The whole point of preparing a website is to engage with visitors. Engaging with your site’s visitors well lets you sell more products or increase your followers. This is exactly why building great landing pages is such a massive deal. If you have an effective landing page, it will open up more opportunities for whatever you are putting on your website.
Back then, when creating landing pages required that you start from scratch by writing your own code, website owners had to pay a hefty amount of money. And often, the bill won’t even include the real look of the landing page. But now, as technology advanced and things got a little bit easier for regular people, making landing pages has become something that everybody can do. In this review, we’ll look at Instapage, a service that lets users create, manage, and maintain your landing page.
Features: How Can Instapage Assist You? Instapage Segment
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after finalizing an Instapage account, users will be taken to the dashboard. Instapage’s dashboard does not have the most striking visuals, but you can see the main things easily here. The main menu, which can be seen on the left side of the page, contains links to every tool and feature you’ll need for your landing page.
Users will initially find the main features: AdMap, Landing Pages, Personalization, Experiments, and Analytics. On the bottom half are stuff like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads accounts with Instapage. If that’s the case, data from advertisements can be automatically imported and will reflect on your PostClick score. To put it simply, the PostClick score allows users to compare the entire number of ads that they have and the complete number of personalized experiences. Instapage Segment
Once calculated, the PostClick score is readily seen on the Instapage. The dashboard allows users to manage domain access. This means that they can easily give or take away access to domain names. But to do so, the”Domains” page ought to be allowed first in the settings menu. The main settings area also shows a log of modifications done to the entire account. Actions including renaming or editing projects will be logged automatically.
Adding freshly generated leads as well as new team members is also another capability that this page includes. This is easily the most essential page here, as this provides the Instapage Dashboard a switchboard functionality.
The security of everything, even if every setting can be accessed from it, is one thing that I like about the Instapage Dashboard, You won’t need to worry about sketchy third-party services, as syncing with them will automatically direct users to an authorization page. This is an excellent way of handling security, instead of entering an account API key like other applications would require.
The Drag-And-Drop Landing Page Editor
Because it’s mostly just drag and drop, the actual Landing Page Editor is really easy to use. Users can start from scratch, or they can choose from the huge array of template options. The templates on Instapage are also fully customizable, so users can build just what they want in the templates. I can confidently state that Instapage provides users the freedom to easily create the landing page of their dreams.
Even, by comparison, making a landing page using Instapage remains outstandingly simple. Moving around editing elements of each template can be done by users as much as they need. This isn’t the case for several other services where elements can only be set among fixed, predetermined spots.
How the editor balances creative freedom and being user friendly is another thing that makes it great. Professional software usually suffers from this, much like how novice drivers would find it harder to drive a manual transmission vehicle. Instapage helps users when they move around page elements by displaying markers and grids. This makes lining up things easy.
Users may also see the distance between the element being transferred from other neighboring elements. This is really helpful for making sure that an element looks nicely positioned with respect to its environment. Upon dropping an element to a new place, a crispy snapping animation happens.
It’s nice to have some guidance when arranging the page elements with the grid but you can also opt to ignore it along with other indicators
As you’re working in the page builder, you can preview your landing page at any given stage in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, so you won’t have to preview your layout often. It should look exactly how it does in the editor once it is published.
Another great trick that Instapage has under its sleeves is your Instablocks feature. Instablocks lets users manage multiple landing pages that will save them so much time. A library of reusable groups of components called “blocks” can basically be done in Instapage. Yes, it’s just like having modular landing pages.
Users can create a block for any purpose which they need, say something that’s meant for site visitors to leave comments and such. Once it is saved in the Instablocks library, then it can be contained in any landing page which the user is editing. It truly puts the instant in Instablocks.
What’s even better is that there already are pre-installed blocks ready for use. They’re all editable, so users can tailor them easily to fit their requirements. The blocks stored in the library can also be edited. It is possible to have changes reflected across all landing pages containing the edited block. However, this feature requires an upgrade to the more expensive Instapage Enterprise plan. Instapage Segment
Landing Page Widgets
So that visitors can interact with your landing pages, including widgets is a must. Instapage enables users place widgets in landing pages immediately. Just click on the widget’s icon on the sidebar menu and it will be ready to use.
Once this task is done, it’s quite simple to be able to put it anywhere on your website Users can also choose to edit the appearance and functionality of any widget. The changes to functionality can range from changing targets to completely revamping how the widget behaves.
Although the pre-installed widgets work well, other applications used for making landing pages edges out Instapage. More intricate widgets are featured in Divi Builder, which can be used to create WordPress pages. However, Instapage widgets should be sufficient to cover the requirements. Here are some of them:
- HTML widgets
With a contemporary WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder, you may add ready-made sliders, testimonials, pricing tables, and a lot more items to your pages.
With Instapage, you may make your own pricing tables or testimonial panels by blending the text, picture, and headlines widgets, for example.
Still, it’s not as convenient as having the ability to add a ready-made purpose-built widget to your page. There are some pre-built pricing tables and other elements in the page template to save you time. However, adding them to your own pages is not as straightforward as using ready-made widgets that you can drag and drop onto your pages.
Luckily, the Instablock feature mentioned previously does give you a way to make an element, such as a pricing table or call-to-action. You may then save it for reuse on any page when needed.
Mobile-Friendly Page Designs
The device and screen size should not be a problem for an effective landing page to look good. Fortunately, you won’t have to worry about compatibility if you use Instapage. When creating a landing page, users can switch to cellular view to see how the page would look like on a smartphone.
You have the choice to pay for the Instapage Business plan for $199 a month, or $149 per month if paid annually. Opting to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion Instapage Segment
Instapage is a fantastic recommendation for beginners and even those with quite a lot of experience. The interface is intuitive, easy to navigate, and neat. During your first few trials, the complete freedom in designing a landing page can intimidate beginners. Nonetheless, the app’s assistive user interface features will place you on track. Although other programs can do better with regard to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels at quick, slick, and powerful landing pages. Projects which are done with this service look top-notch and professionally done.
Q: Is there a free plan?
A: There’s no free plan, but Instapage offers a free trial for a week.
Q: Can I use third party software analytics apps with Instapage?
A: Yes. Instapage integrates readily with analytics apps, in addition to other blogging and marketing apps.
Q: Can Instapage landing pages be posted in WordPress?
A: Yes. In fact, there is a plugin specifically for WordPress to ease publishing better.
Q: How does Instapage handle customer support?
A: Instapage has a very responsive client center. They may be reached through live chat from Monday to Friday, 4 am and 3 pm PST.