The entire point of preparing a website is to participate with visitors. Engaging with your site’s visitors well enables you to sell more products or boost your followers. This is precisely why constructing great landing pages is such a massive deal. If you have an effective landing page, it will open up more opportunities for whatever you’re putting on your website.
Back then, when making landing pages required that you start from scratch by writing your own code, site owners had to pay a hefty amount of cash. The invoice will not even include the real design of the landing page was often the case before. But now, as technology advanced and things got a little bit easier for regular folks, making landing pages has become something that everybody can do. In this review, we will look at Instapage, a service that lets users create, manage, and maintain your landing page.
Features: How Can Instapage Help You? Leadpages Unbounce Instapage Comparison
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after finalizing an Instapage account, users will be taken to the dashboard. Instapage’s dashboard does not have the most striking visuals, but you can see the most important things easily here. Links to every tool and feature you’ll need for your landing page will be in the main menu which can be found on the left side of the page.
The more prominent features such as; AdMap, Landing Pages, Personalization, Experiments, and Analytics, are sure to be the first thing a user sees. On the bottom half are stuff like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads accounts with Instapage. Data from advertisements can be automatically imported and will reflect on your PostClick score if you have enabled syncing. To put it simply, the PostClick score allows users to compare the total number of ads that they have and the complete number of personalized experiences. Leadpages Unbounce Instapage Comparison
Once calculated, the PostClick score can be easily viewed on the Instapage. Managing domain access can be done by users through the dashboard. This means that they can easily take or give away access to domains. But to do this, the”Domains” page should be allowed first in the settings menu. The main settings area also shows a log of modifications done to the whole account. Actions such as editing or renaming projects will be logged automatically.
This area also enables users to quickly view newly created leads and add team members to the accounts. This is easily the most necessary page here, as this gives the Instapage Dashboard a switchboard functionality.
One thing that I enjoy about the Instapage Dashboard is how secure it is, even if every setting can be toggled from it. You won’t have to worry about sketchy third-party services, as syncing with them will automatically direct users to an authorization page. This is an excellent means of handling security, rather than entering an account API key such as other applications would require.
The Drag-And-Drop Landing Page Editor
The actual Landing Page Editor is really simple to use because it is mostly just drag and drop. Users can start from scratch, or they can choose from the huge array of template choices. The templates on Instapage are also fully customizable, so users can build just what they want from the templates. I can confidently say that Instapage gives users the freedom to easily create the landing page of their dreams.
Even, by comparison, making a landing page with Instapage is still outstandingly simple. Elements of each template can be moved around and edited as far as users need. This isn’t the case for some other services where elements can only be set among fixed, predetermined spots.
The way that the editor balances creative freedom and being user friendly is another thing that makes it great. Professional applications usually suffers from this, similar to how novice drivers might find it more challenging to drive a manual transmission vehicle. Instapage helps users when they move around page elements by displaying markers and grids. This makes lining things up easy.
When transferring elements, the distance between the one being moved from other neighboring elements will be shown to the user at all times. This is truly helpful for making certain that an element appears nicely positioned with regard to its surroundings. Upon dropping an element to a new position, a crispy snapping animation occurs.
Although you’re free to ignore this grid and other indicators, it’s nice to have some guidance when arranging the page elements.
While you’re working in the page builder, you can preview your landing page at any stage in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, so you won’t need to preview your design often. When it is posted, it should look exactly how it does in the editor.
Another great trick that Instapage has under its sleeves is the Instablocks feature. Instablocks lets users manage multiple landing pages which will save them so much time. A library of reusable groups of elements called “blocks” can basically be done in Instapage. Yes, it’s just like having modular landing pages.
Users may create a block for any purpose that they need, say something that’s intended for site visitors to leave comments and such. Once it’s stored in the Instablocks library, then it may be contained in any landing page that the user is editing. It truly puts the instant in Instablocks.
What’s even better is that there already are pre-installed blocks ready for use. They are all editable, so users can tailor them easily to match their requirements. The blocks stored in the library may also be edited. Having changes reflected across all landing pages containing the edited block is possible. But, this feature requires an upgrade to the more expensive Instapage Enterprise plan. Leadpages Unbounce Instapage Comparison
Landing Page Widgets
So that visitors can interact with your landing pages, adding widgets is vital. Instapage lets users set widgets in landing pages quickly. It’ll be ready to use with just a click on the widget’s icon on the sidebar menu.
After doing so, it can be put anywhere on the landing page. Users may also choose to edit the appearance and performance of any widget. The changes to functionality can range from changing targets to completely revamping how the widget behaves.
Even though the pre-installed widgets work well, other software used for making landing pages edges out Instapage. More complex widgets are featured in Divi Builder, which is used to create WordPress pages. But, Instapage widgets should be sufficient to cover the necessities. Here are some of them:
- HTML widgets
With a modern WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder, you may add readymade sliders, testimonials, pricing tables, and many more things to your pages.
With Instapage, you may make your own pricing tables or testimonial panels by combining the text, image, and headlines widgets, for example.
Being able to put in a premade widget on to your website is still quite the convenient feature, if you think about it. There are a few pre-built pricing tables and other elements in the page template to save you time. However, adding them to your own pages is not as easy as using ready-made widgets that you can drag and drop onto your own pages.
Luckily, the Instablock feature mentioned earlier does give you a way to make an element, such as a pricing table or call-to-action. You may then save it for reuse on any page when required.
Mobile-Friendly Page Designs
The device and display size should not be a problem for an effective landing page to look good. Fortunately, you won’t need to worry about compatibility if you use Instapage. When making a landing page, users can switch to cellular view to determine how the page would look like on a smartphone.
The Business plan for Instapage costs $199 per month, or $149 per month if paid annually. Choosing to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion Leadpages Unbounce Instapage Comparison
Instapage is a fantastic recommendation for novices and even those with quite a bit of experience. The interface is intuitive, easy to navigate, and neat. During your first few trials, the complete freedom in designing a landing page can intimidate beginners. Nonetheless, the app’s assistive user interface features will place you on track. Although other apps can do better with respect to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels in quick, sleek, and powerful landing pages. Projects which are done with this service look top-notch and professionally done.
Q: Is there a free plan?
A: There’s no free plan, but Instapage provides a free trial for one week.
Q: Can I use third party software analytics programs with Instapage?
A: Yes. Instapage integrates easily with analytics programs, in addition to other blogging and marketing programs.
Q: Can Instapage landing pages be published in WordPress?
A: Yes. In fact, there is a plugin specifically for WordPress to ease publishing better.
Q: How can Instapage handle customer support?
A: Instapage has a very responsive client center. They can be contacted through live chat from Monday to Friday, 4 am and 3 pm PST.