If you’re looking towards online marketing, then you’ll need to use landing pages. That’s the reason making a fantastic, engaging, and beautiful landing page is essential. One of the most well-known tools for creating one is Instapage. In this review, we will have a look at Instapage’s rivals to find out how it performs compared to them.
When choosing a landing page tool, what exactly should you look out for? First, it should be able to produce quick and effortless output that looks like a million bucks. Additionally, it must be simple enough to use that website developing skills are not necessary. And last, recreating the landing page of their dreams should be doable with the provided features.
If you would rather have a video to explain things, check this review video covering the features of Instapage by IM Nights on YouTube. I would strongly suggest however, that after watching, you review the comparisons we’ve made with other tools to help you make the best decision.
Instapage vs Unbounce Instapage vs Sumo
When a user wants to prioritize flexibility when making landing pages, Unbounce is generally an exceptional choice. The Instapage builder offers plenty of freedom already, but Unbounce takes it up a notch because it does not have a grid system, unlike Instapage.
The extra level of flexibility might be just what other users are searching for, so Unbounce’s higher price makes sense. Some of its awesome perks include pop-ups and sticky bars, which are great for generating leads. They also offer a great deal of customization options.
As most folks know, the template department isn’t Instapage’s strongest suit. Unbounce takes the cake in this regard. Better quality templates that are excellent at maximizing conversion rates is just something that Unbounce does better. It also has a native dynamic keyword replacement feature for your advertising campaigns. When it comes to customer support, additionally, it edges out Instapage slightly due to phone support even at its lowest plan.
The A/B testing feature starting only at the $120 per month plan is one of Unbounce’s downsides. Its widgets are also not that good, as it even lacks a countdown timer, which is quite useful for landing pages. And, beginners might prefer the ease of a grid system for constructing landing pages.
Pop-up windows are very similar to web page overlays.They can be set to appear once a user arrives at the landing pages, after a timed delay, on scroll or click, and even when they attempt to leave the page. There are plenty of pop-up templates also, making it a considerable asset that Instapage doesn’t have.
Exactly like Instapage, Unbounce may also be used with Google Analytics in conjunction with the native data analytics tools to gain even more information from landing page interactions. Measuring visitor behaviour and increasing conversion rates become easier because of this. Another useful thing is that Unbounce can be used to create a CSV file of your leads list. This is nice for a more in depth analysis of data.
To sum up, Unbounce is ideal for entrepreneurs and electronic marketers who are searching for a service that has powerful and complete power tools. Apart from landing page construction capacities, Unbounce has attributes that will be great with marketing.
Instapage vs Leadpages
Leadpages is a great choice of people who are searching for a less expensive option. Users won’t have to worry about how many landing pages that they have to produce. Leadpages also allow unlimited traffic and leads even with its most inexpensive plan. Like Instapage, making landing pages with Leadpages is mostly just drag and drop. Additionally, it offers the worry-free mobile compatibility which you may expect from Instapages. Instapage and Leadpages stand equally when it comes to integration with third-party software.
Users are promised with beautiful templates that have a professional look This will make users’ lives easy, since they can just edit or even straight-up use them for their landing pages. Instapage takes the lesser prize than Leadpages when it comes to this regard.
This is because Leadpages have special, different template sections for stuff like webinar marketing, upsells, showing launching sales, checkout pages, social networking pages like Facebook, as well as a 404 page — that will make unexpected errors less embarrassing.
Beginners and even those with more experience will appreciate Leadpages more over Instapage because it really has two landing page editors. The first one just has the basic customization choices that beginners will probably need, while the other has the full, advanced capabilities. The advanced editor has a complete drag and drop support of each element on the landing page. Moving, deleting, and adding elements on the landing page are some of the options given to users.
Another one of Leadpages’ best features is the ability to produce pop-up windows designed to capture people’s attention. Not being limited to just the ones you made with Leadpages, these windows can be used on any of your pages. Clicking on an area of the page, hovering a cursor, and when the user is leaving the page are some of the triggers that they can react to, exactly like Unbounce overlays. Instapage vs Sumo
Leadpages has plenty of free templates currently available for use, but they have an evolving and growing ecosystem of paid templates in their market. These paid templates look absolutely gorgeous and are indeed worth the additional cash.
Instapage vs Clickfunnels
When compared with the other services mentioned previously, ClickFunnels works slightly differently. ClickFunnels projects are basically sites with marketing flows built into them. This is already more complex than Instapage. While Instapage, Unbounce, and Leadpages mostly revolve around creating and assessing landing pages, ClickFunnels make it possible for users to construct unique sites and use them as distinct marketing funnels. Making pages for capturing leads, creating forms, implementing email campaigns, and lots of others can be done with ClickFunnels.
To make it simpler, ClickFunnels will help users make a series of landing pages designed for visitors to go through to achieve a particular aim. The first few landing pages can be for opt-in pages, asking for contact information, registering an account, and such. While the latter can serve as email autoresponders, sales pages, and even ordering forms if your company needs it.
Although ClickFunnels can be used for many complex projects, users are not left to stumble in the dark with all the tools out there for them. ClickFunnels actually suggest what pages should be inserted next to make the series more effective. The editing tools of Instapage and ClickFunnels are set apart by this noticeable difference.
Because ClickFunnels has far more functionalities than Instapage, it is reasonable for its template offerings to be more varied and unique to cater to a lot of needs. The great thing is that these templates allow for a wide array of customization too. Editing taglines, videos, and other media can be done by users. Headers, footers, and even testimonial sections can also be added when the situation calls for it.
ClickFunnels also includes a native email service included in its package. This allows for easy and fast emails and an autoresponder that will take care of common email situations. Conversion rates have been shown to increase because of personal touch to emails, which is something that ClickFunnels can do for users. Due to this built-in email support, this means that email stats can be used for data analytics. Instapage vs Sumo
Instapage vs Hubspot
Instapage plans get more expensive as the number of visits and users increases. As a result of this, HubSpot is another more affordable option for your landing page needs. In actuality, it includes a base plan that is entirely free of charge, unlike Instapage, which only provides a free trial which only lasts one week. The more premium paid plans will include features like A/B testing, multivariable testing, and other analytics tools. You can check this video out by Instapage to see some A/B testing tips.
Handling visitor interaction more creatively is something that makes HubSpot unique. Rather than just forms, that’s the case for Instapage, landing pages done with HubSpot may include chat boxes. These chat boxes can even be set to be handled by a bot, which makes it easy for users to efficiently assist page visitors. This is one less step to reach out to prospective clients.
Page visitors can even book meetings with just a couple of clicks. Hubspot’s landing pages can be designed to possess meeting modules.
Potential clients can use these to quickly get in contact with members of your team. because of the new normal, this feature is very helpful because the meetings can be done through Google and Office applications.
Instapage vs MailChimp
MailChimp is probably the most popular thing on this listing. Since the earliest days of internet marketing, people were already using this marketing tool. Though known mostly for its email marketing services, MailChimp also allows for the creation of landing pages.
An immediate advantage over Instapage is that, again, it really offers a free plan. Though not the most packed with templates and features, its offering is decent enough for something free. The free templates and the level of customization can be used effectively if you understand what you are doing.
Neat analysis tools–stuff like basic data reporting, A/B testing, and even grouping landing pages are already provided in the free plan. As anticipated, the free program has some of MailChimp’s best features, such as email campaign tools and other marketing automation solutions.
Conclusion Instapage vs Sumo
Instapage has undoubtedly earned its place among the most used landing page builders. It packs a tremendous amount of functionality in its own toolkit, and users will not feel constrained when it comes to imagination. Beginners can opt for the landing page services with free programs given that Instapage is not exactly a cheap option.
But, if you decide on placing your cash on Instapage for your advertising needs, you won’t need to be worried about consistency and effectiveness even if other titles in this list edges out Instapage in certain areas. Guiding users through the most basic to the more advanced elements of online marketing is a job that Instapage does excellently.