If you’re looking towards internet marketing, then you’ll need to use landing pages. That is why making a great, engaging, and beautiful landing page is essential. Among the most well-known tools for making one is Instapage. We’ll compare and have a look to see how Instapage performs against its competition in this review.
But first, what makes a great landing page tool? First, it should be able to produce quick and easy output that looks like a million bucks. Additionally, it must be simple enough to use that site developing skills aren’t necessary. And lastly, it must have the right features to assist users recreate the landing page of their dreams.
If you prefer a video to explain things, check this feature review and demo video by IM Nights on YouTube. I would strongly suggest however, that after the video, you read the comparisons we have made with similar tools to help you make the best decision.
Instapage vs Unbounce Leadpage vs Sumome vs Clickfunnels vs Instapage
When a user wants to prioritize flexibility when creating landing pages, Unbounce is generally an excellent choice. The Instapage builder offers loads of liberty already, but Unbounce takes it up a notch as it doesn’t have a grid system, unlike Instapage.
Although Unbounce is a little bit pricier, this extra level of flexibility may be exactly what other users are looking for. Some of its awesome perks include pop-ups and sticky bars, which are great for generating leads. They also offer a great deal of customization choices.
As most people know, the template section isn’t Instapage’s strongest suit. Unbounce takes the cake in this respect. Better quality templates that are excellent at optimizing conversion rates is just something that Unbounce does better. It also has a native dynamic keyword replacement feature for your marketing campaigns. When it comes to customer service, additionally, it edges out Instapage slightly due to phone support even at its cheapest plan.
However, one of Unbounce’s downsides is that the A/B testing feature starts only in the $120 per month plan. Its widgets are also not that good, as it even lacks a countdown timer, which is very helpful for landing pages. And, beginners may prefer the ease of a grid system for building landing pages.
Pop-up windows are similar to web page overlays.They can be set to appear once a user arrives at the landing pages, after a timed delay, on scroll or click, and even when they attempt to leave the page. There are plenty of pop-up templates as well, making it a considerable asset that Instapage does not have.
Just like Instapage, Unbounce can also be used with Google Analytics in tandem with the native data analytics tools to obtain even more information from landing page connections. This will help out a lot with quantifying visitor behaviour and increasing conversion rates. Another useful thing is that Unbounce can be used to create a CSV file of your leads list. This is nice for a more in depth analysis of data.
In summary, Unbounce is best for entrepreneurs and digital marketers that are looking for a service that has strong and complete power tools. Unbounce even has attributes apart from landing page construction capacities that are going to be great with advertising.
Instapage vs Leadpages
Leadpages is a great choice of people who are looking for a less expensive option. Users won’t need to think about how many landing pages that they need to produce. Leadpages also allow unlimited traffic and leads even with its most inexpensive plan. Like Instapage, making landing pages with Leadpages is mostly just drag and drop. It also offers the worry-free mobile compatibility that you can expect from Instapages. Instapage and Leadpages stand alike in regards to integration with third-party software.
Leadpages provides beautiful templates with a professional look. This will make users’ lives easy, as they can simply edit or even straight-up utilize them for their landing pages. In this aspect, Leadpages does a much better job than Instapage.
This is because Leadpages have special, different template segments for stuff like webinar marketing, upsells, showing launching sales, checkout pages, social media pages such as Facebook, and even a 404 page — that will make unexpected errors less embarrassing.
The thing that makes Leadpages shine brighter than Instapage is that it really has two landing page editors for 2 groups of users: beginners and those with more experience. The first one only has the simple customization choices that beginners will probably need, while the other has the full, advanced capabilities. The advanced editor has a complete drag and drop support of each element on the landing page. Moving, deleting, and inserting components on the landing page are some of the options given to users.
Another one of Leadpages’ best features is the ability to produce pop-up windows designed to get people’s attention. Not being limited to just the ones you made with Leadpages, these windows may be used on any of your webpages. Clicking on an area of the page, hovering a cursor, and once the user is leaving the page are some of the triggers that they can react to, just like Unbounce overlays. Leadpage vs Sumome vs Clickfunnels vs Instapage
Leadpages has lots of free templates currently available for use, but they have an evolving and growing ecosystem of paid templates within their marketplace. Definitely worth the additional cash, these paid templates look absolutely gorgeous.
Instapage vs Clickfunnels
ClickFunnels is slightly different than the other services mentioned earlier. ClickFunnels projects are basically websites with marketing flows built into them. This is already more complex than Instapage. While Instapage, Unbounce, and Leadpages mostly revolve around creating and assessing landing pages, ClickFunnels make it possible for users to construct different websites and use them as different marketing funnels. As an example, users can make pages for capturing leads, creating forms, implementing email campaigns, and lots of others.
To make it easier, ClickFunnels will help users make a series of landing pages created for people to go through to achieve a particular goal. The first few landing pages can be for opt-in pages, asking for contact information, registering an account, and such. Functioning as email autoresponders, sales pages, and even ordering forms can the latter if your company needs those services.
Although ClickFunnels can be used for many advanced projects, users aren’t left to stumble in the dark with all the tools out there for them. ClickFunnels really suggest what pages should be inserted next to make the series more effective. The editing tools of Instapage and ClickFunnels are set apart by this noticeable difference.
Because ClickFunnels has a lot more functionalities than Instapage, it is reasonable for its template offerings to be more diverse and distinctive to cater to a lot of needs. The great thing is that these templates allow for a wide array of customization too. Editing taglines, videos, and other media can be done by users. Headers, footers, as well as testimonial sections can also be added when the situation requires it.
Also included in its package, ClickFunnels provides a native email service. This allows for easy and fast emails and an autoresponder that will look after common email situations. This may also be used to add a personal touch to emails, that has been shown to increase conversion rates. Because of this built-in email service, this means that email stats may be used for data analytics. Leadpage vs Sumome vs Clickfunnels vs Instapage
Instapage vs Hubspot
Instapage plans get more expensive as the number of users and visits increases. Because of this, HubSpot is another more affordable option for your landing page needs. In actuality, it includes a base program that’s entirely free of charge, unlike Instapage, which merely provides a free trial that only lasts one week. The more premium paid plans will include features like A/B testing, multivariable testing, and other analytics tools. You can check this video out by Instapage to see some A/B testing tips.
managing visitor interaction more creatively is something which makes HubSpot unique. Instead of just forms, which is the case for Instapage, landing pages done with HubSpot may include chat boxes. These chat boxes can even be set to be handled by a bot, which makes it easy for users to efficiently assist page visitors. Reaching out to potential clients is easier because Hubspot already takes care of that step.
Page visitors can even reserve meetings with just a few clicks. Hubspot’s landing pages can be made to have meeting modules.
Prospective clients can use these to quickly get in touch with members of your team. The meetings can be done through Google and Office applications, which is quite helpful during the new normal.
Instapage vs MailChimp
MailChimp is most likely the most popular thing on this listing. This marketing tool has been used since the earliest days of internet marketing. Although known mostly for its email marketing solutions, MailChimp also allows for the creation of landing pages.
Again, actually providing a free plan is already an immediate advantage over Instapage. Though not the most packed with templates and features, its offering is decent enough for something free. The free templates and the level of customization can be used effectively if you know what you are doing.
Neat evaluation tools–stuff like basic statistics reporting, A/B testing, and even grouping landing pages are already provided in the free plan. As anticipated, the free program has some of MailChimp’s best features, such as email campaign tools and other marketing automation solutions.
Conclusion Leadpage vs Sumome vs Clickfunnels vs Instapage
Instapage has definitely earned its place as one of the most used landing page builders. Users will not be feeling constrained when it comes to creativity plus an enormous amount of functionality in its own toolkit makes it great. Beginners can choose the landing page services with free plans given that Instapage is not exactly a cheap option.
But, if you decide on placing your cash on Instapage for your advertising needs, you won’t have to worry about consistency and efficacy even if other names in this listing edges out Instapage in certain areas. Instapage does an excellent job of guiding users through the most basic to the more advanced aspects of online marketing.