If you’re looking towards internet marketing, then you’ll need to use landing pages. That’s the reason making a fantastic, engaging, and gorgeous landing page is vital. Among the most well-known tools for creating one is Instapage. In this review, we will have a look at Instapage’s competition to see how it performs compared to them.
But first, what makes a great landing page tool? First, it should be able to create quick and easy output that looks like a million bucks. Also, it must be simple enough to use that website developing skills are not necessary. And lastly, it must have the right features to assist users recreate the landing page of their dreams.
If you prefer a video to explain things, check this feature review and demo video by IM Nights on YouTube. I would strongly suggest however, that after watching, you read the comparisons we’ve made with other tools to help you make the best possible decision.
Instapage vs Unbounce Instapage vs Leadpages vs Unbounce
When a user wants to prioritize flexibility when making landing pages, Unbounce is generally an exceptional choice. The Instapage builder offers plenty of freedom already, but Unbounce takes it up a notch as it does not have a grid system, unlike Instapage.
The extra level of flexibility might be just what other users are looking for, so Unbounce’s higher price makes sense. Some of its amazing perks include pop-ups and sticky bars, which are terrific for generating leads. They also offer lots of customization choices.
As most people know, the template department isn’t Instapage’s strongest suit. Unbounce takes the cake in this regard. Better quality templates that are great at maximizing conversion rates is just something that Unbounce does better. It also has a native dynamic keyword replacement feature for your marketing campaigns. Even at its lowest plan, Unbounce already provides phone support which edges out Instapage slightly when it comes to customer support.
The A/B testing feature starting only at the $120 per month deal is one of Unbounce’s downsides. Its widgets are also not that good, as it even lacks a countdown timer, which is quite helpful for landing pages. And, beginners may prefer the ease of a grid system for constructing landing pages.
similar to web page overlays are pop-up windows.They can be set to appear once a user arrives at the landing pages, after a timed delay, on scroll or click, and even when they attempt to leave the page. There are plenty of pop-up templates as well, making it a considerable asset that Instapage doesn’t have.
Just like Instapage, Unbounce can also be used with Google Analytics in conjunction with the native data analytics tools to obtain even more information from landing page interactions. This will help out a lot with quantifying visitor behaviour and increasing conversion rates. Another handy thing is that Unbounce may be used to create a CSV file of your leads list. This is nice to get a more in depth analysis of data.
In summary, Unbounce is best for entrepreneurs and digital marketers that are searching for a service that has powerful and complete power tools. Aside from landing page building capacities, Unbounce has attributes which are going to be great with marketing.
Instapage vs Leadpages
If you are searching for a cheaper option, then Leadpages is a great choice. Users won’t have to think about how many landing pages that they have to produce. Leadpages also allow unlimited traffic and prospects even with its most inexpensive plan. Like Instapage, making landing pages with Leadpages is mostly just drag and drop. Additionally, it gives the worry-free mobile compatibility which you may expect from Instapages. Instapage and Leadpages stand equally when it comes to integration with third-party software.
Leadpages provides beautiful templates with a professional appearance. This will make users’ lives easy, as they can simply edit or perhaps straight-up use them for their landing pages. In this aspect, Leadpages does a better job than Instapage.
This is because Leadpages have special, separate template sections for stuff like webinar promotion, upsells, showing launching earnings, checkout pages, social media pages like Facebook, as well as a 404 page — that will make unexpected errors less embarrassing.
Beginners and even those with more experience will appreciate Leadpages more over Instapage because it actually has two landing page editors. The first one only has the simple customization options that beginners will probably need, while another has the full, advanced features. The advanced editor has a complete drag and drop support of each element on the landing page. Including the option to move, delete, and insert elements on the landing page.
Another one of Leadpages’ best features is the ability to make pop-up windows designed to capture people’s attention. Not being limited to just the ones you made with Leadpages, these windows may be used on any of your webpages. Exactly like Unbounce overlays, they can be set to react to a variety of triggers such as clicking on an area of the page, cursor hovers, and once the user leaves the page. Instapage vs Leadpages vs Unbounce
Leadpages has lots of free templates already available for use, but they have an evolving and growing ecosystem of paid templates in their market. These paid templates look absolutely gorgeous and are indeed worth the additional cash.
Instapage vs Clickfunnels
When compared with the other services mentioned previously, ClickFunnels works a little bit differently. ClickFunnels projects are essentially websites with advertising flows built into them. This is already more complicated than Instapage. While Instapage, Unbounce, and Leadpages mostly revolve around making and assessing landing pages, ClickFunnels allow users to construct unique sites and use them as different marketing funnels. Making pages for capturing leads, creating forms, implementing email campaigns, and lots of others can be done with ClickFunnels.
To make it simpler, ClickFunnels will help users create a series of landing pages created for visitors to go through to achieve a particular goal. The first few landing pages may be for opt-in pages, asking for contact information, registering an account, and such. Functioning as email autoresponders, sales pages, and even ordering forms can the latter if your company needs those services.
Although ClickFunnels may be used for many complex projects, users aren’t left to stumble in the dark with all of the tools out there for them. ClickFunnels actually suggest what pages should be inserted next to make the series more effective. This is the most significant difference between the editing tools of Instapage and ClickFunnels.
Because ClickFunnels has far more functionalities than Instapage, it is reasonable for its template offerings to be more varied and distinctive to cater to many needs. The great thing is that these templates allow for a wide array of customization too. Editing taglines, videos, and other media can be done by users. Headers, footers, as well as testimonial sections may also be added when the situation requires it.
ClickFunnels also has a native email service included in its own package. This allows for simple and fast emails and an autoresponder that will take care of common email situations. Conversion rates have been shown to increase because of personal touch to emails, which is something that ClickFunnels can do for users. Due to this built-in email support, this means that email stats can be used for data analytics. Instapage vs Leadpages vs Unbounce
Instapage vs Hubspot
Instapage plans get more expensive as the number of visits and users increases. Being a more affordable choice for your landing page needs is one of HubSpot’s strengths. In actuality, it has a base plan that’s entirely free of charge, unlike Instapage, which merely offers a free trial which only lasts one week. The more premium paid plans will include features like A/B testing, multivariable testing, and other analytics tools. You can check this video out by Instapage to see some A/B testing tips.
managing visitor interaction more creatively is something which makes HubSpot unique. Rather than just forms, which is the case for Instapage, landing pages done with HubSpot can incorporate chat boxes. These chat boxes may even be set to be dealt with by a bot, which makes it effortless for users to effectively assist page visitors. This is one less step to reach out to potential clients.
Page visitors can even reserve meetings with just a few clicks. Hubspot’s landing pages can be made to have meeting modules.
Prospective clients can use these to quickly get in touch with members of your team. The meetings can be performed through Google and Office applications, which is very helpful during the new normal.
Instapage vs MailChimp
MailChimp is most likely the most popular thing on this listing. Since the earliest days of online marketing, people were already using this marketing tool. Though known mostly for its email marketing services, MailChimp also allows for the creation of landing pages.
An immediate advantage over Instapage is that, again, it actually offers a free plan. Although not the most packed with features and templates, its offering is adequate enough for something free. The free templates and the degree of customization can be used effectively if you understand what you’re doing.
In actuality, the free plan already comes with neat analysis tools–stuff like basic data reporting, A/B testing, and even grouping landing pages. As anticipated, the free plan has a number of MailChimp’s best features, such as email campaign tools and other marketing automation solutions.
Conclusion Instapage vs Leadpages vs Unbounce
Instapage has undoubtedly earned its place as one of the most used landing page builders. It packs a tremendous amount of functionality in its toolkit, and users won’t feel constrained when it comes to imagination. But, given that it’s not exactly a cheap option, beginners can opt for the landing page services with free programs.
But, if you decide on putting your cash on Instapage for your advertising needs, you won’t need to be worried about consistency and effectiveness even if other titles in this list edges out Instapage in certain areas. Guiding users through the simplest to the more advanced aspects of online marketing is a job that Instapage does superbly.