Landing pages are a huge deal when it comes to online marketing. That is why making a fantastic, engaging, and beautiful landing page is vital. One of the most famous tools for making one is Instapage. In this review, we will have a look at Instapage’s rivals to find out how it performs compared to them.
When choosing a landing page tool, what exactly should you look out for? First, it should be able to produce quick and effortless output that looks like a million dollars. Additionally, it has to be easy enough to use that site developing skills are not necessary. And last, it must have the proper features to help users recreate the landing page of their dreams.
If you prefer a video to explain things, check this feature review and demo video by IM Nights on YouTube. I would strongly suggest though, that after the video, you read the comparisons we have made with other tools to help you make the best decision.
Instapage vs Unbounce Instapage vs Clickfunnels
Unbounce is generally an excellent choice for users that prioritize flexibility when creating landing pages. The Instapage builder offers plenty of freedom already, but Unbounce takes it up a notch as it does not have a grid system, unlike Instapage.
Although Unbounce is a little bit pricier, this extra level of flexibility may be just what other users are searching for. Some of its awesome perks include pop-ups and sticky bars, which are terrific for generating leads. They also offer lots of customization choices.
As most folks know, the template department is not Instapage’s strongest suit. Unbounce takes the cake in this regard. Better quality templates that are great at maximizing conversion rates is just something that Unbounce does better. Additionally, it has a native dynamic keyword replacement feature for your advertising campaigns. Even at its lowest plan, Unbounce already provides telephone support which edges out Instapage slightly when it comes to customer support.
The A/B testing feature starting only at the $120 per month plan is one of Unbounce’s drawbacks. Its widgets are also not that good, as it even lacks a countdown timer, which is quite useful for landing pages. And, beginners may prefer the ease of a grid system for building landing pages.
similar to web page overlays are pop-up windows.They can be set to appear once a user arrives at the landing pages, following a timed delay, on click or scroll, and even when they try to leave the page. There are loads of pop-up templates as well, which makes it a considerable asset that Instapage doesn’t have.
Just like Instapage, Unbounce may also be used with Google Analytics in tandem with the native data analytics tools to gain even more information from landing page interactions. This will help out a lot with quantifying visitor behaviour and increasing conversion rates. Another handy thing is that Unbounce may be used to generate a CSV file of your leads list. A deeper analysis of information can be done because of this, so it’s nice.
In summary, Unbounce is best for entrepreneurs and digital marketers who are searching for a service that has powerful and complete power tools. Unbounce even has attributes apart from landing page construction capacities which will be great with advertising.
Instapage vs Leadpages
Leadpages is a great choice of people who are looking for a less expensive option. Users won’t need to think about how many landing pages that they need to produce. Leadpages also allow unlimited traffic and leads even with its most inexpensive plan. Like Instapage, making landing pages with Leadpages is mostly just drag and drop. It also gives the worry-free mobile compatibility that you can expect from Instapages. Instapage and Leadpages stand equally when it comes to integration with third-party software.
Leadpages provides beautiful templates with a professional look. This will make users’ lives easy, as they can simply edit or even straight-up use them for their landing pages. Instapage takes the lesser prize than Leadpages when it comes to this regard.
This is because Leadpages have special, separate template segments for stuff like webinar promotion, upsells, showing launching sales, checkout pages, social networking pages such as Facebook, as well as a 404 page — that will make unexpected errors less embarrassing.
The thing that makes Leadpages shine brighter than Instapage is that it actually has two landing page editors for two groups of consumers: beginners and those with more experience. The first one just has the basic customization choices that beginners will most likely need, while another has the full, advanced capabilities. The advanced editor has a complete drag and drop support of each element on the landing page. Moving, deleting, and inserting elements on the landing page are some of the options given to users.
Another one of Leadpages’ best features is the ability to make pop-up windows designed to get people’s attention. Not being limited to just the ones you created with Leadpages, these windows can be used on any of your pages. Clicking on an area of the page, hovering a cursor, and once the user is leaving the page are some of the triggers that they can respond to, just like Unbounce overlays. Instapage vs Clickfunnels
Leadpages has plenty of free templates already available for use, but they have an evolving and growing ecosystem of paid templates within their market. These paid templates look absolutely gorgeous and are indeed worth the additional cash.
Instapage vs Clickfunnels
ClickFunnels is a little bit different compared to the other services mentioned previously. ClickFunnels projects are essentially sites with marketing flows built into them. This is already more complex than Instapage. While Instapage, Unbounce, and Leadpages mostly revolve around making and analyzing landing pages, ClickFunnels allow users to construct unique sites and use them as distinct marketing funnels. For instance, users may make pages for capturing leads, creating forms, implementing email campaigns, and many others.
To make it easier, ClickFunnels will help users make a series of landing pages created for visitors to go through to achieve a specific goal. The first few landing pages can be for opt-in pages, asking for contact information, registering an account, and such. While the latter can function as email autoresponders, sales pages, as well as ordering forms if your business needs it.
Although ClickFunnels may be used for many complex projects, users aren’t left to stumble in the dark with all of the tools available for them. ClickFunnels really suggest what pages should be inserted next to make the series more effective. This is the most noticeable difference between the editing tools of Instapage and ClickFunnels.
Because ClickFunnels has far more functionalities than Instapage, it makes sense for its template offerings to be more varied and distinctive to cater to many needs. The great thing is that these templates allow for a wide range of customization too. Users can edit taglines, videos, and other media to pages. Headers, footers, as well as testimonial sections may also be added when the situation requires it.
ClickFunnels also includes a native email service included in its package. This allows for easy and fast emails and an autoresponder that will look after common email situations. Conversion rates have been shown to increase because of personal touch to emails, which is something that ClickFunnels can do for users. Due to this built-in email support, this means that email stats can be used for data analytics. Instapage vs Clickfunnels
Instapage vs Hubspot
Instapage plans get more expensive as the amount of visits and users increases. As a result of this, HubSpot is another more affordable option for your landing page needs. In fact, it has a base program that is entirely free of charge, unlike Instapage, which merely offers a free trial that only lasts one week. The more premium paid plans will include features like A/B testing, multivariable testing, and other analytics tools. You can check this video out by Instapage to see some A/B testing tips.
The thing that makes HubSpot unique is that it manages visitor interaction creatively. Rather than just forms, which is the case for Instapage, landing pages done with HubSpot can incorporate chat boxes. These chat boxes can even be set to be handled by a bot, making it easy for users to efficiently assist page visitors. Reaching out to prospective clients is easier because Hubspot already takes care of that step.
Page visitors can even book meetings with just a few clicks. Hubspot’s landing pages can be designed to possess meeting modules.
Prospective clients can use these to quickly get in touch with members of your team. The meetings can be performed through Google and Office applications, which is very helpful during the new normal.
Instapage vs MailChimp
MailChimp is most likely the most popular thing on this listing. Since the earliest days of online marketing, people were already using this marketing tool. Although known mostly for its email marketing services, MailChimp also allows for the creation of landing pages.
Again, actually providing a free plan is already an immediate advantage over Instapage. Although not the most packed with templates and features, its offering is decent enough for something free. The free templates and the level of customization can be used effectively if you know what you are doing.
In fact, the free plan already comes with neat evaluation tools–stuff like basic statistics reporting, A/B testing, and even grouping landing pages. As anticipated, the free plan has a number of MailChimp’s best features, such as email campaign tools and other marketing automation services.
Conclusion Instapage vs Clickfunnels
Instapage has undoubtedly earned its place among the most used landing page builders. It packs an enormous amount of functionality in its own toolkit, and users will not feel constrained when it comes to creativity. But, given that it is not exactly an affordable option, beginners can choose the landing page services with free plans.
But, if you decide on placing your cash on Instapage for your marketing needs, you won’t need to be worried about consistency and effectiveness even if other titles in this listing edges out Instapage in some areas. Guiding users through the simplest to the more advanced aspects of online marketing is a job that Instapage does excellently.