Landing pages are a huge deal when it comes to online marketing. That’s the reason making a great, engaging, and gorgeous landing page is vital. One of the most famous tools for creating one is Instapage. We’ll compare and take a look to find out how Instapage performs against its rivals in this review.
But first, what makes a great landing page tool? First, it should be able to create quick and effortless output that looks like a million bucks. Also, it must be simple enough to use that site developing skills aren’t necessary. And lastly, it must have the proper features to help users recreate the landing page of their dreams.
If you prefer a video to explain stuff, check this feature review and demo video by IM Nights on YouTube. I would strongly suggest however, that after watching, you read the comparisons we have made with similar tools to help you make the best possible decision.
Instapage vs Unbounce Instapage vs Activecampaign
Unbounce is generally an exceptional choice for users who prioritize flexibility when making landing pages. The Instapage builder offers loads of liberty already, but Unbounce takes it up a notch as it does not have a grid system, unlike Instapage.
Although Unbounce is a little bit pricier, this added level of flexibility may be exactly what other users are searching for. Some of its awesome perks include pop-ups and sticky bars, which are great for generating leads. They also offer lots of customization options.
As most folks know, the template department isn’t Instapage’s strongest suit. Unbounce takes the cake in this regard. Better quality templates that are excellent at optimizing conversion rates is just something that Unbounce does better. It also has a native dynamic key word replacement feature for your marketing campaigns. When it comes to customer service, additionally, it edges out Instapage slightly due to phone support even at its cheapest plan.
However, one of Unbounce’s drawbacks is that the A/B testing feature begins only in the $120 per month plan. Its widgets are also not that good, as it even lacks a countdown timer, which is quite useful for landing pages. And, beginners may prefer the ease of a grid system for constructing landing pages.
Pop-up windows are similar to web page overlays.Arriving at the landing pages, following a timed delay, on scroll or click, and even when trying to leave the page are some of the triggers that users can set for the pop-up windows. There are loads of pop-up templates also, making it a considerable asset that Instapage does not have.
Exactly like Instapage, Unbounce can also be used with Google Analytics in tandem with the native data analytics tools to gain even more information from landing page connections. This will help out a lot with measuring visitor behaviour and increasing conversion rates. Another handy thing is that Unbounce can be used to generate a CSV file of your leads list. This is nice to get a more in depth analysis of information.
In summary, Unbounce is ideal for entrepreneurs and digital marketers who are looking for a service which has strong and complete power tools. Aside from landing page building capacities, Unbounce has features that are going to be great with marketing.
Instapage vs Leadpages
If you’re looking for a cheaper option, then Leadpages is a great choice. Users won’t have to worry about how many landing pages that they have to produce. Leadpages also allow unlimited traffic and prospects even with its most inexpensive plan. Like Instapage, making landing pages with Leadpages is largely just drag and drop. It also offers the worry-free mobile compatibility which you can expect from Instapages. Instapage and Leadpages stand equally in regards to integration with third-party software.
Users are promised with beautiful templates that have a professional look This will make users’ lives easy, as they can just edit or even straight-up use them to get their landing pages. Instapage takes the lesser prize than Leadpages when it comes to this regard.
This is because Leadpages have special, separate template sections for things like webinar marketing, upsells, showing launch sales, checkout pages, social media pages like Facebook, as well as a 404 page — that will make unexpected errors less embarrassing.
The thing that makes Leadpages shine brighter than Instapage is that it really has two landing page editors for 2 groups of consumers: beginners and those with more experience. The first one just has the basic customization choices that beginners will probably need, while the other has the complete, advanced capabilities. The advanced editor has a complete drag and drop support of each element on the landing page. Including the option to move, delete, and insert components on the landing page.
Another one of Leadpages’ best features is the ability to make pop-up windows designed to get people’s attention. What’s even better is that these windows may be used on any of your pages, and not just the ones you created with Leadpages. Clicking on an area of the page, hovering a cursor, and once the user is leaving the page are some of the triggers that they can react to, exactly like Unbounce overlays. Instapage vs Activecampaign
Leadpages has plenty of free templates currently available for use, but they have an evolving and growing ecosystem of paid templates in their marketplace. These paid templates look absolutely gorgeous and are indeed worth the additional cash.
Instapage vs Clickfunnels
When compared with the other services mentioned previously, ClickFunnels works slightly differently. ClickFunnels projects are basically websites with advertising flows built into them. This is already more complex than Instapage. While Instapage, Unbounce, and Leadpages mostly revolve around creating and assessing landing pages, ClickFunnels make it possible for users to build unique sites and use them as distinct marketing funnels. Making pages for capturing leads, creating forms, implementing email campaigns, and many others can be done with ClickFunnels.
To make it simpler, ClickFunnels will help users make a collection of landing pages created for visitors to go through to reach a specific aim. The first few landing pages can be for opt-in pages, asking for contact information, registering an account, and such. While the latter can serve as email autoresponders, sales pages, as well as ordering forms if your business needs it.
Although ClickFunnels may be used for many advanced projects, users aren’t left to stumble in the dark with all the tools out there for them. ClickFunnels really suggest what pages should be inserted next to make the series more effective. This is the most significant difference between the editing tools of Instapage and ClickFunnels.
Because ClickFunnels has far more functionalities than Instapage, it makes sense for its template offerings to be more diverse and unique to cater to a lot of needs. The great thing is that these templates allow for a wide range of customization too. Editing taglines, videos, and other media can be done by users. Headers, footers, as well as testimonial sections can also be inserted when the situation calls for it.
ClickFunnels also includes a native email service included in its package. This allows for easy and fast emails and an autoresponder that will look after common email situations. Conversion rates have been shown to improve because of personal touch to emails, which is something that ClickFunnels can do for users. Due to this built-in email service, this means that email stats can be used for data analytics. Instapage vs Activecampaign
Instapage vs Hubspot
Instapage plans get more expensive as the number of users and visits increases. As a result of this, HubSpot is another more affordable option for your landing page needs. In fact, it has a base program that is entirely free of charge, unlike Instapage, which only provides a free trial which only lasts one week. The more premium paid plans will include features like A/B testing, multivariable testing, and other analytics tools. You can check this video out by Instapage to see some A/B testing tips.
Handling visitor interaction more creatively is something which makes HubSpot unique. Instead of just forms, that’s the case for Instapage, landing pages done with HubSpot can include chat boxes. These chat boxes may even be set to be dealt with by a bot, which makes it effortless for users to effectively assist page visitors. This is one less step to reach out to prospective clients.
Page visitors can even reserve meetings with just a few clicks. Hubspot’s landing pages can be made to possess meeting modules.
Prospective clients can use these to quickly get in contact with members of your staff. The meetings could be done through Google and Office applications, which is very helpful during the new normal.
Instapage vs MailChimp
MailChimp is most likely the most popular thing on this list. Since the earliest days of online marketing, people were already using this marketing tool. Although known mostly for its email marketing services, MailChimp also allows for the creation of landing pages.
Again, actually offering a free plan is already an immediate advantage over Instapage. Although not the most packed with templates and features, its offering is decent enough for something free. The free templates and the degree of customization can be used effectively in case you know what you’re doing.
In fact, the free plan already includes neat analysis tools–stuff like basic statistics reporting, A/B testing, and even grouping landing pages. As anticipated, the free program has a number of MailChimp’s best features, such as email campaign tools and other marketing automation solutions.
Conclusion Instapage vs Activecampaign
Instapage has undoubtedly earned its place as one of the most used landing page builders. Users will not be feeling constrained when it comes to imagination plus a tremendous amount of functionality in its own toolkit makes it great. Beginners can choose the landing page services with free plans given that Instapage is not exactly an affordable option.
But, if you decide on putting your money on Instapage for your advertising needs, you won’t need to worry about consistency and efficacy even if other titles in this list edges out Instapage in certain areas. Instapage does an excellent job of guiding users through the most basic to the more advanced aspects of online marketing.