If you’re looking towards online marketing, then you’ll need to use landing pages. That is why making a fantastic, engaging, and gorgeous landing page is vital. Among the most famous tools for making one is Instapage. We will compare and have a look to see how Instapage performs against its competition in this review.
But first, what makes a good landing page tool? First, it should be able to create quick and effortless output that looks like a million dollars. Additionally, it must be simple enough to use that site developing skills are not necessary. And last, recreating the landing page of their dreams should be doable with the provided features.
If you prefer a video to explain things, check this review video covering the features of Instapage by IM Nights on YouTube. I would strongly suggest however, that after the video, you review the comparisons we have made with similar tools to help you make the best possible decision.
Instapage vs Unbounce Instapage vs Optimizely
When a user wants to prioritize flexibility when making landing pages, Unbounce is generally an exceptional choice. The Instapage builder offers plenty of freedom already, but Unbounce takes it up a notch as it doesn’t have a grid system, unlike Instapage.
Although Unbounce is a little bit pricier, this added level of flexibility may be just what other users are searching for. Some of its awesome perks include pop-ups and sticky bars, which are great for generating leads. They also offer lots of customization options.
As most folks know, the template department is not Instapage’s strongest suit. Unbounce takes the cake in this respect. It provides better quality templates that are excellent at optimizing conversion rates. It also has a native dynamic keyword replacement feature for your advertising campaigns. When it comes to customer support, it also edges out Instapage slightly because of phone support even at its cheapest plan.
The A/B testing feature beginning only at the $120 per month plan is one of Unbounce’s downsides. Its widgets are also not that great, as it even lacks a countdown timer, which is very helpful for landing pages. And, beginners might prefer the simplicity of a grid system for building landing pages.
similar to web page overlays are pop-up windows.They can be set to appear once a user arrives at the landing pages, following a timed delay, on click or scroll, and even when they attempt to leave the page. There are plenty of pop-up templates as well, making it a considerable asset that Instapage does not have.
Just like Instapage, Unbounce can also be used with Google Analytics in conjunction with the native data analytics tools to gain even more information from landing page connections. This will help out a lot with quantifying visitor behaviour and increasing conversion rates. Another useful thing is that Unbounce can be used to create a CSV file of your leads list. A deeper analysis of data can be done because of this, so it’s nice.
To sum up, Unbounce is best for entrepreneurs and digital marketers who are looking for a service that has powerful and complete power tools. Unbounce even has features apart from landing page building capacities that are going to be great with marketing.
Instapage vs Leadpages
If you’re looking for a less expensive option, then Leadpages is a great choice. Users won’t have to worry about the number of landing pages that they need to produce. Leadpages also allow unlimited traffic and prospects even with its most affordable plan. Like Instapage, making landing pages with Leadpages is mostly just drag and drop. Instapage’s mobile compatibility is also given in Leadpages, so you won’t have to worry about that. Instapage and Leadpages stand alike when it comes to integration with third-party applications.
Leadpages provides beautiful templates with a professional look. This will make users’ lives easy, as they can simply edit or even straight-up utilize them to get their landing pages. In this aspect, Leadpages does a better job than Instapage.
This is because Leadpages have special, different template sections for things like webinar promotion, upsells, showing launch sales, checkout pages, social networking pages such as Facebook, and even a 404 page — that will make unexpected errors less embarrassing.
The thing which makes Leadpages shine brighter than Instapage is that it really has two landing page editors for 2 groups of users: beginners and those with more experience. The first one only has the simple customization options that beginners will most likely need, while another has the complete, advanced capabilities. The advanced editor has a complete drag and drop support of every element on the landing page. Including the option to move, delete, and insert components on the landing page.
Another one of Leadpages’ best features is the ability to make pop-up windows designed to get people’s attention. Not being limited to only the ones you created with Leadpages, these windows can be used on any of your webpages. Exactly like Unbounce overlays, they can be set to react to many different triggers like clicking on an area of the page, cursor hovers, and when the user leaves the page. Instapage vs Optimizely
Leadpages has lots of free templates currently available for use, but they have an evolving and growing ecosystem of paid templates within their marketplace. Definitely worth the extra cash, these paid templates look absolutely gorgeous.
Instapage vs Clickfunnels
When compared with the other services mentioned previously, ClickFunnels works a little bit differently. ClickFunnels projects are basically sites with advertising flows built into them. This is already more complicated than Instapage. While Instapage, Unbounce, and Leadpages mostly revolve around creating and analyzing landing pages, ClickFunnels make it possible for users to construct different sites and use them as distinct marketing funnels. Making pages for capturing leads, creating forms, implementing email campaigns, and lots of others can be done with ClickFunnels.
To make it easier, ClickFunnels will help users create a collection of landing pages created for visitors to go through to achieve a particular aim. The first few landing pages can be for opt-in pages, asking for contact information, registering an account, and such. While the latter can function as email autoresponders, sales pages, as well as ordering forms if your company needs it.
Although ClickFunnels may be used for many advanced projects, users are not left to stumble in the dark with all of the tools available for them. ClickFunnels actually suggest what pages should be inserted next to make the series more effective. The editing tools of Instapage and ClickFunnels are set apart by this significant difference.
Because ClickFunnels has far more functionalities than Instapage, it makes sense for its template offerings to be more varied and unique to cater to a lot of needs. The excellent thing is that these templates allow for a wide array of customization too. Editing taglines, videos, and other media can be done by users. Headers, footers, and even testimonial sections can also be inserted when the situation requires it.
ClickFunnels also includes a native email service included in its own package. This allows for easy and fast emails and an autoresponder that will look after common email situations. Conversion rates have been shown to increase because of personal touch to emails, which is something that ClickFunnels can do for users. Because of this built-in email service, this means that email stats may be used for data analytics. Instapage vs Optimizely
Instapage vs Hubspot
Instapage plans get more expensive as the amount of users and visits increases. Being a cheaper option for your landing page needs is one of HubSpot’s strengths. In actuality, it includes a base plan that’s entirely free of charge, unlike Instapage, which merely provides a free trial that only lasts one week. The more premium paid plans will include features like A/B testing, multivariable testing, and other analytics tools. You can check this video out by Instapage to see some A/B testing tips.
The thing which makes HubSpot unique is that it manages visitor interaction creatively. Instead of just forms, which is the case for Instapage, landing pages done with HubSpot may incorporate chat boxes. These chat boxes may even be set to be handled by a bot, which makes it easy for users to effectively assist page visitors. Reaching out to prospective clients is easier because Hubspot already takes care of that step.
Page visitors can even book meetings with just a couple of clicks. Hubspot’s landing pages can be made to have meeting modules.
Prospective clients can use these to quickly get in touch with members of your staff. because of the new normal, this feature is quite helpful because the meetings can be done through Google and Office applications.
Instapage vs MailChimp
MailChimp is most likely the most popular thing on this listing. This marketing tool has been used since the earliest days of internet marketing. Although known mostly for its email marketing services, MailChimp also allows for the creation of landing pages.
An immediate advantage over Instapage is that, again, it really provides a free plan. Though not the most packed with templates and features, its offering is adequate enough for something free. The free templates and the degree of customization can be used effectively in case you know what you are doing.
In actuality, the free plan already comes with neat evaluation tools–stuff like basic statistics reporting, A/B testing, and even grouping landing pages. As anticipated, the free plan has a number of MailChimp’s best features, such as email campaign tools and other marketing automation services.
Conclusion Instapage vs Optimizely
Instapage has definitely earned its place as one of the most used landing page builders. Users won’t be feeling constrained when it comes to creativity plus a tremendous amount of functionality in its own toolkit makes it great. Beginners can opt for the landing page services with free plans given that Instapage is not exactly an affordable option.
But, if you decide on putting your cash on Instapage for your advertising needs, you won’t have to be worried about consistency and efficacy even if other titles in this list edges out Instapage in certain areas. Guiding users through the simplest to the more advanced aspects of online marketing is a job that Instapage does superbly.