Landing pages are a huge deal when it comes to online marketing. That’s the reason making a great, engaging, and beautiful landing page is essential. One of the most famous tools for making one is Instapage. We’ll compare and take a look to see how Instapage performs against its competition in this review.
But first, what makes a good landing page tool? First, it should be able to create quick and easy output that looks like a million bucks. Also, it must be easy enough to use that site developing skills are not necessary. And lastly, recreating the landing page of their dreams should be doable with the provided features.
If you prefer a video to explain stuff, check this review video covering the features of Instapage by IM Nights on YouTube. I would strongly suggest though, that after the video, you review the comparisons we have made with other tools to help you make the best possible decision.
Instapage vs Unbounce Leadpages vs Instapage vs Unbounce vs Clickfunnels
When a user wants to prioritize flexibility when creating landing pages, Unbounce is generally an exceptional choice. The Instapage builder offers loads of liberty already, but Unbounce takes it up a notch because it doesn’t have a grid system, unlike Instapage.
The extra level of flexibility may be exactly what other users are searching for, so Unbounce’s higher price makes sense. Some of its amazing perks include pop-ups and sticky bars, which are great for generating leads. They also offer lots of customization options.
As most people know, the template section isn’t Instapage’s strongest suit. Unbounce takes the cake in this regard. It offers better quality templates that are excellent at optimizing conversion rates. Additionally, it has a native dynamic key word replacement feature for your advertising campaigns. Even at its lowest plan, Unbounce already provides phone support which edges out Instapage slightly when it comes to customer service.
The A/B testing feature starting only in the $120 per month deal is one of Unbounce’s drawbacks. Its widgets are also not that good, as it even lacks a countdown timer, which is very helpful for landing pages. And, beginners might prefer the simplicity of a grid system for building landing pages.
Pop-up windows are very similar to web page overlays.Arriving at the landing pages, after a timed delay, on click or scroll, and even when trying to leave the page are some of the triggers that users can set for the pop-up windows. There are plenty of pop-up templates as well, which makes it a considerable asset that Instapage does not have.
Exactly like Instapage, Unbounce can also be used with Google Analytics in tandem with the native data analytics tools to obtain even more information from landing page connections. Quantifying visitor behaviour and increasing conversion rates become easier because of this. Another handy thing is that Unbounce can be used to create a CSV file of your leads list. A deeper analysis of data can be done because of this, so it’s nice.
To sum up, Unbounce is ideal for entrepreneurs and digital marketers who are looking for a service that has powerful and complete power tools. Unbounce even has features aside from landing page building capacities which are going to be great with marketing.
Instapage vs Leadpages
If you are searching for a less expensive option, then Leadpages is a excellent choice. Users won’t have to worry about how many landing pages that they have to produce. Leadpages also allow unlimited traffic and leads even with its most inexpensive plan. Like Instapage, making landing pages with Leadpages is mostly just drag and drop. Instapage’s mobile compatibility is also given in Leadpages, so you won’t have to worry about that. Instapage and Leadpages stand alike in regards to integration with third-party software.
Leadpages provides beautiful templates that have a professional look. This will make users’ lives easy, since they can just edit or perhaps straight-up use them to get their landing pages. In this regard, Leadpages does a better job than Instapage.
This is because Leadpages have special, different template sections for stuff like webinar marketing, upsells, showing launching sales, checkout pages, social networking pages like Facebook, and even a 404 page — which will make unexpected errors less embarrassing.
Beginners and even those with more experience will appreciate Leadpages more over Instapage because it actually has two landing page editors. The first one only has the basic customization choices that beginners will most likely need, while the other has the full, advanced capabilities. The advanced editor has a complete drag and drop support of every element on the landing page. Including the option to move, delete, and add elements on the landing page.
Another one of Leadpages’ best features is the ability to produce pop-up windows designed to capture people’s attention. Not being limited to only the ones you created with Leadpages, these windows can be used on any of your webpages. Clicking on an area of the page, hovering a cursor, and once the user is leaving the page are some of the triggers that they can react to, exactly like Unbounce overlays. Leadpages vs Instapage vs Unbounce vs Clickfunnels
Leadpages has plenty of free templates currently available for use, but they have an evolving and growing ecosystem of paid templates in their market. Definitely worth the additional cash, these paid templates look absolutely gorgeous.
Instapage vs Clickfunnels
ClickFunnels is a little bit different compared to the other services mentioned earlier. ClickFunnels projects are basically websites with advertising flows built into them. This is already more complicated than Instapage. While Instapage, Unbounce, and Leadpages mostly revolve around making and analyzing landing pages, ClickFunnels make it possible for users to build different sites and use them as different marketing funnels. For instance, users may make pages for capturing leads, creating forms, implementing email campaigns, and lots of others.
To make it simpler, ClickFunnels will help users make a series of landing pages designed for visitors to go through to achieve a particular goal. The first few landing pages may be for opt-in pages, asking for contact information, registering an account, and such. While the latter can serve as email autoresponders, sales pages, and even ordering forms if your company needs it.
Although ClickFunnels can be used for many advanced projects, users are not left to stumble in the dark with all the tools out there for them. ClickFunnels actually suggest what pages should be inserted next to make the series more effective. The editing tools of Instapage and ClickFunnels are set apart by this noticeable difference.
Because ClickFunnels has a lot more functionalities than Instapage, it is reasonable for its template offerings to be more diverse and unique to cater to many needs. The excellent thing is that these templates allow for a wide range of customization too. Users can edit taglines, videos, and other media to pages. Headers, footers, as well as testimonial sections may also be added when the situation requires it.
ClickFunnels also has a native email service included in its package. This allows for simple and quick emails and an autoresponder that will look after common email situations. Conversion rates have been shown to increase because of personal touch to emails, which is something that ClickFunnels can do for users. Because of this built-in email support, this means that email stats may be used for data analytics. Leadpages vs Instapage vs Unbounce vs Clickfunnels
Instapage vs Hubspot
Instapage plans get more expensive as the number of users and visits increases. Being a cheaper choice for your landing page needs is one of HubSpot’s strengths. In actuality, it has a base program that’s entirely free of charge, unlike Instapage, which only offers a free trial that only lasts one week. The more premium paid plans will include features like A/B testing, multivariable testing, and other analytics tools. You can check this video out by Instapage to see some A/B testing tips.
The thing that makes HubSpot unique is that it handles visitor interaction creatively. Instead of just forms, which is the case for Instapage, landing pages done with HubSpot can incorporate chat boxes. These chat boxes can even be set to be dealt with by a bot, making it effortless for users to efficiently assist page visitors. This is one less step to reach out to potential clients.
Page visitors can even book meetings with just a few clicks. Hubspot’s landing pages can be made to have meeting modules.
Potential clients can use these to quickly get in touch with members of your staff. because of the new normal, this feature is quite helpful because the meetings can be done through Google and Office applications.
Instapage vs MailChimp
MailChimp is probably the most popular thing on this listing. This marketing tool has been used since the earliest days of internet marketing. Although known mostly for its email marketing solutions, MailChimp also allows for the creation of landing pages.
Again, actually providing a free plan is already an immediate advantage over Instapage. Although not the most packed with templates and features, its offering is adequate enough for something free. The free templates and the level of customization can be used effectively in case you understand what you’re doing.
Neat evaluation tools–stuff like basic data reporting, A/B testing, and even grouping landing pages are already provided in the free plan. As anticipated, the free plan has a number of MailChimp’s best features, such as email campaign tools and other marketing automation solutions.
Conclusion Leadpages vs Instapage vs Unbounce vs Clickfunnels
Instapage has undoubtedly earned its place as one of the most used landing page builders. Users will not be feeling constrained when it comes to imagination plus a tremendous amount of functionality in its own toolkit makes it great. But, given that it’s not exactly a cheap option, beginners can choose the landing page services with free programs.
But, if you decide on placing your money on Instapage for your advertising needs, you won’t have to worry about consistency and effectiveness even if other names in this listing edges out Instapage in certain areas. Guiding users through the simplest to the more advanced aspects of online marketing is a job that Instapage does excellently.