If you’re looking towards internet marketing, then you’ll need to use landing pages. That’s the reason making a great, engaging, and gorgeous landing page is essential. One of the most famous tools for creating one is Instapage. In this review, we will have a look at Instapage’s competition to see how it performs compared to them.
When choosing a landing page tool, what exactly should you look out for? First, it should be able to create quick and easy output that looks like a million bucks. Also, it must be easy enough to use that site developing skills are not necessary. And last, it must have the proper features to help users recreate the landing page of their dreams.
If you prefer a video to explain stuff, check this feature review and demo video by IM Nights on YouTube. I would strongly suggest however, that after watching, you review the comparisons we have made with similar tools to help you make the best decision.
Instapage vs Unbounce Instapage vs Leadpages vs Mailchimp
Unbounce is generally an excellent choice for users that prioritize flexibility when creating landing pages. The Instapage builder offers loads of liberty already, but Unbounce takes it up a notch because it does not have a grid system, unlike Instapage.
The extra level of flexibility might be exactly what other users are searching for, so Unbounce’s higher price makes sense. Some of its awesome perks include pop-ups and sticky bars, which are great for generating leads. They also offer lots of customization options.
As most folks know, the template department is not Instapage’s strongest suit. Unbounce takes the cake in this regard. Better quality templates that are excellent at optimizing conversion rates is just something that Unbounce does better. It also has a native dynamic keyword replacement feature for your advertising campaigns. When it comes to customer support, it also edges out Instapage slightly due to phone support even at its lowest plan.
However, among Unbounce’s downsides is that the A/B testing feature begins only in the $120 per month deal. Its widgets are also not that great, as it even lacks a countdown timer, which is very helpful for landing pages. And, beginners may prefer the ease of a grid system for building landing pages.
Pop-up windows are similar to web page overlays.Arriving at the landing pages, following a timed delay, on click or scroll, and even when trying to leave the page are some of the triggers that users can set for the pop-up windows. There are plenty of pop-up templates also, making it a considerable asset that Instapage doesn’t have.
Just like Instapage, Unbounce may also be used with Google Analytics in conjunction with the native data analytics tools to gain even more information from landing page connections. This will help out a lot with quantifying visitor behaviour and increasing conversion rates. Another useful thing is that Unbounce may be used to generate a CSV file of your leads list. This is nice to get a more in depth analysis of information.
In summary, Unbounce is ideal for entrepreneurs and electronic marketers that are searching for a service which has strong and complete power tools. Unbounce even has attributes aside from landing page construction capacities that will be great with marketing.
Instapage vs Leadpages
Leadpages is a excellent choice of people who are searching for a cheaper option. Users won’t have to think about how many landing pages that they have to produce. Leadpages also allow unlimited traffic and prospects even with its most inexpensive plan. Like Instapage, making landing pages with Leadpages is mostly just drag and drop. Instapage’s mobile compatibility is also given in Leadpages, so you won’t have to worry about that. Instapage and Leadpages stand equally in regards to integration with third-party applications.
Leadpages provides beautiful templates with a professional appearance. This will make users’ lives easy, since they can just edit or even straight-up utilize them to get their landing pages. Instapage takes the lesser prize than Leadpages when it comes to this regard.
This is because Leadpages have special, separate template sections for stuff like webinar marketing, upsells, showing launching sales, checkout pages, social media pages such as Facebook, as well as a 404 page — which will make unexpected errors less embarrassing.
Beginners and even those with more experience will appreciate Leadpages more over Instapage because it actually has two landing page editors. The first one just has the basic customization choices that beginners will probably need, while the other has the complete, advanced capabilities. The advanced editor has a complete drag and drop support of every element on the landing page. Moving, deleting, and inserting elements on the landing page are some of the options given to users.
Another one of Leadpages’ best features is the ability to produce pop-up windows designed to get people’s attention. What is even better is that these windows can be used on any of your pages, and not only the ones you made with Leadpages. Exactly like Unbounce overlays, they may be set to respond to a variety of triggers such as clicking on an area of the page, cursor hovers, and when the user leaves the page. Instapage vs Leadpages vs Mailchimp
Leadpages has lots of free templates already available for use, but they have an evolving and growing ecosystem of paid templates in their marketplace. Definitely worth the additional cash, these paid templates look absolutely gorgeous.
Instapage vs Clickfunnels
When compared with the other services mentioned earlier, ClickFunnels works slightly differently. ClickFunnels projects are basically sites with advertising flows built into them. This is already more complicated than Instapage. While Instapage, Unbounce, and Leadpages mostly revolve around making and assessing landing pages, ClickFunnels allow users to build unique sites and use them as distinct marketing funnels. Making pages for capturing leads, creating forms, implementing email campaigns, and many others can be done with ClickFunnels.
To make it easier, ClickFunnels will help users make a collection of landing pages created for visitors to go through to achieve a particular goal. The first few landing pages may be for opt-in pages, asking for contact information, registering an account, and such. While the latter can serve as email autoresponders, sales pages, and even ordering forms if your business needs it.
Although ClickFunnels may be used for many advanced projects, users aren’t left to stumble in the dark with all of the tools available for them. ClickFunnels really suggest what pages should be inserted next to make the series more effective. This is the most significant difference between the editing tools of Instapage and ClickFunnels.
Because ClickFunnels has a lot more functionalities than Instapage, it makes sense for its template offerings to be more diverse and unique to cater to many needs. The excellent thing is that these templates allow for a wide range of customization too. Users can edit taglines, videos, and other media to pages. Headers, footers, and even testimonial sections can also be added when the situation requires it.
ClickFunnels also includes a native email service included in its own package. This allows for simple and fast emails and an autoresponder that will take care of common email situations. This can also be used to add a personal touch to emails, which has been shown to increase conversion rates. Due to this built-in email service, this means that email stats may be used for data analytics. Instapage vs Leadpages vs Mailchimp
Instapage vs Hubspot
Instapage plans get more expensive as the number of visits and users increases. As a result of this, HubSpot is another cheaper choice for your landing page needs. In actuality, it includes a base program that is entirely free of charge, unlike Instapage, which merely offers a free trial which only lasts one week. The more premium paid plans will include features like A/B testing, multivariable testing, and other analytics tools. You can check this video out by Instapage to see some A/B testing tips.
Handling visitor interaction more creatively is something that makes HubSpot unique. Instead of just forms, that’s the case for Instapage, landing pages done with HubSpot may incorporate chat boxes. These chat boxes may even be set to be handled by a bot, making it easy for users to efficiently assist page visitors. Reaching out to prospective clients is easier because Hubspot already takes care of that step.
Page visitors can even book meetings with just a few clicks. Hubspot’s landing pages can be designed to possess meeting modules.
Potential clients can use these to quickly get in touch with members of your staff. because of the new normal, this feature is quite helpful because the meetings can be done through Google and Office applications.
Instapage vs MailChimp
MailChimp is probably the most popular thing on this list. This marketing tool has been used since the earliest days of online marketing. Though known mostly for its email marketing solutions, MailChimp also allows for the creation of landing pages.
Again, actually providing a free plan is already an immediate advantage over Instapage. Though not the most packed with templates and features, its offering is decent enough for something free. The free templates and the degree of customization can be used effectively if you know what you’re doing.
Neat evaluation tools–stuff like basic data reporting, A/B testing, and even grouping landing pages are already provided in the free plan. As anticipated, the free program has a number of MailChimp’s best features, such as email campaign tools and other marketing automation services.
Conclusion Instapage vs Leadpages vs Mailchimp
Instapage has undoubtedly earned its place as one of the most used landing page builders. It packs an enormous amount of functionality in its toolkit, and users won’t feel constrained when it comes to creativity. But, given that it is not exactly an affordable option, beginners can opt for the landing page services with free plans.
But, if you decide on putting your cash on Instapage for your marketing needs, you won’t need to be worried about consistency and efficacy even if other names in this list edges out Instapage in certain areas. Guiding users through the most basic to the more advanced aspects of online marketing is a job that Instapage does excellently.