Landing pages are a big deal when it comes to online marketing. That is why making a fantastic, engaging, and gorgeous landing page is vital. Among the most famous tools for making one is Instapage. We’ll compare and have a look to find out how Instapage performs against its competition in this review.
When choosing a landing page tool, what exactly should you look out for? First, it ought to be able to create quick and easy output that looks like a million bucks. Also, it must be easy enough to use that website developing skills aren’t necessary. And lastly, it has to have the proper features to assist users recreate the landing page of their dreams.
If you would rather have a video to explain things, check this review video covering the features of Instapage by IM Nights on YouTube. I would strongly suggest however, that after the video, you read the comparisons we’ve made with similar tools to help you make the best decision.
Instapage vs Unbounce Instapage vs Wix
When a user wants to prioritize flexibility when making landing pages, Unbounce is generally an excellent choice. The Instapage builder offers loads of freedom already, but Unbounce takes it up a notch because it does not have a grid system, unlike Instapage.
The extra level of flexibility may be exactly what other users are searching for, so Unbounce’s higher price makes sense. Some of its amazing perks include pop-ups and sticky bars, which are terrific for generating leads. They also offer a great deal of customization options.
As most folks know, the template department isn’t Instapage’s strongest suit. Unbounce takes the cake in this regard. It offers better quality templates that are excellent at maximizing conversion rates. Additionally, it has a native dynamic keyword replacement feature for your advertising campaigns. Even at its lowest plan, Unbounce already provides telephone support which edges out Instapage slightly when it comes to customer support.
However, among Unbounce’s drawbacks is that the A/B testing tool starts only at the $120 per month deal. Its widgets are also not that good, as it even lacks a countdown timer, which is quite helpful for landing pages. And, beginners might prefer the ease of a grid system for building landing pages.
very similar to web page overlays are pop-up windows.Arriving at the landing pages, after a timed delay, on scroll or click, and even when trying to leave the page are some of the triggers that users can set for the pop-up windows. There are plenty of pop-up templates also, making it a considerable asset that Instapage doesn’t have.
Exactly like Instapage, Unbounce may also be used with Google Analytics in conjunction with the native data analytics tools to obtain even more information from landing page connections. This will help out a lot with measuring visitor behaviour and increasing conversion rates. Another useful thing is that Unbounce can be used to generate a CSV file of your leads list. A deeper analysis of information can be done because of this, so it’s nice.
In summary, Unbounce is best for entrepreneurs and electronic marketers that are searching for a service that has powerful and complete power tools. Unbounce even has features apart from landing page building capacities which are going to be great with marketing.
Instapage vs Leadpages
Leadpages is a excellent choice of people who are looking for a cheaper option. Users won’t have to worry about the number of landing pages that they need to produce. Leadpages also allow unlimited traffic and leads even with its most affordable plan. Like Instapage, making landing pages with Leadpages is largely just drag and drop. Instapage’s mobile compatibility is also given in Leadpages, so you won’t have to worry about that. Instapage and Leadpages stand equally when it comes to integration with third-party software.
Users are promised with beautiful templates with a professional look This will make users’ lives easy, as they can just edit or perhaps straight-up utilize them to get their landing pages. In this aspect, Leadpages does a much better job than Instapage.
This is because Leadpages have special, different template segments for stuff like webinar promotion, upsells, showing launching earnings, checkout pages, social media pages like Facebook, as well as a 404 page — which will make unexpected errors less embarrassing.
Beginners and even those with more experience will appreciate Leadpages more over Instapage because it actually has two landing page editors. The first one just has the simple customization choices that beginners will most likely need, while the other has the complete, advanced capabilities. The advanced editor has a complete drag and drop support of each element on the landing page. This includes the option to move, delete, and add elements on the landing page.
Another one of Leadpages’ best features is the ability to make pop-up windows designed to capture people’s attention. Not being limited to just the ones you created with Leadpages, these windows may be used on any of your webpages. Exactly like Unbounce overlays, they can be set to react to a variety of triggers such as clicking on an area of the page, cursor hovers, and once the user leaves the page. Instapage vs Wix
Leadpages has lots of free templates already available for use, but they have an evolving and growing ecosystem of paid templates within their marketplace. These paid templates look absolutely gorgeous and are indeed worth the extra cash.
Instapage vs Clickfunnels
ClickFunnels is slightly different compared to the other services mentioned earlier. ClickFunnels projects are basically websites with advertising flows built into them. This is already more complicated than Instapage. While Instapage, Unbounce, and Leadpages mostly revolve around making and analyzing landing pages, ClickFunnels make it possible for users to build different websites and use them as distinct marketing funnels. Making pages for capturing leads, creating forms, implementing email campaigns, and lots of others can be done with ClickFunnels.
To make it easier, ClickFunnels will help users create a series of landing pages designed for people to go through to reach a particular goal. The first few landing pages can be for opt-in pages, asking for contact information, registering an account, and such. While the latter can serve as email autoresponders, sales pages, and even ordering forms if your company needs it.
Although ClickFunnels can be used for many complex projects, users are not left to stumble in the dark with all the tools out there for them. ClickFunnels really suggest what pages should be inserted next to make the series more effective. This is the most noticeable difference between the editing tools of Instapage and ClickFunnels.
Because ClickFunnels has far more functionalities than Instapage, it is reasonable for its template offerings to be more diverse and unique to cater to a lot of needs. The excellent thing is that these templates allow for a wide array of customization too. Editing taglines, videos, and other media can be done by users. Headers, footers, and even testimonial sections may also be added when the situation requires it.
Also included in its package, ClickFunnels provides a native email service. This allows for simple and quick emails and an autoresponder that will look after common email situations. Conversion rates have been shown to increase because of personal touch to emails, which is something that ClickFunnels can do for users. Due to this built-in email service, this means that email stats may be used for data analytics. Instapage vs Wix
Instapage vs Hubspot
Instapage plans get more expensive as the number of visits and users increases. As a result of this, HubSpot is another cheaper choice for your landing page needs. In fact, it includes a base program that’s entirely free of charge, unlike Instapage, which only offers a free trial which only lasts one week. The more premium paid plans will include features like A/B testing, multivariable testing, and other analytics tools. You can check this video out by Instapage to see some A/B testing tips.
The thing which makes HubSpot unique is that it handles visitor interaction creatively. Rather than just forms, which is the case for Instapage, landing pages done with HubSpot can incorporate chat boxes. These chat boxes can even be set to be dealt with by a bot, making it effortless for users to efficiently assist page visitors. Reaching out to potential clients is easier because Hubspot already takes care of that step.
Page visitors can even reserve meetings with just a few clicks. Hubspot’s landing pages can be made to have meeting modules.
Prospective clients can use these to quickly get in contact with members of your staff. The meetings can be performed through Google and Office applications, which is quite helpful during the new normal.
Instapage vs MailChimp
MailChimp is most likely the most popular thing on this list. Since the earliest days of online marketing, people were already using this marketing tool. Though known mostly for its email marketing services, MailChimp also allows for the creation of landing pages.
An immediate advantage over Instapage is that, again, it really offers a free plan. Although not the most packed with templates and features, its offering is adequate enough for something free. The free templates and the level of customization can be used effectively in case you understand what you’re doing.
In fact, the free plan already includes neat analysis tools–stuff like basic data reporting, A/B testing, and even grouping landing pages. As expected, the free program has some of MailChimp’s best features, such as email campaign tools and other marketing automation services.
Conclusion Instapage vs Wix
Instapage has definitely earned its place as one of the most used landing page builders. Users will not be feeling constrained when it comes to creativity plus a tremendous amount of performance in its own toolkit makes it great. But, given that it’s not exactly an affordable option, beginners can opt for the landing page services with free plans.
But, if you decide on placing your cash on Instapage for your advertising needs, you won’t need to be worried about consistency and effectiveness even if other titles in this list edges out Instapage in some areas. Instapage does an superb job of guiding users through the most basic to the more advanced aspects of online marketing.