The entire point of setting up a site is to engage with visitors. Engaging with your website’s visitors well lets you sell more products or increase your followers. Constructing great landing pages is a massive deal exactly of that. If you have an effective landing page, it is going to open up more opportunities for whatever you are putting on your site.
Back then, when creating landing pages required that you start from scratch by writing your own code, website owners had to pay a hefty amount of money. And often, the invoice won’t even include the actual design of the landing page. But now, as technology advanced and things got a little bit easier for regular people, making landing pages has become something that everyone can do. One of the services that lets users create, manage, and maintain landing pages is Instapage, and this review will help you decide if it’s the one for you.
Features: How Can Instapage Help You? Instapage Video Background
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after finalizing an Instapage account, users will be brought to the dashboard. Instapage’s dashboard doesn’t have the most striking visuals, but you can view the main things easily here. Links to every tool and feature you’ll need for your landing page will be in the main menu which can be found on the left side of the page.
Users will first find the most important features: AdMap, Landing Pages, Personalization, Experiments, and Analytics. On the bottom half are things like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads accounts with Instapage. Data from advertisements can be automatically imported and will reflect on your PostClick score if you have enabled syncing. To put it simply, the PostClick score allows users to compare the total number of ads that they have and the total number of personalized experiences. Instapage Video Background
Once calculated, the PostClick score can be readily seen on the Instapage. Managing domain access can be done by users through the dashboard. This means that they can easily give or take away access to domain names. But to do so, the”Domains” page should be allowed first in the settings menu. The main settings area also shows a log of modifications done to the whole account. Everything is logged automatically, including renaming or editing projects.
Adding freshly generated leads as well as new team members is also another capability that this page has. This is easily the most necessary page here, as this gives the Instapage Dashboard a switchboard functionality.
One thing that I like about the Instapage Dashboard is how secure it is, even if every setting can be toggled from it. You won’t have to worry about sketchy third-party providers, as syncing with them will automatically direct users to an authorization page. This is an fantastic way of handling security, instead of entering an account API key like other software would require.
The Drag-And-Drop Landing Page Editor
The actual Landing Page Editor is so simple to use because it’s mostly just drag and drop. Users can begin from scratch, or they can choose from the vast array of template options. The templates on Instapage are also fully customizable, so users can build just what they want from the templates. The freedom to easily create the landing page of your dreams is something that you can expect from Instapage.
Even, by comparison, making a landing page with Instapage remains outstandingly simple. Elements of each template can be moved around and edited as far as users want. This isn’t the case for some other services where elements can only be placed among fixed, predetermined spots.
Another thing which makes the editor great is the way that it balances creative freedom and being user-friendly. Professional software usually suffers from this, similar to how novice drivers would find it more challenging to drive a manual transmission vehicle. Instapage assists users when they move around page elements by displaying markers and grids. This makes lining up things easy.
Users can also find the distance between the element being transferred from other nearby elements. This is truly helpful for making certain that an element appears nicely positioned with respect to its environment. Upon dropping an element to a new place, a crispy snapping cartoon occurs.
Although you’re free to ignore this grid along with other indicators, it is wonderful to have some advice when organizing the page elements.
As you’re working in the page builder, you can preview your landing page at any given point in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, which means you won’t have to preview your design often. When it’s published, it should look precisely how it does in the editor.
Another great trick that Instapage has under its sleeves is your Instablocks feature. Instablocks lets users manage multiple landing pages that will save them so much time. A library of reusable groups of elements called “blocks” can basically be done in Instapage. Yes, it’s just like having modular landing pages.
Users may create a block for any purpose that they need, say something that’s intended for website visitors to leave comments and such. Once it is saved in the Instablocks library, it can be included in any landing page which the user is editing. It truly puts the instant in Instablocks.
What is even better is that there already are pre-installed blocks ready for use. They are all editable, so users can tailor them easily to match their requirements. The blocks saved in the library may also be edited. Having changes mirrored across all landing pages containing the edited block is possible. But, this feature requires an upgrade to the more expensive Instapage Enterprise plan. Instapage Video Background
Landing Page Widgets
So that visitors can interact with your landing pages, including widgets is vital. Instapage enables users set widgets in landing pages quickly. Just click on the widget’s icon on the sidebar menu and it’ll be ready to use.
Once this process is completed, it’s quite simple to be able to put it anywhere on your website Users may also choose to edit the appearance and functionality of any widget. The changes to functionality can range from changing targets to completely revamping the way the widget behaves.
Although the pre-installed widgets work well, other applications used for making landing pages edges out Instapage. Divi Builder, which is used to create WordPress pages, feature more complex widgets. But, Instapage widgets should be enough to cover the requirements. Here are some of them:
- HTML widgets
Adding readymade sliders, testimonials, pricing tables, and a lot more things to your pages can be done with more modern WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder.
Blending the text, image, and headlines widgets can be done to create your own pricing tables or testimonial panels with Instapage.
Being able to place in a premade widget on to your landing page is still quite the useful feature, if you think about it. There are some pre-built pricing tables and other elements in the page template to help save you time. However, adding them to your pages isn’t as straightforward as using ready-made widgets which you can drag and drop onto your own pages.
Luckily, the Instablock feature mentioned earlier does give you a way to create an element, such as a pricing table or call-to-action. You can then save it for reuse on any page when required.
Mobile-Friendly Page Designs
The device and display size should not be a problem for an effective landing page to look good. Fortunately, you won’t need to worry about compatibility if you use Instapage. When making a landing page, users can switch to cellular view to see how the page would look like on a smartphone.
You have the choice to pay for the Instapage Business plan for $199 per month, or $149 per month if paid annually. Opting to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion Instapage Video Background
Instapage is a fantastic recommendation for beginners and even those with quite a lot of experience. The interface is intuitive, easy to navigate, and neat. During your first few trials, the complete freedom in designing a landing page can intimidate beginners. Still, the program’s assistive user interface features will place you on track. Although other apps can do better with regard to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels in quick, sleek, and powerful landing pages. Finishing top-notch and professional-looking projects is a guarantee with this product.
Q: Is there a free plan?
A: There’s no free plan, but Instapage offers a free trial for a week.
Q: Can I use third party applications analytics programs with Instapage?
A: Yes. Instapage integrates readily with analytics programs, in addition to other blogging and marketing programs.
Q: Can Instapage landing pages be posted in WordPress?
A: Yes. In actuality, there’s a plugin specifically for WordPress to ease publishing better.
Q: How can Instapage manage customer support?
A: Instapage has a very responsive client center. They can be reached through live chat from Monday to Friday, 4 am and 3 pm PST.