If you’re looking towards online marketing, then you’ll need to use landing pages. That’s the reason making a great, engaging, and gorgeous landing page is vital. Among the most famous tools for making one is Instapage. In this review, we will take a look at Instapage’s rivals to find out how it performs compared to them.
When choosing a landing page tool, what exactly should you look out for? First, it should be able to create quick and easy output that looks like a million bucks. Also, it has to be easy enough to use that website developing skills aren’t necessary. And last, it has to have the right features to help users recreate the landing page of their dreams.
If you would rather have a video to explain things, check this feature review and demo video by IM Nights on YouTube. I would strongly suggest however, that after the video, you read the comparisons we have made with similar tools to help you make the best decision.
Instapage vs Unbounce Instapage vs Ontrapages
Unbounce is generally an excellent choice for users who prioritize flexibility when creating landing pages. The Instapage builder offers loads of liberty already, but Unbounce takes it up a notch because it does not have a grid system, unlike Instapage.
The extra level of flexibility may be just what other users are searching for, so Unbounce’s higher price makes sense. Some of its amazing perks include pop-ups and sticky bars, which are terrific for generating leads. They also offer lots of customization choices.
As most people know, the template department isn’t Instapage’s strongest suit. Unbounce takes the cake in this respect. It provides better quality templates that are excellent at optimizing conversion rates. It also has a native dynamic keyword replacement feature for your marketing campaigns. Even at its cheapest plan, Unbounce already provides phone support which edges out Instapage slightly when it comes to customer service.
However, one of Unbounce’s downsides is that the A/B testing tool starts only in the $120 per month plan. Its widgets are also not that good, as it even lacks a countdown timer, which is quite helpful for landing pages. And, beginners may prefer the simplicity of a grid system for building landing pages.
Pop-up windows are similar to web page overlays.They can be set to appear once a user arrives at the landing pages, following a timed delay, on scroll or click, and even when they try to leave the page. There are loads of pop-up templates as well, which makes it a considerable asset that Instapage does not have.
Exactly like Instapage, Unbounce may also be used with Google Analytics in tandem with the native data analytics tools to gain even more information from landing page connections. Measuring visitor behavior and increasing conversion rates become easier because of this. Another handy thing is that Unbounce can be used to generate a CSV file of your leads list. A deeper analysis of information can be done because of this, so it’s nice.
To sum up, Unbounce is best for entrepreneurs and electronic marketers that are searching for a service that has strong and complete power tools. Aside from landing page construction capacities, Unbounce has features which will be great with marketing.
Instapage vs Leadpages
Leadpages is a great choice of people who are looking for a less expensive option. Users won’t need to worry about the number of landing pages that they need to produce. Leadpages also allow unlimited traffic and prospects even with its most affordable plan. Like Instapage, making landing pages with Leadpages is mostly just drag and drop. Additionally, it gives the worry-free mobile compatibility that you can expect from Instapages. Instapage and Leadpages stand alike in regards to integration with third-party applications.
Users are promised with beautiful templates that have a professional look This will make users’ lives easy, since they can simply edit or even straight-up use them for their landing pages. Instapage takes the lesser prize than Leadpages when it comes to this aspect.
This is because Leadpages have special, separate template segments for things like webinar marketing, upsells, showing launching sales, checkout pages, social media pages such as Facebook, and even a 404 page — that will make unexpected errors less embarrassing.
Beginners and even those with more experience will appreciate Leadpages more over Instapage because it actually has two landing page editors. The first one only has the basic customization options that beginners will probably need, while the other has the full, advanced features. The advanced editor has a complete drag and drop support of each element on the landing page. This includes the option to move, delete, and insert components on the landing page.
Another one of Leadpages’ best features is the ability to produce pop-up windows designed to capture people’s attention. Not being limited to only the ones you made with Leadpages, these windows may be used on any of your webpages. Clicking on an area of the page, hovering a cursor, and once the user is leaving the page are some of the triggers that they can react to, just like Unbounce overlays. Instapage vs Ontrapages
Leadpages has lots of free templates already available for use, but they have an evolving and growing ecosystem of paid templates in their marketplace. These paid templates look absolutely gorgeous and are indeed worth the additional cash.
Instapage vs Clickfunnels
When compared with the other services mentioned earlier, ClickFunnels works slightly differently. ClickFunnels projects are essentially websites with advertising flows built into them. This is already more complicated than Instapage. While Instapage, Unbounce, and Leadpages mostly revolve around making and analyzing landing pages, ClickFunnels make it possible for users to build unique websites and use them as distinct marketing funnels. Making pages for capturing leads, creating forms, implementing email campaigns, and lots of others can be done with ClickFunnels.
To make it easier, ClickFunnels will help users make a collection of landing pages designed for people to go through to reach a specific aim. The first few landing pages can be for opt-in pages, asking for contact information, registering an account, and such. Functioning as email autoresponders, sales pages, and even ordering forms can the latter if your company needs those services.
Although ClickFunnels can be used for many advanced projects, users aren’t left to stumble in the dark with all the tools out there for them. ClickFunnels really suggest what pages should be added next to make the series more effective. This is the most significant difference between the editing tools of Instapage and ClickFunnels.
Because ClickFunnels has far more functionalities than Instapage, it makes sense for its template offerings to be more varied and unique to cater to a lot of needs. The excellent thing is that these templates allow for a wide range of customization too. Users may edit taglines, videos, and other media to pages. Headers, footers, and even testimonial sections can also be inserted when the situation requires it.
Also included in its own package, ClickFunnels provides a native email service. This allows for easy and quick emails and an autoresponder that will take care of common email situations. Conversion rates have been shown to improve because of personal touch to emails, which is something that ClickFunnels can do for users. Because of this built-in email support, this means that email stats may be used for data analytics. Instapage vs Ontrapages
Instapage vs Hubspot
Instapage plans get more expensive as the amount of users and visits increases. Because of this, HubSpot is another cheaper option for your landing page needs. In fact, it includes a base program that’s entirely free of charge, unlike Instapage, which only provides a free trial that only lasts one week. The more premium paid plans will include features like A/B testing, multivariable testing, and other analytics tools. You can check this video out by Instapage to see some A/B testing tips.
Handling visitor interaction more creatively is something that makes HubSpot unique. Instead of just forms, that’s the case for Instapage, landing pages done with HubSpot can incorporate chat boxes. These chat boxes may even be set to be dealt with by a bot, making it effortless for users to effectively assist page visitors. This is one less step to reach out to potential clients.
Page visitors can even reserve meetings with just a few clicks. Hubspot’s landing pages can be designed to have meeting modules.
Potential clients can use these to quickly get in touch with members of your team. The meetings can be done through Google and Office applications, which is quite helpful during the new normal.
Instapage vs MailChimp
MailChimp is probably the most popular thing on this list. Since the earliest days of internet marketing, people were already using this marketing tool. Although known mostly for its email marketing solutions, MailChimp also allows for the creation of landing pages.
Again, actually offering a free plan is already an immediate advantage over Instapage. Though not the most packed with templates and features, its offering is adequate enough for something free. The free templates and the degree of customization can be used effectively if you understand what you’re doing.
Neat evaluation tools–stuff like basic data reporting, A/B testing, and even grouping landing pages are already provided in the free plan. As expected, the free plan has a number of MailChimp’s best features, such as email campaign tools and other marketing automation services.
Conclusion Instapage vs Ontrapages
Instapage has definitely earned its place as one of the most used landing page builders. Users won’t be feeling constrained when it comes to imagination plus a tremendous amount of performance in its own toolkit makes it great. But, given that it’s not exactly a cheap option, beginners can choose the landing page services with free programs.
But, if you decide on putting your money on Instapage for your advertising needs, you won’t have to worry about consistency and efficacy even if other titles in this list edges out Instapage in some areas. Instapage does an superb job of guiding users through the simplest to the more advanced elements of online marketing.