If you’re looking towards internet marketing, then you’ll need to use landing pages. That’s the reason making a fantastic, engaging, and gorgeous landing page is essential. One of the most well-known tools for making one is Instapage. In this review, we’ll take a look at Instapage’s competition to find out how it performs compared to them.
When choosing a landing page tool, what exactly should you look out for? First, it ought to be able to produce quick and easy output that looks like a million bucks. Also, it must be easy enough to use that site developing skills are not necessary. And lastly, it must have the proper features to help users recreate the landing page of their dreams.
If you would rather have a video to explain stuff, check this review video covering the features of Instapage by IM Nights on YouTube. I would strongly suggest though, that after the video, you review the comparisons we have made with other tools to help you make the best decision.
Instapage vs Unbounce Instapage vs Lander
Unbounce is generally an exceptional choice for users that prioritize flexibility when creating landing pages. The Instapage builder offers loads of liberty already, but Unbounce takes it up a notch because it does not have a grid system, unlike Instapage.
Although Unbounce is a little bit pricier, this extra level of flexibility may be just what other users are looking for. Some of its amazing perks include pop-ups and sticky bars, which are terrific for generating leads. They also offer a great deal of customization options.
As most folks know, the template section isn’t Instapage’s strongest suit. Unbounce takes the cake in this regard. It offers better quality templates that are great at optimizing conversion rates. It also has a native dynamic keyword replacement feature for your advertising campaigns. When it comes to customer support, it also edges out Instapage slightly because of phone support even at its lowest plan.
However, among Unbounce’s downsides is that the A/B testing tool starts only in the $120 per month plan. Its widgets are also not that good, as it even lacks a countdown timer, which is very helpful for landing pages. And, beginners may prefer the ease of a grid system for building landing pages.
Pop-up windows are similar to web page overlays.Arriving at the landing pages, following a timed delay, on click or scroll, and even when trying to leave the page are some of the triggers that users can set for the pop-up windows. There are loads of pop-up templates also, which makes it a considerable asset that Instapage doesn’t have.
Just like Instapage, Unbounce may also be used with Google Analytics in tandem with the native data analytics tools to obtain even more information from landing page interactions. This will help out a lot with measuring visitor behavior and increasing conversion rates. Another handy thing is that Unbounce can be used to create a CSV file of your leads list. This is nice for a more in depth analysis of data.
In summary, Unbounce is best for entrepreneurs and electronic marketers who are looking for a service that has strong and complete power tools. Unbounce even has attributes apart from landing page building capacities that are going to be great with marketing.
Instapage vs Leadpages
Leadpages is a great choice of people who are searching for a cheaper option. Users won’t have to worry about the number of landing pages that they need to produce. Leadpages also allow unlimited traffic and leads even with its most affordable plan. Like Instapage, making landing pages with Leadpages is largely just drag and drop. It also offers the worry-free mobile compatibility that you can expect from Instapages. Instapage and Leadpages stand equally when it comes to integration with third-party applications.
Leadpages provides beautiful templates with a professional look. This will make users’ lives easy, since they can just edit or even straight-up use them for their landing pages. In this regard, Leadpages does a much better job than Instapage.
This is because Leadpages have special, separate template sections for stuff like webinar marketing, upsells, showing launch sales, checkout pages, social networking pages such as Facebook, and even a 404 page — that will make unexpected errors less embarrassing.
The thing which makes Leadpages shine brighter than Instapage is that it actually has two landing page editors for 2 groups of users: beginners and those with more experience. The first one only has the basic customization options that beginners will probably need, while another has the complete, advanced features. The advanced editor has a complete drag and drop support of every element on the landing page. Moving, deleting, and adding components on the landing page are some of the options given to users.
Another one of Leadpages’ best features is the ability to produce pop-up windows designed to capture people’s attention. What is even better is that these windows can be used on any of your webpages, and not only the ones you made with Leadpages. Clicking on an area of the page, hovering a cursor, and once the user is leaving the page are some of the triggers that they can react to, just like Unbounce overlays. Instapage vs Lander
Leadpages has lots of free templates already available for use, but they have an evolving and growing ecosystem of paid templates in their market. These paid templates look absolutely gorgeous and are indeed worth the additional cash.
Instapage vs Clickfunnels
ClickFunnels is a little bit different compared to the other services mentioned earlier. ClickFunnels projects are essentially websites with advertising flows built into them. This is already more complex than Instapage. While Instapage, Unbounce, and Leadpages mostly revolve around making and assessing landing pages, ClickFunnels make it possible for users to build unique sites and use them as different marketing funnels. As an example, users can make pages for capturing leads, creating forms, implementing email campaigns, and lots of others.
To make it simpler, ClickFunnels will help users create a series of landing pages designed for people to go through to achieve a specific goal. The first few landing pages can be for opt-in pages, asking for contact information, registering an account, and such. While the latter can serve as email autoresponders, sales pages, as well as ordering forms if your business needs it.
Although ClickFunnels may be used for many advanced projects, users aren’t left to stumble in the dark with all the tools available for them. ClickFunnels actually suggest what pages should be inserted next to make the series more effective. This is the most significant difference between the editing tools of Instapage and ClickFunnels.
Because ClickFunnels has far more functionalities than Instapage, it is reasonable for its template offerings to be more diverse and distinctive to cater to many needs. The excellent thing is that these templates allow for a wide range of customization too. Editing taglines, videos, and other media can be done by users. Headers, footers, as well as testimonial sections may also be added when the situation calls for it.
Also included in its own package, ClickFunnels provides a native email service. This allows for easy and fast emails and an autoresponder that will look after common email situations. This can also be used to bring a personal touch to emails, that has been shown to increase conversion rates. Due to this built-in email service, this means that email stats may be used for data analytics. Instapage vs Lander
Instapage vs Hubspot
Instapage plans get more expensive as the amount of visits and users increases. As a result of this, HubSpot is another more affordable option for your landing page needs. In fact, it includes a base plan that is entirely free of charge, unlike Instapage, which only provides a free trial that only lasts one week. The more premium paid plans will include features like A/B testing, multivariable testing, and other analytics tools. You can check this video out by Instapage to see some A/B testing tips.
The thing which makes HubSpot unique is that it manages visitor interaction creatively. Instead of just forms, which is the case for Instapage, landing pages done with HubSpot can incorporate chat boxes. These chat boxes may even be set to be handled by a bot, making it effortless for users to effectively assist page visitors. This is one less step to reach out to prospective clients.
Page visitors can even reserve meetings with just a couple of clicks. Hubspot’s landing pages can be designed to possess meeting modules.
Potential clients can use these to quickly get in contact with members of your team. During the new normal, this feature is quite helpful because the meetings could be performed through Google and Office applications.
Instapage vs MailChimp
MailChimp is probably the most popular thing on this list. Since the earliest days of internet marketing, people were already using this marketing tool. Although known mostly for its email marketing solutions, MailChimp also allows for the creation of landing pages.
An immediate advantage over Instapage is that, again, it really provides a free plan. Although not the most packed with templates and features, its offering is decent enough for something free. The free templates and the level of customization can be used effectively in case you know what you are doing.
In fact, the free plan already includes neat analysis tools–stuff like basic statistics reporting, A/B testing, and even grouping landing pages. As anticipated, the free program has some of MailChimp’s best features, such as email campaign tools and other marketing automation services.
Conclusion Instapage vs Lander
Instapage has definitely earned its place among the most used landing page builders. Users will not be feeling constrained when it comes to imagination plus an enormous amount of functionality in its toolkit makes it great. Beginners can opt for the landing page services with free plans given that Instapage is not exactly a cheap option.
But, if you decide on putting your money on Instapage for your advertising needs, you won’t have to worry about consistency and efficacy even if other titles in this listing edges out Instapage in certain areas. Instapage does an excellent job of guiding users through the most basic to the more advanced aspects of online marketing.