Landing pages are a big deal when it comes to online marketing. That’s the reason making a fantastic, engaging, and beautiful landing page is essential. Among the most well-known tools for creating one is Instapage. In this review, we’ll take a look at Instapage’s competition to find out how it performs compared to them.
But first, what makes a good landing page tool? First, it should be able to produce quick and easy output that looks like a million dollars. Also, it must be easy enough to use that site developing skills are not necessary. And lastly, it must have the right features to help users recreate the landing page of their dreams.
If you prefer a video to explain stuff, check this feature review and demo video by IM Nights on YouTube. I would strongly suggest though, that after watching, you review the comparisons we’ve made with similar tools to help you make the best possible decision.
Instapage vs Unbounce Kickofflabs vs Instapage
Unbounce is generally an excellent choice for users who prioritize flexibility when creating landing pages. The Instapage builder offers plenty of liberty already, but Unbounce takes it up a notch because it doesn’t have a grid system, unlike Instapage.
Although Unbounce is a little bit pricier, this extra level of flexibility may be exactly what other users are looking for. Some of its awesome perks include pop-ups and sticky bars, which are terrific for generating leads. They also offer lots of customization options.
As most folks know, the template department isn’t Instapage’s strongest suit. Unbounce takes the cake in this regard. It offers better quality templates that are great at optimizing conversion rates. Additionally, it has a native dynamic keyword replacement feature for your advertising campaigns. When it comes to customer service, additionally, it edges out Instapage slightly because of telephone support even at its cheapest plan.
However, among Unbounce’s downsides is that the A/B testing tool begins only at the $120 per month plan. Its widgets are also not that great, as it even lacks a countdown timer, which is quite useful for landing pages. And, beginners may prefer the ease of a grid system for constructing landing pages.
Pop-up windows are similar to web page overlays.They can be set to appear once a user arrives at the landing pages, following a timed delay, on scroll or click, and even when they try to leave the page. There are plenty of pop-up templates also, which makes it a considerable asset that Instapage does not have.
Just like Instapage, Unbounce can also be used with Google Analytics in conjunction with the native data analytics tools to gain even more information from landing page connections. This will help out a lot with quantifying visitor behaviour and increasing conversion rates. Another handy thing is that Unbounce can be used to generate a CSV file of your leads list. This is nice for a more in depth analysis of information.
To sum up, Unbounce is ideal for entrepreneurs and digital marketers that are searching for a service that has powerful and complete power tools. Unbounce even has features apart from landing page construction capacities that are going to be great with advertising.
Instapage vs Leadpages
Leadpages is a great choice of people who are searching for a cheaper option. Users won’t need to think about the number of landing pages that they need to produce. Leadpages also allow unlimited traffic and leads even with its most affordable plan. Like Instapage, making landing pages with Leadpages is mostly just drag and drop. Instapage’s mobile compatibility is also given in Leadpages, so you won’t have to worry about that. Instapage and Leadpages stand alike when it comes to integration with third-party applications.
Users are promised with beautiful templates with a professional appearance when they use Leadpages. This will make users’ lives easy, since they can just edit or even straight-up utilize them to get their landing pages. In this aspect, Leadpages does a better job than Instapage.
This is because Leadpages have special, separate template segments for things like webinar marketing, upsells, showing launching sales, checkout pages, social media pages such as Facebook, as well as a 404 page — that will make unexpected errors less embarrassing.
The thing which makes Leadpages shine brighter than Instapage is that it really has two landing page editors for two groups of consumers: beginners and those with more experience. The first one just has the simple customization options that beginners will probably need, while the other has the full, advanced capabilities. The advanced editor has a complete drag and drop support of each element on the landing page. Moving, deleting, and inserting elements on the landing page are some of the options given to users.
Another one of Leadpages’ best features is the ability to make pop-up windows designed to capture people’s attention. What’s even better is that these windows can be used on any of your pages, and not only the ones you made with Leadpages. Exactly like Unbounce overlays, they can be set to respond to many different triggers like clicking on an area of the page, cursor hovers, and once the user leaves the page. Kickofflabs vs Instapage
Leadpages has lots of free templates currently available for use, but they have an evolving and growing ecosystem of paid templates in their market. Definitely worth the additional cash, these paid templates look absolutely gorgeous.
Instapage vs Clickfunnels
When compared with the other services mentioned earlier, ClickFunnels works a little bit differently. ClickFunnels projects are basically websites with marketing flows built into them. This is already more complicated than Instapage. While Instapage, Unbounce, and Leadpages mostly revolve around making and assessing landing pages, ClickFunnels allow users to construct unique sites and use them as distinct marketing funnels. Making pages for capturing leads, creating forms, implementing email campaigns, and many others can be done with ClickFunnels.
To make it easier, ClickFunnels will help users make a series of landing pages designed for visitors to go through to achieve a specific goal. The first few landing pages can be for opt-in pages, asking for contact information, registering an account, and such. While the latter can serve as email autoresponders, sales pages, and even ordering forms if your company needs it.
Although ClickFunnels may be used for many advanced projects, users are not left to stumble in the dark with all the tools available for them. ClickFunnels actually suggest what pages should be added next to make the series more effective. This is the most noticeable difference between the editing tools of Instapage and ClickFunnels.
Because ClickFunnels has a lot more functionalities than Instapage, it makes sense for its template offerings to be more varied and unique to cater to many needs. The excellent thing is that these templates allow for a wide array of customization too. Users may edit taglines, videos, and other media to pages. Headers, footers, as well as testimonial sections can also be inserted when the situation calls for it.
ClickFunnels also includes a native email service included in its package. This allows for easy and fast emails and an autoresponder that will take care of common email situations. Conversion rates have been shown to increase because of personal touch to emails, which is something that ClickFunnels can do for users. Because of this built-in email service, this means that email stats may be used for data analytics. Kickofflabs vs Instapage
Instapage vs Hubspot
Instapage plans get more expensive as the amount of visits and users increases. Being a cheaper option for your landing page needs is one of HubSpot’s strengths. In actuality, it includes a base plan that’s entirely free of charge, unlike Instapage, which only provides a free trial which only lasts one week. The more premium paid plans will include features like A/B testing, multivariable testing, and other analytics tools. You can check this video out by Instapage to see some A/B testing tips.
The thing which makes HubSpot unique is that it handles visitor interaction creatively. Instead of just forms, that’s the case for Instapage, landing pages done with HubSpot may include chat boxes. These chat boxes can even be set to be dealt with by a bot, making it easy for users to effectively assist page visitors. Reaching out to potential clients is easier because Hubspot already takes care of that step.
Page visitors can even reserve meetings with just a couple of clicks. Hubspot’s landing pages can be made to have meeting modules.
Prospective clients can use these to quickly get in contact with members of your team. During the new normal, this feature is very helpful because the meetings can be performed through Google and Office applications.
Instapage vs MailChimp
MailChimp is probably the most popular thing on this listing. Since the earliest days of online marketing, people were already using this marketing tool. Though known mostly for its email marketing services, MailChimp also allows for the creation of landing pages.
An immediate advantage over Instapage is that, again, it actually offers a free plan. Although not the most packed with features and templates, its offering is decent enough for something free. The free templates and the level of customization can be used effectively in case you understand what you’re doing.
Neat analysis tools–stuff like basic statistics reporting, A/B testing, and even grouping landing pages are already provided in the free plan. As expected, the free program has some of MailChimp’s best features, such as email campaign tools and other marketing automation services.
Conclusion Kickofflabs vs Instapage
Instapage has undoubtedly earned its place among the most used landing page builders. It packs an enormous amount of functionality in its toolkit, and users will not feel constrained when it comes to creativity. Beginners can opt for the landing page services with free programs given that Instapage is not exactly an affordable option.
But, if you decide on placing your money on Instapage for your marketing needs, you won’t have to be worried about consistency and efficacy even if other names in this list edges out Instapage in certain areas. Instapage does an excellent job of guiding users through the most basic to the more advanced elements of online marketing.