If you’re looking towards online marketing, then you’ll need to use landing pages. That is why making a fantastic, engaging, and beautiful landing page is vital. One of the most famous tools for making one is Instapage. We’ll compare and have a look to find out how Instapage performs against its rivals in this review.
But first, what makes a good landing page tool? First, it should be able to produce quick and easy output that looks like a million dollars. Also, it has to be simple enough to use that website developing skills aren’t necessary. And last, recreating the landing page of their dreams should be doable with the provided features.
If you would rather have a video to explain things, check this feature review and demo video by IM Nights on YouTube. I would strongly suggest however, that after the video, you read the comparisons we’ve made with other tools to help you make the best possible decision.
Instapage vs Unbounce Instapage vs Unbounce vs Leadpages
Unbounce is generally an excellent choice for users that prioritize flexibility when creating landing pages. The Instapage builder offers loads of liberty already, but Unbounce takes it up a notch as it doesn’t have a grid system, unlike Instapage.
The added level of flexibility may be exactly what other users are searching for, so Unbounce’s higher price makes sense. Some of its awesome perks include pop-ups and sticky bars, which are terrific for generating leads. They also offer lots of customization options.
As most people know, the template section isn’t Instapage’s strongest suit. Unbounce takes the cake in this regard. It provides better quality templates that are excellent at maximizing conversion rates. It also has a native dynamic keyword replacement feature for your marketing campaigns. Even at its cheapest plan, Unbounce already provides telephone support which edges out Instapage slightly when it comes to customer service.
However, among Unbounce’s drawbacks is that the A/B testing feature begins only in the $120 per month plan. Its widgets are also not that great, as it even lacks a countdown timer, which is very helpful for landing pages. And, beginners might prefer the ease of a grid system for constructing landing pages.
Pop-up windows are similar to web page overlays.Arriving at the landing pages, following a timed delay, on click or scroll, and even when attempting to leave the page are some of the triggers that users can set for the pop-up windows. There are loads of pop-up templates as well, which makes it a considerable asset that Instapage does not have.
Exactly like Instapage, Unbounce may also be used with Google Analytics in conjunction with the native data analytics tools to obtain even more information from landing page interactions. Measuring visitor behavior and increasing conversion rates become easier because of this. Another handy thing is that Unbounce may be used to generate a CSV file of your leads list. This is nice to get a more in depth analysis of data.
To sum up, Unbounce is best for entrepreneurs and electronic marketers who are looking for a service which has powerful and complete power tools. Unbounce even has attributes apart from landing page building capacities which will be great with advertising.
Instapage vs Leadpages
Leadpages is a great choice of people who are searching for a less expensive option. Users won’t have to worry about how many landing pages that they need to produce. Leadpages also allow unlimited traffic and leads even with its most affordable plan. Like Instapage, making landing pages with Leadpages is largely just drag and drop. Instapage’s mobile compatibility is also given in Leadpages, so you won’t have to worry about that. Instapage and Leadpages stand equally in regards to integration with third-party applications.
Leadpages provides beautiful templates with a professional look. This will make users’ lives easy, since they can just edit or even straight-up utilize them to get their landing pages. Instapage takes the lesser prize than Leadpages when it comes to this aspect.
This is because Leadpages have special, different template segments for things like webinar marketing, upsells, showing launch earnings, checkout pages, social media pages like Facebook, and even a 404 page — that will make unexpected errors less embarrassing.
Beginners and even those with more experience will appreciate Leadpages more over Instapage because it really has two landing page editors. The first one only has the simple customization choices that beginners will most likely need, while another has the complete, advanced features. The advanced editor has a complete drag and drop support of each element on the landing page. Moving, deleting, and inserting elements on the landing page are some of the options given to users.
Another one of Leadpages’ best features is the ability to make pop-up windows designed to get people’s attention. Not being limited to only the ones you created with Leadpages, these windows can be used on any of your webpages. Exactly like Unbounce overlays, they can be set to respond to many different triggers like clicking on an area of the page, cursor hovers, and when the user leaves the page. Instapage vs Unbounce vs Leadpages
Leadpages has lots of free templates currently available for use, but they have an evolving and growing ecosystem of paid templates within their market. These paid templates look absolutely gorgeous and are indeed worth the extra cash.
Instapage vs Clickfunnels
ClickFunnels is a little bit different compared to the other services mentioned previously. ClickFunnels projects are basically websites with marketing flows built into them. This is already more complex than Instapage. While Instapage, Unbounce, and Leadpages mostly revolve around making and analyzing landing pages, ClickFunnels allow users to construct unique websites and use them as different marketing funnels. Making pages for capturing leads, creating forms, implementing email campaigns, and many others can be done with ClickFunnels.
To make it easier, ClickFunnels will help users create a series of landing pages created for visitors to go through to reach a specific goal. The first few landing pages can be for opt-in pages, asking for contact information, registering an account, and such. Functioning as email autoresponders, sales pages, as well as ordering forms can the latter if your business needs those services.
Although ClickFunnels can be used for many advanced projects, users are not left to stumble in the dark with all of the tools available for them. ClickFunnels actually suggest what pages should be added next to make the series more effective. The editing tools of Instapage and ClickFunnels are set apart by this noticeable difference.
Because ClickFunnels has a lot more functionalities than Instapage, it makes sense for its template offerings to be more diverse and unique to cater to a lot of needs. The excellent thing is that these templates allow for a wide array of customization too. Users may edit taglines, videos, and other media to pages. Headers, footers, as well as testimonial sections may also be added when the situation requires it.
ClickFunnels also has a native email service included in its own package. This allows for easy and fast emails and an autoresponder that will take care of common email situations. Conversion rates have been shown to increase because of personal touch to emails, which is something that ClickFunnels can do for users. Because of this built-in email service, this means that email stats may be used for data analytics. Instapage vs Unbounce vs Leadpages
Instapage vs Hubspot
Instapage plans get more expensive as the number of visits and users increases. Because of this, HubSpot is another more affordable choice for your landing page needs. In actuality, it includes a base plan that is entirely free of charge, unlike Instapage, which merely provides a free trial that only lasts one week. The more premium paid plans will include features like A/B testing, multivariable testing, and other analytics tools. You can check this video out by Instapage to see some A/B testing tips.
Handling visitor interaction more creatively is something that makes HubSpot unique. Instead of just forms, that’s the case for Instapage, landing pages done with HubSpot may include chat boxes. These chat boxes can even be set to be handled by a bot, which makes it effortless for users to effectively assist page visitors. This is just one less step to reach out to prospective clients.
Page visitors can even reserve meetings with just a few clicks. Hubspot’s landing pages can be designed to possess meeting modules.
Potential clients can use these to quickly get in touch with members of your staff. The meetings can be performed through Google and Office applications, which is quite helpful during the new normal.
Instapage vs MailChimp
MailChimp is probably the most popular thing on this list. This marketing tool has been used since the earliest days of online marketing. Although known mostly for its email marketing services, MailChimp also allows for the creation of landing pages.
An immediate advantage over Instapage is that, again, it really provides a free plan. Although not the most packed with features and templates, its offering is adequate enough for something free. The free templates and the level of customization can be used effectively if you know what you are doing.
Neat evaluation tools–stuff like basic statistics reporting, A/B testing, and even grouping landing pages are already provided in the free plan. As anticipated, the free plan has some of MailChimp’s best features, such as email campaign tools and other marketing automation services.
Conclusion Instapage vs Unbounce vs Leadpages
Instapage has undoubtedly earned its place among the most used landing page builders. It packs an enormous amount of performance in its own toolkit, and users won’t feel constrained when it comes to imagination. Beginners can opt for the landing page services with free plans given that Instapage is not exactly an affordable option.
But, if you decide on placing your cash on Instapage for your marketing needs, you won’t need to be worried about consistency and efficacy even if other titles in this listing edges out Instapage in certain areas. Instapage does an excellent job of guiding users through the most basic to the more advanced aspects of online marketing.