The entire point of preparing a website is to engage with visitors. Engaging with your site’s visitors well enables you to sell more products or boost your followers. This is exactly why building great landing pages is such a huge deal. If you have an effective landing page, it is going to open up more opportunities for whatever you are putting on your site.
Back then, when making landing pages required that you start from scratch by writing your own code, site owners had to pay a hefty amount of cash. And often, the invoice will not even include the actual look of the landing page. Now, however, as technology advanced and things got a little bit easier for regular folks, making landing pages is now something that everyone can do. In this review, we will look at Instapage, a service that lets customers create, manage, and keep your landing page.
Features: How Can Instapage Help You? Instapage Pros/Cons
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after finalizing an Instapage account, users will be brought to the dashboard. Instapage’s dashboard does not have the most striking visuals, but you can view the main things easily here. The main menu, which can be seen on the left side of the page, contains links to every tool and feature you will need for your landing page.
The more prominent features such as; AdMap, Landing Pages, Personalization, Experiments, and Analytics, are sure to be the first thing a person sees. On the bottom half are stuff like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads accounts with Instapage. In that case, data from ads can be automatically imported and will reflect on your PostClick score. Simply put, the PostClick score allows users to compare the entire number of ads that they have and the total number of personalized experiences. Instapage Pros/Cons
Once calculated, the PostClick score is readily seen on the Instapage. The dashboard allows users to manage domain access. This means that they can easily take or give away access to domains. But to do this, the”Domains” page should be allowed first in the settings menu. The main settings area also shows a log of modifications done to the entire account. Everything is logged automatically, including renaming or editing projects.
Adding freshly generated leads as well as new team members is also another feature that this page includes. This is easily the most necessary page here, as this gives the Instapage Dashboard a switchboard functionality.
One thing that I like about the Instapage Dashboard is how secure it is, even if every setting can be accessed from it. You won’t have to worry about sketchy third-party providers, as syncing with them will automatically direct users to an authorization page. This is an fantastic way of handling security, rather than entering an account API key such as other applications would require.
The Drag-And-Drop Landing Page Editor
The actual Landing Page Editor is so simple to use because it is mostly just drag and drop. Users can start from scratch, or they can choose from the vast array of template options. The templates on Instapage are also fully customizable, so users can build exactly what they want in the templates. The freedom to easily create the landing page of your dreams is something that you can expect from Instapage.
Even, by comparison, making a landing page using Instapage is still outstandingly simple. Moving around editing elements of each template can be done by users as far as they need. This is not the case for some other services where elements can only be placed among fixed, predetermined spots.
Another thing which makes the editor great is the way that it balances creative freedom and being user-friendly. Professional software usually suffers from this, much like how novice drivers might find it harder to drive a manual transmission vehicle. Instapage assists users when they move around page elements by displaying markers and grids. This makes lining up things simple.
Users may also see the distance between the element being moved from other nearby elements. This is truly helpful for making sure that an element looks nicely positioned with regard to its surroundings. Upon dropping an element to a new place, a crispy snapping cartoon occurs.
Although you’re free to ignore this grid and other indicators, it’s nice to have some advice when arranging the page elements.
While you’re working in the page builder, you can preview your landing page at any given point in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, so you won’t have to preview your design often. It should look precisely how it does in the editor once it is published.
Another terrific trick that Instapage has under its sleeves is the Instablocks feature. Instablocks lets users manage multiple landing pages that will save them so much time. A library of reusable groups of elements called “blocks” can basically be done in Instapage. Yes, it’s just like having modular landing pages.
Users may make a block for any purpose which they want, say something that’s intended for site visitors to leave comments and such. Once it is stored in the Instablocks library, then it can be contained in any landing page that the user is editing. It’s one of those things that makes things in Instapage really instant.
What’s even better is that there already are pre-installed blocks ready for use. They’re all editable, so users can tailor them easily to fit their requirements. The blocks stored in the library may also be edited. Having changes mirrored across all landing pages containing the edited block is possible. However, this feature requires an update to the more expensive Instapage Enterprise plan. Instapage Pros/Cons
Landing Page Widgets
So that visitors can interact with your landing pages, adding widgets is a must. Instapage lets users place widgets in landing pages quickly. It’ll be ready to use with just a click on the widget’s icon on the sidebar menu.
After doing this, it can be put anywhere on the landing page. Users may also choose to edit the look and performance of any widget. The changes to functionality can range from changing targets to completely revamping the way the widget behaves.
Even though the pre-installed widgets work well, other applications used for making landing pages edges out Instapage. More complex widgets are featured in Divi Builder, which is used to create WordPress pages. But, Instapage widgets should be enough to cover the requirements. Here are some of them:
- HTML widgets
With a contemporary WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder, you can add ready-made sliders, reviews, pricing tables, and many more things to your pages.
Blending the text, picture, and headlines widgets can be done to create your own pricing tables or testimonial panels with Instapage.
Still, it’s not as convenient as having the ability to add a ready-made purpose-built widget to your webpage. There are a few pre-built pricing tables and other elements in the page template to save you time. Having access to ready-made widgets which you can drag and drop onto your own pages is still easier than the ones in Instapages.
Thankfully, the Instablock feature mentioned previously does give you a way to make an element, such as a pricing table or call-to-action. You may then save it for reuse on any page when required.
Mobile-Friendly Page Designs
The device and display size should not be a problem for an effective landing page to look good. Luckily, you won’t need to worry about compatibility if you use Instapage. When creating a landing page, users may switch to mobile view to see how the page would look like on a smartphone.
The Business plan for Instapage costs $199 a month, or $149 a month if paid annually. Choosing to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion Instapage Pros/Cons
Instapage is a fantastic recommendation for beginners and even those with quite a lot of experience. The interface is intuitive, easy to navigate, and neat. During your first few trials, the complete freedom in designing a landing page can intimidate beginners. Nonetheless, the app’s assistive user interface features will place you on track. Although other apps can do better with respect to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels in quick, slick, and effective landing pages. Projects which are done with this service look top-notch and professionally done.
Q: Is there a free plan?
A: There’s no free plan, but Instapage provides a free trial for a week.
Q: Can I use third party applications analytics programs with Instapage?
A: Yes. Instapage integrates readily with analytics apps, as well as other blogging and marketing apps.
Q: Can Instapage landing pages be published in WordPress?
A: Yes. In actuality, there’s a plugin specifically for WordPress to ease publishing better.
Q: How can Instapage handle customer support?
A: Instapage has a very responsive customer center. They may be contacted through live chat from Monday to Friday, 4 am and 3 pm PST.