If you’re looking towards online marketing, then you’ll need to use landing pages. That is why making a fantastic, engaging, and gorgeous landing page is essential. One of the most famous tools for making one is Instapage. In this review, we’ll take a look at Instapage’s rivals to find out how it performs compared to them.
But first, what makes a good landing page tool? First, it should be able to create quick and easy output that looks like a million dollars. Additionally, it must be simple enough to use that website developing skills aren’t necessary. And lastly, recreating the landing page of their dreams should be doable with the provided features.
If you prefer a video to explain things, check this feature review and demo video by IM Nights on YouTube. I would strongly suggest however, that after watching, you review the comparisons we’ve made with other tools to help you make the best possible decision.
Instapage vs Unbounce Instapage vs Thrive Themes
Unbounce is generally an excellent choice for users who prioritize flexibility when making landing pages. The Instapage builder offers loads of liberty already, but Unbounce takes it up a notch as it does not have a grid system, unlike Instapage.
Although Unbounce is a little bit pricier, this added level of flexibility may be exactly what other users are looking for. Some of its amazing perks include pop-ups and sticky bars, which are terrific for generating leads. They also offer lots of customization choices.
As most people know, the template department is not Instapage’s strongest suit. Unbounce takes the cake in this respect. It offers better quality templates that are great at maximizing conversion rates. It also has a native dynamic key word replacement feature for your advertising campaigns. When it comes to customer service, it also edges out Instapage slightly because of telephone support even at its lowest plan.
However, among Unbounce’s drawbacks is that the A/B testing feature starts only at the $120 per month plan. Its widgets are also not that great, as it even lacks a countdown timer, which is very helpful for landing pages. And, beginners may prefer the ease of a grid system for building landing pages.
similar to web page overlays are pop-up windows.Arriving at the landing pages, following a timed delay, on scroll or click, and even when attempting to leave the page are some of the triggers that users can set for the pop-up windows. There are plenty of pop-up templates also, which makes it a considerable asset that Instapage does not have.
Just like Instapage, Unbounce can also be used with Google Analytics in tandem with the native data analytics tools to gain even more information from landing page interactions. Measuring visitor behaviour and increasing conversion rates become easier because of this. Another useful thing is that Unbounce may be used to generate a CSV file of your leads list. A deeper analysis of data can be done because of this, so it’s nice.
To sum up, Unbounce is ideal for entrepreneurs and digital marketers who are looking for a service that has strong and complete power tools. Aside from landing page building capacities, Unbounce has attributes which are going to be great with advertising.
Instapage vs Leadpages
Leadpages is a great choice of people who are searching for a cheaper option. Users won’t need to think about how many landing pages that they have to produce. Leadpages also allow unlimited traffic and leads even with its most inexpensive plan. Like Instapage, making landing pages with Leadpages is largely just drag and drop. It also offers the worry-free mobile compatibility which you can expect from Instapages. Instapage and Leadpages stand equally in regards to integration with third-party applications.
Leadpages provides beautiful templates that have a professional look. This will make users’ lives easy, since they can simply edit or even straight-up utilize them for their landing pages. Instapage takes the lesser prize than Leadpages when it comes to this aspect.
This is because Leadpages have special, different template segments for things like webinar marketing, upsells, showing launch sales, checkout pages, social networking pages such as Facebook, as well as a 404 page — which will make unexpected errors less embarrassing.
Beginners and even those with more experience will appreciate Leadpages more over Instapage because it really has two landing page editors. The first one just has the basic customization choices that beginners will probably need, while another has the complete, advanced capabilities. The advanced editor has a complete drag and drop support of each element on the landing page. Moving, deleting, and adding components on the landing page are some of the options given to users.
Another one of Leadpages’ best features is the ability to produce pop-up windows designed to capture people’s attention. Not being limited to just the ones you created with Leadpages, these windows can be used on any of your webpages. Clicking on an area of the page, hovering a cursor, and when the user is leaving the page are some of the triggers that they can react to, just like Unbounce overlays. Instapage vs Thrive Themes
Leadpages has plenty of free templates already available for use, but they have an evolving and growing ecosystem of paid templates in their marketplace. Definitely worth the extra cash, these paid templates look absolutely gorgeous.
Instapage vs Clickfunnels
ClickFunnels is slightly different than the other services mentioned earlier. ClickFunnels projects are basically sites with marketing flows built into them. This is already more complicated than Instapage. While Instapage, Unbounce, and Leadpages mostly revolve around creating and assessing landing pages, ClickFunnels allow users to build different websites and use them as distinct marketing funnels. As an example, users can make pages for capturing leads, creating forms, implementing email campaigns, and lots of others.
To make it simpler, ClickFunnels will help users create a series of landing pages designed for visitors to go through to reach a specific goal. The first few landing pages can be for opt-in pages, asking for contact information, registering an account, and such. Functioning as email autoresponders, sales pages, as well as ordering forms can the latter if your business needs those services.
Although ClickFunnels may be used for many advanced projects, users are not left to stumble in the dark with all of the tools out there for them. ClickFunnels really suggest what pages should be added next to make the series more effective. The editing tools of Instapage and ClickFunnels are set apart by this significant difference.
Because ClickFunnels has a lot more functionalities than Instapage, it is reasonable for its template offerings to be more varied and unique to cater to a lot of needs. The great thing is that these templates allow for a wide array of customization too. Editing taglines, videos, and other media can be done by users. Headers, footers, and even testimonial sections may also be inserted when the situation calls for it.
Also included in its own package, ClickFunnels provides a native email service. This allows for simple and quick emails and an autoresponder that will take care of common email situations. This may also be used to bring a personal touch to emails, which has been shown to improve conversion rates. Due to this built-in email support, this means that email stats may be used for data analytics. Instapage vs Thrive Themes
Instapage vs Hubspot
Instapage plans get more expensive as the amount of users and visits increases. Being a cheaper choice for your landing page needs is one of HubSpot’s strengths. In fact, it includes a base plan that’s entirely free of charge, unlike Instapage, which only provides a free trial that only lasts one week. The more premium paid plans will include features like A/B testing, multivariable testing, and other analytics tools. You can check this video out by Instapage to see some A/B testing tips.
managing visitor interaction more creatively is something which makes HubSpot unique. Rather than just forms, that’s the case for Instapage, landing pages done with HubSpot can include chat boxes. These chat boxes may even be set to be dealt with by a bot, which makes it easy for users to efficiently assist page visitors. This is one less step to reach out to prospective clients.
Page visitors can even book meetings with just a couple of clicks. Hubspot’s landing pages can be designed to have meeting modules.
Prospective clients can use these to quickly get in contact with members of your staff. The meetings could be done through Google and Office applications, which is very helpful through the new normal.
Instapage vs MailChimp
MailChimp is most likely the most popular thing on this list. Since the earliest days of internet marketing, people were already using this marketing tool. Though known mostly for its email marketing solutions, MailChimp also allows for the creation of landing pages.
An immediate advantage over Instapage is that, again, it actually provides a free plan. Although not the most packed with templates and features, its offering is adequate enough for something free. The free templates and the degree of customization can be used effectively in case you understand what you’re doing.
In actuality, the free plan already comes with neat evaluation tools–stuff like basic data reporting, A/B testing, and even grouping landing pages. As expected, the free program has a number of MailChimp’s best features, such as email campaign tools and other marketing automation services.
Conclusion Instapage vs Thrive Themes
Instapage has definitely earned its place as one of the most used landing page builders. It packs an enormous amount of functionality in its own toolkit, and users won’t feel constrained when it comes to creativity. But, given that it’s not exactly a cheap option, beginners can opt for the landing page services with free programs.
But, if you decide on placing your money on Instapage for your marketing needs, you won’t have to be worried about consistency and efficacy even if other names in this list edges out Instapage in certain areas. Guiding users through the simplest to the more advanced elements of online marketing is a job that Instapage does excellently.