Landing Page Strategies Instapage Neil Patel

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The whole point of setting up a site is to engage with visitors. Engaging with your website’s visitors well enables you to sell more products or boost your followers. Building great landing pages is a huge deal precisely of that. If you have an effective landing page, it will open up more opportunities for whatever you’re putting on your site.

Back then, when creating landing pages required that you start from scratch by writing your own code, site owners had to pay a hefty amount of cash. And often, the bill won’t even include the real design of the landing page. But now, as technology advanced and things got a little bit easier for regular folks, making landing pages is now something that everybody can do. In this review, we will look at Instapage, a service that lets users create, manage, and maintain your landing page.

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Features: How Can Instapage Help You? Landing Page Strategies Instapage Neil Patel

The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:

The Instapage Dashboard

Right after having an Instapage account, users will be brought to the dashboard. Instapage’s dashboard does not have the most striking visuals, but you can view the main things easily here. Links to every tool and feature you’ll need for your landing page will be in the main menu which can be found on the left side of the page.

Users will initially find the main features: AdMap, Landing Pages, Personalization, Experiments, and Analytics. On the bottom half are stuff like your inbox, admin area, settings menu, and an overview of your current projects.

Suppose you synced your Google Ads accounts with Instapage. In that case, data from ads can be automatically imported and will reflect on your PostClick score. Simply put, the PostClick score enables users to compare the entire number of ads that they have and the complete number of personalized experiences. Landing Page Strategies Instapage Neil Patel

Once calculated, the PostClick score is easily seen on the Instapage. The dashboard allows users to manage domain access. This means that they can easily take or give away access to domains. But to do so, the”Domains” page ought to be enabled first in the settings menu. The main settings area also shows a log of modifications done to the entire account. Actions such as renaming or editing projects will be logged automatically.

This area also enables users to quickly view newly generated leads and add team members to the accounts. This is easily the most necessary page here, as this gives the Instapage Dashboard a switchboard functionality.

One thing that I enjoy about the Instapage Dashboard is how secure it is, even if every setting can be toggled from it. You won’t have to worry about sketchy third-party services, as syncing with them will automatically direct users to an authorization page. This is an excellent way of handling security, rather than entering an accounts API key like other applications would require.

Landing Page Strategies Instapage Neil Patel

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The Drag-And-Drop Landing Page Editor

Because it is mostly just drag and drop, the actual Landing Page Editor is so easy to use. Users can start from scratch, or they can choose from the vast array of template choices. The templates on Instapage are also fully customizable, so users can build exactly what they want in the templates. I can confidently say that Instapage gives users the freedom to easily create the landing page of their dreams.

Even, by comparison, making a landing page using Instapage is still outstandingly easy. Elements of each template can be moved around and edited as much as users need. This isn’t the case for several other services where elements can only be placed among fixed, predetermined spots.

How the editor balances creative freedom and being user friendly is another thing that makes it great. Professional software usually suffers from this, similar to how novice drivers might find it more challenging to drive a manual transmission vehicle. Instapage helps users when they move around page elements by displaying markers and grids. This makes lining things up easy.

Users can also find the distance between the element being moved from other nearby elements. This is truly helpful for making sure that an element appears nicely positioned with respect to its environment. Upon dropping an element to a new position, a crispy snapping cartoon happens.

Although you’re free to ignore this grid and other indicators, it is nice to have some guidance when organizing the page elements.

As you’re working in the page builder, you can preview your landing page at any stage in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, so you won’t have to preview your layout often. It should look exactly how it does in the editor once it’s posted.

Instablocks

Another great trick that Instapage has under its sleeves is the Instablocks feature. Instablocks lets users manage multiple landing pages which will save them so much time. Basically, Instablocks allows the creation of a library of reusable groups of elements called “blocks”. Yes, it’s just like having modular landing pages.

Users may create a block for any purpose that they want, say something that’s meant for website visitors to leave comments and such. Once it’s stored in the Instablocks library, then it can be contained in any landing page that the user is editing. It truly puts the instant in Instablocks.

What is even better is that there already are pre-installed blocks ready for use. They are all editable, so users can tailor them easily to match their requirements. The blocks saved in the library can also be edited. It is possible to have changes mirrored across all landing pages containing the edited block. But, this feature requires an update to the more expensive Instapage Enterprise plan. Landing Page Strategies Instapage Neil Patel

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Landing Page Widgets

So that visitors can interact with your landing pages, including widgets is a must. Instapage enables users place widgets in landing pages immediately. It’ll be ready to use with just a click on the widget’s icon on the sidebar menu.

After doing this, it can be put anywhere on the landing page. Users may also choose to edit the look and performance of any widget. The changes to performance can range from changing targets to completely revamping how the widget behaves.

Although the pre-installed widgets work well, other software used for making landing pages edges out Instapage. Divi Builder, which can be used to create WordPress pages, feature more intricate widgets. But, Instapage widgets should be enough to cover the necessities. Here are some of them:

  • Headlines
  • Forms
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Timers
  • HTML widgets

Adding ready-made sliders, testimonials, pricing tables, and a lot more items to your pages can be done with more modern WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder.

Blending the text, image, and headlines widgets can be done to create your own pricing tables or testimonial panels with Instapage.

Still, it’s not quite as convenient as being able to put in a ready-made purpose-built widget to your page. There are a few pre-built pricing tables and other elements in the page template to help save you time. However, adding them to your pages isn’t as easy as having access to ready-made widgets that you can drag and drop onto your own pages.

Luckily, the Instablock feature mentioned earlier does give you a way to create an element, such as a pricing table or call-to-action. You can then save it for reuse on any page when required.

Mobile-Friendly Page Designs

An effective landing page should look good on any device and display size. Luckily, you won’t need to worry about compatibility if you use Instapage. When creating a landing page, users may switch to mobile view to see how the page would look like on a smartphone.

Pricing

The Business plan for Instapage prices $199 per month, or $149 per month if paid annually. Opting to pay on a yearly basis requires $1,788 upfront but will save you $600.

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Conclusion Landing Page Strategies Instapage Neil Patel

Instapage is a fantastic recommendation for novices and even those with quite a lot of experience. The interface is intuitive, easy to navigate, and neat. The complete freedom in designing a landing page can be intimidating during your first few trials. Still, the app’s assistive user interface features will set you on track. Although other apps can do better with regard to pre-installed widgets, Instapage allows room for building widgets.

Instapage excels at quick, slick, and powerful landing pages. Finishing top-notch and professional-looking projects is a guarantee with this product.

FAQ

Q: Is there a free plan?

A: There’s no free plan, but Instapage provides a free trial for one week.

Q: Can I use third party applications analytics apps with Instapage?

A: Yes. Instapage integrates readily with analytics programs, as well as other blogging and marketing programs.

Q: Can Instapage landing pages be published in WordPress?

A: Yes. In actuality, there is a plugin specifically for WordPress to facilitate publishing better.

Q: How does Instapage handle customer support?

A: Instapage has a very responsive client center. They may be contacted through live chat from Monday to Friday, 4 am and 3 pm PST.

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