If you’re looking towards online marketing, then you’ll need to use landing pages. That is why making a fantastic, engaging, and gorgeous landing page is vital. One of the most famous tools for creating one is Instapage. We’ll compare and take a look to find out how Instapage performs against its competition in this review.
But first, what makes a good landing page tool? First, it should be able to produce quick and effortless output that looks like a million bucks. Additionally, it has to be simple enough to use that site developing skills aren’t necessary. And last, it has to have the right features to help users recreate the landing page of their dreams.
If you would rather have a video to explain stuff, check this feature review and demo video by IM Nights on YouTube. I would strongly suggest though, that after watching, you read the comparisons we’ve made with other tools to help you make the best decision.
Instapage vs Unbounce Instapage vs Webflow
Unbounce is generally an excellent choice for users who prioritize flexibility when creating landing pages. The Instapage builder offers plenty of liberty already, but Unbounce takes it up a notch because it doesn’t have a grid system, unlike Instapage.
Although Unbounce is a little bit pricier, this added level of flexibility might be just what other users are searching for. Some of its awesome perks include pop-ups and sticky bars, which are terrific for generating leads. They also offer lots of customization options.
As most folks know, the template section isn’t Instapage’s strongest suit. Unbounce takes the cake in this regard. It provides better quality templates that are great at optimizing conversion rates. It also has a native dynamic key word replacement feature for your marketing campaigns. Even at its cheapest plan, Unbounce already provides phone support which edges out Instapage slightly when it comes to customer support.
The A/B testing feature beginning only in the $120 per month deal is one of Unbounce’s drawbacks. Its widgets are also not that great, as it even lacks a countdown timer, which is very useful for landing pages. And, beginners may prefer the ease of a grid system for constructing landing pages.
similar to web page overlays are pop-up windows.They can be set to appear once a user arrives at the landing pages, following a timed delay, on click or scroll, and even when they try to leave the page. There are loads of pop-up templates as well, which makes it a considerable asset that Instapage doesn’t have.
Exactly like Instapage, Unbounce may also be used with Google Analytics in conjunction with the native data analytics tools to gain even more information from landing page connections. Measuring visitor behavior and increasing conversion rates become easier because of this. Another useful thing is that Unbounce may be used to create a CSV file of your leads list. This is nice to get a more in depth analysis of data.
In summary, Unbounce is best for entrepreneurs and digital marketers who are searching for a service that has powerful and complete power tools. Aside from landing page building capacities, Unbounce has features which will be great with advertising.
Instapage vs Leadpages
Leadpages is a great choice of people who are looking for a less expensive option. Users won’t have to worry about the number of landing pages that they have to produce. Leadpages also allow unlimited traffic and leads even with its most affordable plan. Like Instapage, making landing pages with Leadpages is mostly just drag and drop. It also gives the worry-free mobile compatibility which you may expect from Instapages. Instapage and Leadpages stand alike in regards to integration with third-party applications.
Leadpages provides beautiful templates that have a professional look. This will make users’ lives easy, as they can simply edit or even straight-up use them for their landing pages. In this regard, Leadpages does a much better job than Instapage.
This is because Leadpages have special, separate template segments for stuff like webinar promotion, upsells, showing launch sales, checkout pages, social networking pages like Facebook, and even a 404 page — that will make unexpected errors less embarrassing.
Beginners and even those with more experience will appreciate Leadpages more over Instapage because it actually has two landing page editors. The first one only has the basic customization options that beginners will most likely need, while another has the complete, advanced features. The advanced editor has a complete drag and drop support of every element on the landing page. Moving, deleting, and adding components on the landing page are some of the options given to users.
Another one of Leadpages’ best features is the ability to make pop-up windows designed to get people’s attention. What’s even better is that these windows can be used on any of your webpages, and not only the ones you created with Leadpages. Clicking on an area of the page, hovering a cursor, and when the user is leaving the page are some of the triggers that they can react to, exactly like Unbounce overlays. Instapage vs Webflow
Leadpages has lots of free templates currently available for use, but they have an evolving and growing ecosystem of paid templates within their market. These paid templates look absolutely gorgeous and are indeed worth the additional cash.
Instapage vs Clickfunnels
When compared with the other services mentioned earlier, ClickFunnels works slightly differently. ClickFunnels projects are basically websites with marketing flows built into them. This is already more complex than Instapage. While Instapage, Unbounce, and Leadpages mostly revolve around creating and assessing landing pages, ClickFunnels allow users to build unique sites and use them as distinct marketing funnels. As an example, users may make pages for capturing leads, creating forms, implementing email campaigns, and many others.
To make it easier, ClickFunnels will help users create a collection of landing pages designed for people to go through to reach a particular goal. The first few landing pages may be for opt-in pages, asking for contact information, registering an account, and such. Functioning as email autoresponders, sales pages, and even ordering forms can the latter if your business needs those services.
Although ClickFunnels can be used for many advanced projects, users are not left to stumble in the dark with all the tools available for them. ClickFunnels really suggest what pages should be inserted next to make the series more effective. The editing tools of Instapage and ClickFunnels are set apart by this noticeable difference.
Because ClickFunnels has far more functionalities than Instapage, it makes sense for its template offerings to be more varied and distinctive to cater to a lot of needs. The great thing is that these templates allow for a wide range of customization too. Editing taglines, videos, and other media can be done by users. Headers, footers, and even testimonial sections may also be added when the situation requires it.
ClickFunnels also has a native email service included in its package. This allows for simple and fast emails and an autoresponder that will look after common email situations. This may also be used to bring a personal touch to emails, that has been shown to improve conversion rates. Due to this built-in email support, this means that email stats can be used for data analytics. Instapage vs Webflow
Instapage vs Hubspot
Instapage plans get more expensive as the amount of visits and users increases. Being a cheaper option for your landing page needs is one of HubSpot’s strengths. In actuality, it has a base plan that is entirely free of charge, unlike Instapage, which merely provides a free trial which only lasts one week. The more premium paid plans will include features like A/B testing, multivariable testing, and other analytics tools. You can check this video out by Instapage to see some A/B testing tips.
The thing that makes HubSpot unique is that it manages visitor interaction creatively. Instead of just forms, which is the case for Instapage, landing pages done with HubSpot can include chat boxes. These chat boxes can even be set to be handled by a bot, which makes it easy for users to efficiently assist page visitors. This is one less step to reach out to potential clients.
Page visitors can even reserve meetings with just a few clicks. Hubspot’s landing pages can be made to have meeting modules.
Potential clients can use these to quickly get in touch with members of your team. The meetings could be performed through Google and Office applications, which is very helpful during the new normal.
Instapage vs MailChimp
MailChimp is probably the most popular thing on this listing. This marketing tool has been used since the earliest days of internet marketing. Though known mostly for its email marketing services, MailChimp also allows for the creation of landing pages.
An immediate advantage over Instapage is that, again, it really offers a free plan. Though not the most packed with features and templates, its offering is decent enough for something free. The free templates and the level of customization can be used effectively if you know what you’re doing.
In actuality, the free plan already comes with neat evaluation tools–stuff like basic statistics reporting, A/B testing, and even grouping landing pages. As expected, the free plan has some of MailChimp’s best features, such as email campaign tools and other marketing automation services.
Conclusion Instapage vs Webflow
Instapage has definitely earned its place as one of the most used landing page builders. It packs a tremendous amount of functionality in its own toolkit, and users will not feel constrained when it comes to imagination. Beginners can choose the landing page services with free plans given that Instapage is not exactly an affordable option.
But, if you decide on putting your cash on Instapage for your advertising needs, you won’t need to worry about consistency and effectiveness even if other names in this list edges out Instapage in certain areas. Guiding users through the most basic to the more advanced elements of online marketing is a job that Instapage does excellently.