If you’re looking towards online marketing, then you’ll need to use landing pages. That’s the reason making a great, engaging, and beautiful landing page is essential. One of the most well-known tools for creating one is Instapage. In this review, we’ll have a look at Instapage’s competition to see how it performs compared to them.
But first, what makes a great landing page tool? First, it should be able to create quick and easy output that looks like a million dollars. Additionally, it must be easy enough to use that website developing skills aren’t necessary. And lastly, it must have the proper features to help users recreate the landing page of their dreams.
If you would rather have a video to explain things, check this review video covering the features of Instapage by IM Nights on YouTube. I would strongly suggest though, that after watching, you review the comparisons we have made with similar tools to help you make the best possible decision.
Instapage vs Unbounce Instapage vs Leadpages
Unbounce is generally an exceptional choice for users that prioritize flexibility when creating landing pages. The Instapage builder offers loads of liberty already, but Unbounce takes it up a notch as it doesn’t have a grid system, unlike Instapage.
Although Unbounce is a little bit pricier, this added level of flexibility might be just what other users are looking for. Some of its amazing perks include pop-ups and sticky bars, which are terrific for generating leads. They also offer a great deal of customization choices.
As most people know, the template department isn’t Instapage’s strongest suit. Unbounce takes the cake in this respect. Better quality templates that are excellent at maximizing conversion rates is just something that Unbounce does better. Additionally, it has a native dynamic key word replacement feature for your marketing campaigns. Even at its cheapest plan, Unbounce already provides phone support which edges out Instapage slightly when it comes to customer service.
However, among Unbounce’s downsides is that the A/B testing feature starts only in the $120 per month deal. Its widgets are also not that great, as it even lacks a countdown timer, which is quite useful for landing pages. And, beginners may prefer the ease of a grid system for constructing landing pages.
Pop-up windows are similar to web page overlays.Arriving at the landing pages, after a timed delay, on click or scroll, and even when attempting to leave the page are some of the triggers that users can set for the pop-up windows. There are loads of pop-up templates as well, which makes it a considerable asset that Instapage doesn’t have.
Just like Instapage, Unbounce may also be used with Google Analytics in tandem with the native data analytics tools to obtain even more information from landing page connections. This will help out a lot with measuring visitor behavior and increasing conversion rates. Another handy thing is that Unbounce can be used to create a CSV file of your leads list. This is nice for a more in depth analysis of information.
In summary, Unbounce is best for entrepreneurs and electronic marketers who are looking for a service that has powerful and complete power tools. Unbounce even has features apart from landing page building capacities which are going to be great with advertising.
Instapage vs Leadpages
If you’re searching for a less expensive option, then Leadpages is a excellent choice. Users won’t need to think about how many landing pages that they need to produce. Leadpages also allow unlimited traffic and prospects even with its most inexpensive plan. Like Instapage, making landing pages with Leadpages is mostly just drag and drop. Instapage’s mobile compatibility is also given in Leadpages, so you won’t have to worry about that. Instapage and Leadpages stand alike in regards to integration with third-party software.
Users are promised with beautiful templates with a professional look This will make users’ lives easy, since they can just edit or perhaps straight-up utilize them to get their landing pages. Instapage takes the lesser prize than Leadpages when it comes to this regard.
This is because Leadpages have special, separate template segments for things like webinar marketing, upsells, showing launching sales, checkout pages, social networking pages like Facebook, as well as a 404 page — that will make unexpected errors less embarrassing.
Beginners and even those with more experience will appreciate Leadpages more over Instapage because it actually has two landing page editors. The first one only has the basic customization choices that beginners will probably need, while the other has the full, advanced capabilities. The advanced editor has a complete drag and drop support of each element on the landing page. Moving, deleting, and adding components on the landing page are some of the options given to users.
Another one of Leadpages’ best features is the ability to produce pop-up windows designed to capture people’s attention. Not being limited to just the ones you created with Leadpages, these windows can be used on any of your pages. Clicking on an area of the page, hovering a cursor, and when the user is leaving the page are some of the triggers that they can react to, exactly like Unbounce overlays. Instapage vs Leadpages
Leadpages has plenty of free templates already available for use, but they have an evolving and growing ecosystem of paid templates within their marketplace. These paid templates look absolutely gorgeous and are indeed worth the additional cash.
Instapage vs Clickfunnels
ClickFunnels is slightly different than the other services mentioned previously. ClickFunnels projects are basically sites with marketing flows built into them. This is already more complex than Instapage. While Instapage, Unbounce, and Leadpages mostly revolve around creating and assessing landing pages, ClickFunnels allow users to build different sites and use them as different marketing funnels. Making pages for capturing leads, creating forms, implementing email campaigns, and many others can be done with ClickFunnels.
To make it simpler, ClickFunnels will help users create a collection of landing pages designed for people to go through to achieve a particular goal. The first few landing pages may be for opt-in pages, asking for contact information, registering an account, and such. While the latter can serve as email autoresponders, sales pages, and even ordering forms if your business needs it.
Although ClickFunnels may be used for many complex projects, users aren’t left to stumble in the dark with all the tools available for them. ClickFunnels really suggest what pages should be inserted next to make the series more effective. The editing tools of Instapage and ClickFunnels are set apart by this significant difference.
Because ClickFunnels has far more functionalities than Instapage, it makes sense for its template offerings to be more diverse and distinctive to cater to a lot of needs. The great thing is that these templates allow for a wide range of customization too. Users can edit taglines, videos, and other media to pages. Headers, footers, as well as testimonial sections may also be inserted when the situation calls for it.
ClickFunnels also includes a native email service included in its package. This allows for easy and quick emails and an autoresponder that will look after common email situations. This can also be used to bring a personal touch to emails, that has been shown to increase conversion rates. Due to this built-in email support, this means that email stats may be used for data analytics. Instapage vs Leadpages
Instapage vs Hubspot
Instapage plans get more expensive as the number of users and visits increases. As a result of this, HubSpot is another cheaper option for your landing page needs. In fact, it includes a base program that’s entirely free of charge, unlike Instapage, which only offers a free trial which only lasts one week. The more premium paid plans will include features like A/B testing, multivariable testing, and other analytics tools. You can check this video out by Instapage to see some A/B testing tips.
The thing that makes HubSpot unique is that it handles visitor interaction creatively. Rather than just forms, that’s the case for Instapage, landing pages done with HubSpot may incorporate chat boxes. These chat boxes can even be set to be handled by a bot, making it effortless for users to effectively assist page visitors. Reaching out to potential clients is easier because Hubspot already takes care of that step.
Page visitors can even reserve meetings with just a couple of clicks. Hubspot’s landing pages can be made to have meeting modules.
Potential clients can use these to quickly get in contact with members of your team. The meetings can be performed through Google and Office applications, which is very helpful during the new normal.
Instapage vs MailChimp
MailChimp is probably the most popular thing on this list. Since the earliest days of internet marketing, people were already using this marketing tool. Though known mostly for its email marketing solutions, MailChimp also allows for the creation of landing pages.
An immediate advantage over Instapage is that, again, it actually provides a free plan. Although not the most packed with features and templates, its offering is decent enough for something free. The free templates and the level of customization can be used effectively if you know what you’re doing.
In actuality, the free plan already comes with neat evaluation tools–stuff like basic statistics reporting, A/B testing, and even grouping landing pages. As anticipated, the free program has a number of MailChimp’s best features, such as email campaign tools and other marketing automation services.
Conclusion Instapage vs Leadpages
Instapage has definitely earned its place among the most used landing page builders. It packs an enormous amount of performance in its toolkit, and users won’t feel constrained when it comes to imagination. Beginners can choose the landing page services with free plans given that Instapage is not exactly a cheap option.
But, if you decide on putting your money on Instapage for your advertising needs, you won’t have to worry about consistency and efficacy even if other titles in this listing edges out Instapage in some areas. Guiding users through the most basic to the more advanced elements of online marketing is a job that Instapage does superbly.