactly should you look out for? First, it should be able to create quick and effortless output that looks like a million dollars. Also, it has to be simple enough to use that website developing skills aren’t necessary. And lastly, recreating the landing page of their dreams should be doable with the provided features.
If you prefer a video to explain things, check this feature review and demo video by IM Nights on YouTube. I would strongly suggest however, that after watching, you review the comparisons we have made with other tools to help you make the best possible decision.
Instapage vs Unbounce Optimize Press 2.0 vs Instapage
When a user wants to prioritize flexibility when making landing pages, Unbounce is generally an excellent choice. The Instapage builder offers loads of liberty already, but Unbounce takes it up a notch because it does not have a grid system, unlike Instapage.
Although Unbounce is a little bit pricier, this added level of flexibility might be just what other users are searching for. Some of its awesome perks include pop-ups and sticky bars, which are terrific for generating leads. They also offer lots of customization choices.
As most folks know, the template department isn’t Instapage’s strongest suit. Unbounce takes the cake in this regard. Better quality templates that are great at optimizing conversion rates is just something that Unbounce does better. Additionally, it has a native dynamic key word replacement feature for your advertising campaigns. When it comes to customer support, additionally, it edges out Instapage slightly because of telephone support even at its lowest plan.
The A/B testing tool starting only in the $120 per month deal is one of Unbounce’s drawbacks. Its widgets are also not that great, as it even lacks a countdown timer, which is quite helpful for landing pages. And, beginners may prefer the ease of a grid system for building landing pages.
Pop-up windows are very similar to web page overlays.They can be set to appear once a user arrives at the landing pages, after a timed delay, on click or scroll, and even when they attempt to leave the page. There are loads of pop-up templates as well, which makes it a considerable asset that Instapage does not have.
Exactly like Instapage, Unbounce can also be used with Google Analytics in conjunction with the native data analytics tools to obtain even more information from landing page connections. This will help out a lot with measuring visitor behaviour and increasing conversion rates. Another handy thing is that Unbounce may be used to generate a CSV file of your leads list. A deeper analysis of data can be done because of this, so it’s nice.
To sum up, Unbounce is ideal for entrepreneurs and electronic marketers that are searching for a service which has strong and complete power tools. Aside from landing page construction capacities, Unbounce has attributes which are going to be great with marketing.
Instapage vs Leadpages
Leadpages is a excellent choice of people who are looking for a cheaper option. Users won’t have to worry about how many landing pages that they have to produce. Leadpages also allow unlimited traffic and prospects even with its most inexpensive plan. Like Instapage, making landing pages with Leadpages is mostly just drag and drop. Instapage’s mobile compatibility is also given in Leadpages, so you won’t have to worry about that. Instapage and Leadpages stand equally in regards to integration with third-party applications.
Leadpages provides beautiful templates with a professional appearance. This will make users’ lives easy, as they can simply edit or perhaps straight-up use them for their landing pages. In this aspect, Leadpages does a much better job than Instapage.
This is because Leadpages have special, separate template segments for things like webinar marketing, upsells, showing launch earnings, checkout pages, social networking pages like Facebook, as well as a 404 page — that will make unexpected errors less embarrassing.
The thing which makes Leadpages shine brighter than Instapage is that it really has two landing page editors for two groups of users: beginners and those with more experience. The first one just has the basic customization choices that beginners will probably need, while another has the full, advanced capabilities. The advanced editor has a complete drag and drop support of each element on the landing page. Moving, deleting, and inserting components on the landing page are some of the options given to users.
Another one of Leadpages’ best features is the ability to produce pop-up windows designed to capture people’s attention. Not being limited to just the ones you made with Leadpages, these windows can be used on any of your webpages. Clicking on an area of the page, hovering a cursor, and when the user is leaving the page are some of the triggers that they can respond to, exactly like Unbounce overlays. Optimize Press 2.0 vs Instapage
Leadpages has plenty of free templates currently available for use, but they have an evolving and growing ecosystem of paid templates in their market. These paid templates look absolutely gorgeous and are indeed worth the extra cash.
Instapage vs Clickfunnels
ClickFunnels is a little bit different compared to the other services mentioned previously. ClickFunnels projects are essentially sites with advertising flows built into them. This is already more complicated than Instapage. While Instapage, Unbounce, and Leadpages mostly revolve around making and analyzing landing pages, ClickFunnels make it possible for users to construct unique websites and use them as distinct marketing funnels. Making pages for capturing leads, creating forms, implementing email campaigns, and lots of others can be done with ClickFunnels.
To make it simpler, ClickFunnels will help users create a collection of landing pages created for people to go through to reach a particular aim. The first few landing pages may be for opt-in pages, asking for contact information, registering an account, and such. serving as email autoresponders, sales pages, and even ordering forms can the latter if your company needs those services.
Although ClickFunnels can be used for many complex projects, users aren’t left to stumble in the dark with all of the tools available for them. ClickFunnels really suggest what pages should be inserted next to make the series more effective. This is the most significant difference between the editing tools of Instapage and ClickFunnels.
Because ClickFunnels has a lot more functionalities than Instapage, it is reasonable for its template offerings to be more diverse and unique to cater to a lot of needs. The excellent thing is that these templates allow for a wide range of customization too. Editing taglines, videos, and other media can be done by users. Headers, footers, and even testimonial sections may also be added when the situation calls for it.
Also included in its package, ClickFunnels provides a native email service. This allows for easy and quick emails and an autoresponder that will look after common email situations. This may also be used to bring a personal touch to emails, which has been shown to improve conversion rates. Due to this built-in email service, this means that email stats can be used for data analytics. Optimize Press 2.0 vs Instapage
Instapage vs Hubspot
Instapage plans get more expensive as the amount of users and visits increases. As a result of this, HubSpot is another cheaper choice for your landing page needs. In fact, it has a base program that is entirely free of charge, unlike Instapage, which merely offers a free trial that only lasts one week. The more premium paid plans will include features like A/B testing, multivariable testing, and other analytics tools. You can check this video out by Instapage to see some A/B testing tips.
The thing which makes HubSpot unique is that it manages visitor interaction creatively. Instead of just forms, that’s the case for Instapage, landing pages done with HubSpot can include chat boxes. These chat boxes may even be set to be dealt with by a bot, which makes it effortless for users to effectively assist page visitors. This is one less step to reach out to prospective clients.
Page visitors can even reserve meetings with just a couple of clicks. Hubspot’s landing pages can be made to possess meeting modules.
Prospective clients can use these to quickly get in touch with members of your staff. During the new normal, this feature is very helpful because the meetings could be performed through Google and Office applications.
Instapage vs MailChimp
MailChimp is probably the most popular thing on this list. This marketing tool has been used since the earliest days of online marketing. Though known mostly for its email marketing solutions, MailChimp also allows for the creation of landing pages.
Again, actually providing a free plan is already an immediate advantage over Instapage. Though not the most packed with features and templates, its offering is adequate enough for something free. The free templates and the level of customization can be used effectively if you know what you’re doing.
Neat evaluation tools–stuff like basic statistics reporting, A/B testing, and even grouping landing pages are already provided in the free plan. As expected, the free plan has a number of MailChimp’s best features, such as email campaign tools and other marketing automation services.
Conclusion Optimize Press 2.0 vs Instapage
Instapage has undoubtedly earned its place as one of the most used landing page builders. Users will not be feeling constrained when it comes to creativity plus a tremendous amount of performance in its own toolkit makes it great. Beginners can choose the landing page services with free programs given that Instapage is not exactly an affordable option.
But, if you decide on putting your cash on Instapage for your advertising needs, you won’t need to worry about consistency and efficacy even if other names in this listing edges out Instapage in some areas. Instapage does an excellent job of guiding users through the most basic to the more advanced elements of online marketing.