If you’re looking towards online marketing, then you’ll need to use landing pages. That’s the reason making a great, engaging, and beautiful landing page is essential. One of the most famous tools for creating one is Instapage. We’ll compare and have a look to find out how Instapage performs against its rivals in this review.
When choosing a landing page tool, what exactly should you look out for? First, it should be able to create quick and easy output that looks like a million bucks. Also, it has to be simple enough to use that website developing skills are not necessary. And last, it must have the proper features to assist users recreate the landing page of their dreams.
If you would rather have a video to explain stuff, check this feature review and demo video by IM Nights on YouTube. I would strongly suggest though, that after the video, you review the comparisons we’ve made with other tools to help you make the best possible decision.
Instapage vs Unbounce Instapage vs Maketo Landing Pages
Unbounce is generally an exceptional choice for users that prioritize flexibility when creating landing pages. The Instapage builder offers loads of freedom already, but Unbounce takes it up a notch as it does not have a grid system, unlike Instapage.
Although Unbounce is a little bit pricier, this added level of flexibility may be just what other users are looking for. Some of its amazing perks include pop-ups and sticky bars, which are great for generating leads. They also offer a great deal of customization choices.
As most people know, the template section is not Instapage’s strongest suit. Unbounce takes the cake in this regard. It provides better quality templates that are great at maximizing conversion rates. It also has a native dynamic key word replacement feature for your advertising campaigns. When it comes to customer service, additionally, it edges out Instapage slightly because of phone support even at its cheapest plan.
The A/B testing tool starting only in the $120 per month plan is one of Unbounce’s downsides. Its widgets are also not that great, as it even lacks a countdown timer, which is very useful for landing pages. And, beginners might prefer the ease of a grid system for building landing pages.
similar to web page overlays are pop-up windows.They can be set to appear once a user arrives at the landing pages, after a timed delay, on click or scroll, and even when they attempt to leave the page. There are loads of pop-up templates also, making it a considerable asset that Instapage doesn’t have.
Exactly like Instapage, Unbounce can also be used with Google Analytics in conjunction with the native data analytics tools to gain even more information from landing page interactions. This will help out a lot with measuring visitor behavior and increasing conversion rates. Another handy thing is that Unbounce may be used to generate a CSV file of your leads list. This is nice for a more in depth analysis of data.
In summary, Unbounce is best for entrepreneurs and digital marketers who are searching for a service which has strong and complete power tools. Unbounce even has attributes aside from landing page building capacities which are going to be great with marketing.
Instapage vs Leadpages
Leadpages is a great choice of people who are searching for a less expensive option. Users won’t need to worry about the number of landing pages that they have to produce. Leadpages also allow unlimited traffic and prospects even with its most affordable plan. Like Instapage, making landing pages with Leadpages is mostly just drag and drop. It also gives the worry-free mobile compatibility which you can expect from Instapages. Instapage and Leadpages stand equally when it comes to integration with third-party applications.
Users are promised with beautiful templates with a professional appearance when they use Leadpages. This will make users’ lives easy, as they can simply edit or perhaps straight-up utilize them for their landing pages. In this regard, Leadpages does a much better job than Instapage.
This is because Leadpages have special, separate template segments for stuff like webinar marketing, upsells, showing launching sales, checkout pages, social networking pages like Facebook, and even a 404 page — which will make unexpected errors less embarrassing.
The thing that makes Leadpages shine brighter than Instapage is that it really has two landing page editors for 2 groups of consumers: beginners and those with more experience. The first one just has the basic customization choices that beginners will most likely need, while another has the complete, advanced features. The advanced editor has a complete drag and drop support of each element on the landing page. Moving, deleting, and adding components on the landing page are some of the options given to users.
Another one of Leadpages’ best features is the ability to produce pop-up windows designed to capture people’s attention. What is even better is that these windows may be used on any of your pages, and not only the ones you created with Leadpages. Exactly like Unbounce overlays, they may be set to react to a variety of triggers such as clicking on an area of the page, cursor hovers, and once the user leaves the page. Instapage vs Maketo Landing Pages
Leadpages has plenty of free templates already available for use, but they have an evolving and growing ecosystem of paid templates in their marketplace. These paid templates look absolutely gorgeous and are indeed worth the extra cash.
Instapage vs Clickfunnels
ClickFunnels is slightly different compared to the other services mentioned earlier. ClickFunnels projects are basically sites with advertising flows built into them. This is already more complex than Instapage. While Instapage, Unbounce, and Leadpages mostly revolve around making and assessing landing pages, ClickFunnels allow users to build unique websites and use them as distinct marketing funnels. As an example, users may make pages for capturing leads, creating forms, implementing email campaigns, and many others.
To make it simpler, ClickFunnels will help users make a collection of landing pages designed for visitors to go through to achieve a particular aim. The first few landing pages may be for opt-in pages, asking for contact information, registering an account, and such. Functioning as email autoresponders, sales pages, and even ordering forms can the latter if your business needs those services.
Although ClickFunnels may be used for many complex projects, users aren’t left to stumble in the dark with all of the tools out there for them. ClickFunnels really suggest what pages should be added next to make the series more effective. This is the most noticeable difference between the editing tools of Instapage and ClickFunnels.
Because ClickFunnels has far more functionalities than Instapage, it is reasonable for its template offerings to be more diverse and distinctive to cater to many needs. The excellent thing is that these templates allow for a wide array of customization too. Users may edit taglines, videos, and other media to pages. Headers, footers, as well as testimonial sections can also be added when the situation calls for it.
Also included in its own package, ClickFunnels provides a native email service. This allows for simple and fast emails and an autoresponder that will take care of common email situations. This may also be used to add a personal touch to emails, that has been shown to increase conversion rates. Due to this built-in email support, this means that email stats may be used for data analytics. Instapage vs Maketo Landing Pages
Instapage vs Hubspot
Instapage plans get more expensive as the number of users and visits increases. Being a cheaper choice for your landing page needs is one of HubSpot’s strengths. In fact, it has a base program that’s entirely free of charge, unlike Instapage, which merely provides a free trial which only lasts one week. The more premium paid plans will include features like A/B testing, multivariable testing, and other analytics tools. You can check this video out by Instapage to see some A/B testing tips.
The thing which makes HubSpot unique is that it handles visitor interaction creatively. Rather than just forms, that’s the case for Instapage, landing pages done with HubSpot may include chat boxes. These chat boxes can even be set to be dealt with by a bot, making it easy for users to efficiently assist page visitors. This is just one less step to reach out to prospective clients.
Page visitors can even book meetings with just a few clicks. Hubspot’s landing pages can be designed to possess meeting modules.
Potential clients can use these to quickly get in touch with members of your staff. The meetings could be done through Google and Office applications, which is quite helpful through the new normal.
Instapage vs MailChimp
MailChimp is probably the most popular thing on this listing. Since the earliest days of internet marketing, people were already using this marketing tool. Although known mostly for its email marketing services, MailChimp also allows for the creation of landing pages.
Again, actually offering a free plan is already an immediate advantage over Instapage. Though not the most packed with features and templates, its offering is adequate enough for something free. The free templates and the degree of customization can be used effectively if you understand what you’re doing.
Neat analysis tools–stuff like basic data reporting, A/B testing, and even grouping landing pages are already provided in the free plan. As expected, the free plan has some of MailChimp’s best features, such as email campaign tools and other marketing automation services.
Conclusion Instapage vs Maketo Landing Pages
Instapage has definitely earned its place as one of the most used landing page builders. It packs an enormous amount of performance in its toolkit, and users will not feel constrained when it comes to creativity. Beginners can choose the landing page services with free programs given that Instapage is not exactly an affordable option.
But, if you decide on putting your cash on Instapage for your marketing needs, you won’t have to worry about consistency and efficacy even if other names in this listing edges out Instapage in certain areas. Instapage does an excellent job of guiding users through the simplest to the more advanced elements of online marketing.