If you’re looking towards online marketing, then you’ll need to use landing pages. That is why making a fantastic, engaging, and gorgeous landing page is vital. One of the most famous tools for making one is Instapage. In this review, we will take a look at Instapage’s competition to find out how it performs compared to them.
When choosing a landing page tool, what exactly should you look out for? First, it ought to be able to produce quick and easy output that looks like a million bucks. Additionally, it must be easy enough to use that website developing skills are not necessary. And last, recreating the landing page of their dreams should be doable with the provided features.
If you prefer a video to explain stuff, check this review video covering the features of Instapage by IM Nights on YouTube. I would strongly suggest though, that after the video, you review the comparisons we have made with other tools to help you make the best decision.
Instapage vs Unbounce Instapage vs Optimize Press
When a user wants to prioritize flexibility when making landing pages, Unbounce is generally an exceptional choice. The Instapage builder offers loads of liberty already, but Unbounce takes it up a notch as it does not have a grid system, unlike Instapage.
Although Unbounce is a little bit pricier, this extra level of flexibility might be just what other users are searching for. Some of its awesome perks include pop-ups and sticky bars, which are great for generating leads. They also offer lots of customization options.
As most people know, the template department is not Instapage’s strongest suit. Unbounce takes the cake in this regard. It offers better quality templates that are great at maximizing conversion rates. It also has a native dynamic key word replacement feature for your marketing campaigns. When it comes to customer service, it also edges out Instapage slightly due to phone support even at its lowest plan.
However, among Unbounce’s drawbacks is that the A/B testing feature starts only at the $120 per month deal. Its widgets are also not that great, as it even lacks a countdown timer, which is very helpful for landing pages. And, beginners might prefer the simplicity of a grid system for constructing landing pages.
very similar to web page overlays are pop-up windows.They can be set to appear once a user arrives at the landing pages, following a timed delay, on scroll or click, and even when they attempt to leave the page. There are plenty of pop-up templates as well, making it a considerable asset that Instapage doesn’t have.
Just like Instapage, Unbounce may also be used with Google Analytics in tandem with the native data analytics tools to gain even more information from landing page connections. This will help out a lot with measuring visitor behaviour and increasing conversion rates. Another useful thing is that Unbounce may be used to generate a CSV file of your leads list. This is nice to get a more in depth analysis of information.
In summary, Unbounce is ideal for entrepreneurs and digital marketers who are searching for a service that has powerful and complete power tools. Aside from landing page construction capacities, Unbounce has attributes which are going to be great with marketing.
Instapage vs Leadpages
Leadpages is a excellent choice of people who are searching for a cheaper option. Users won’t need to worry about the number of landing pages that they need to produce. Leadpages also allow unlimited traffic and prospects even with its most affordable plan. Like Instapage, making landing pages with Leadpages is largely just drag and drop. Instapage’s mobile compatibility is also given in Leadpages, so you won’t have to worry about that. Instapage and Leadpages stand alike in regards to integration with third-party applications.
Leadpages provides beautiful templates that have a professional appearance. This will make users’ lives easy, since they can simply edit or even straight-up utilize them for their landing pages. In this aspect, Leadpages does a much better job than Instapage.
This is because Leadpages have special, separate template segments for things like webinar marketing, upsells, showing launch sales, checkout pages, social media pages such as Facebook, and even a 404 page — that will make unexpected errors less embarrassing.
The thing which makes Leadpages shine brighter than Instapage is that it really has two landing page editors for 2 groups of users: beginners and those with more experience. The first one only has the basic customization choices that beginners will most likely need, while another has the full, advanced features. The advanced editor has a complete drag and drop support of each element on the landing page. Moving, deleting, and adding elements on the landing page are some of the options given to users.
Another one of Leadpages’ best features is the ability to make pop-up windows designed to get people’s attention. Not being limited to only the ones you created with Leadpages, these windows may be used on any of your pages. Just like Unbounce overlays, they may be set to react to a variety of triggers like clicking on an area of the page, cursor hovers, and when the user leaves the page. Instapage vs Optimize Press
Leadpages has lots of free templates already available for use, but they have an evolving and growing ecosystem of paid templates in their market. Definitely worth the additional cash, these paid templates look absolutely gorgeous.
Instapage vs Clickfunnels
When compared with the other services mentioned earlier, ClickFunnels works a little bit differently. ClickFunnels projects are essentially websites with advertising flows built into them. This is already more complex than Instapage. While Instapage, Unbounce, and Leadpages mostly revolve around creating and assessing landing pages, ClickFunnels make it possible for users to construct unique sites and use them as different marketing funnels. Making pages for capturing leads, creating forms, implementing email campaigns, and lots of others can be done with ClickFunnels.
To make it simpler, ClickFunnels will help users create a collection of landing pages designed for people to go through to achieve a specific goal. The first few landing pages can be for opt-in pages, asking for contact information, registering an account, and such. While the latter can function as email autoresponders, sales pages, as well as ordering forms if your company needs it.
Although ClickFunnels may be used for many complex projects, users aren’t left to stumble in the dark with all of the tools available for them. ClickFunnels actually suggest what pages should be inserted next to make the series more effective. The editing tools of Instapage and ClickFunnels are set apart by this noticeable difference.
Because ClickFunnels has a lot more functionalities than Instapage, it is reasonable for its template offerings to be more diverse and distinctive to cater to many needs. The excellent thing is that these templates allow for a wide array of customization too. Users can edit taglines, videos, and other media to pages. Headers, footers, and even testimonial sections can also be inserted when the situation calls for it.
Also included in its package, ClickFunnels provides a native email service. This allows for simple and quick emails and an autoresponder that will take care of common email situations. Conversion rates have been shown to improve because of personal touch to emails, which is something that ClickFunnels can do for users. Because of this built-in email service, this means that email stats may be used for data analytics. Instapage vs Optimize Press
Instapage vs Hubspot
Instapage plans get more expensive as the amount of visits and users increases. As a result of this, HubSpot is another cheaper option for your landing page needs. In fact, it has a base plan that is entirely free of charge, unlike Instapage, which only provides a free trial which only lasts one week. The more premium paid plans will include features like A/B testing, multivariable testing, and other analytics tools. You can check this video out by Instapage to see some A/B testing tips.
The thing that makes HubSpot unique is that it handles visitor interaction creatively. Instead of just forms, that’s the case for Instapage, landing pages done with HubSpot can incorporate chat boxes. These chat boxes may even be set to be handled by a bot, making it effortless for users to efficiently assist page visitors. Reaching out to prospective clients is easier because Hubspot already takes care of that step.
Page visitors can even reserve meetings with just a couple of clicks. Hubspot’s landing pages can be designed to possess meeting modules.
Potential clients can use these to quickly get in touch with members of your staff. because of the new normal, this feature is very helpful because the meetings can be performed through Google and Office applications.
Instapage vs MailChimp
MailChimp is probably the most popular thing on this listing. This marketing tool has been used since the earliest days of internet marketing. Though known mostly for its email marketing solutions, MailChimp also allows for the creation of landing pages.
Again, actually offering a free plan is already an immediate advantage over Instapage. Though not the most packed with features and templates, its offering is decent enough for something free. The free templates and the degree of customization can be used effectively if you know what you’re doing.
Neat evaluation tools–stuff like basic statistics reporting, A/B testing, and even grouping landing pages are already provided in the free plan. As anticipated, the free program has some of MailChimp’s best features, such as email campaign tools and other marketing automation solutions.
Conclusion Instapage vs Optimize Press
Instapage has definitely earned its place as one of the most used landing page builders. Users won’t be feeling constrained when it comes to imagination plus a tremendous amount of performance in its own toolkit makes it great. But, given that it is not exactly an affordable option, beginners can opt for the landing page services with free plans.
But, if you decide on placing your cash on Instapage for your advertising needs, you won’t need to be worried about consistency and effectiveness even if other titles in this listing edges out Instapage in certain areas. Guiding users through the most basic to the more advanced aspects of online marketing is a job that Instapage does superbly.