The whole point of setting up a website is to engage with visitors. Engaging with your website’s visitors well lets you sell more products or boost your followers. This is precisely why constructing great landing pages is such a huge deal. If you have an effective landing page, it is going to open up more opportunities for whatever you are putting on your site.
Back then, when creating landing pages required that you start from scratch by writing your own code, website owners had to pay a hefty amount of cash. And often, the bill won’t even include the actual look of the landing page. Now, however, as technology advanced and things got a little bit easier for regular people, making landing pages is now something that everyone can do. One of the services that lets users create, manage, and maintain landing pages is Instapage, and this review will help you decide if it’s the one for you.
Features: How Can Instapage Assist You? Instapage Product Walkthrough
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after having an Instapage account, users will be brought to the dashboard. Instapage’s dashboard does not have the most striking visuals, but you can see the most important things easily here. Links to every tool and feature you will need for your landing page will be in the main menu which can be seen on the left side of the page.
The more important features such as; AdMap, Landing Pages, Personalization, Experiments, and Analytics, are sure to be the first thing a user sees. On the bottom half are things like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads accounts with Instapage. Data from ads can be automatically imported and will reflect on your PostClick score if you have enabled syncing. Simply put, the PostClick score enables users to compare the entire number of ads that they have and the total number of personalized experiences. Instapage Product Walkthrough
Once calculated, the PostClick score is easily seen on the Instapage. The dashboard allows users to control domain access. This means that they can easily take or give away access to domains. But to do so, the”Domains” page should be allowed first in the settings menu. The main settings area also shows a log of modifications done to the whole account. Everything is logged automatically, such as editing or renaming projects.
This area also enables users to quickly view newly created leads and add team members to the account. This is easily the most necessary page here, as this provides the Instapage Dashboard a switchboard functionality.
The security of everything, even if every setting can be accessed from it, is one thing that I enjoy about the Instapage Dashboard, You won’t need to think about sketchy third-party providers, as syncing with them will automatically direct users to an authorization page. This is an excellent means of handling security, instead of entering an account API key such as other applications would require.
The Drag-And-Drop Landing Page Editor
Because it is mostly just drag and drop, the actual Landing Page Editor is so easy to use. Users can start from scratch, or they can choose from the vast array of template options. The templates on Instapage are also fully customizable, so users can build exactly what they want in the templates. The freedom to easily create the landing page of your dreams is something that you can expect from Instapage.
Even, by comparison, making a landing page using Instapage is still outstandingly simple. Moving around editing elements of each template can be done by users as far as they want. This is not the case for several other services where components can only be set among fixed, predetermined spots.
The way that the editor balances creative freedom and being user friendly is another thing that makes it great. Professional software usually suffers from this, similar to how novice drivers would find it more challenging to drive a manual transmission vehicle. Instapage helps users when they move around page elements by displaying markers and grids. This makes lining things up simple.
When moving elements, the distance between the one being moved from other neighboring elements will be shown to the user at all times. This is really helpful for making certain that an element looks nicely positioned with regard to its environment. Upon dropping an element to a new place, a crispy snapping animation occurs.
Although you’re free to ignore this grid along with other indicators, it’s wonderful to have some advice when arranging the page elements.
While you’re working in the webpage builder, you can preview your landing page at any given stage in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, so you won’t need to preview your layout often. When it is published, it should look precisely how it does in the editor.
Another terrific trick that Instapage has under its sleeves is the Instablocks feature. Instablocks lets users manage multiple landing pages which will save them so much time. In short, Instablocks allows the creation of a library of reusable groups of components called “blocks”. Yes, it’s just like having modular landing pages.
Users can create a block for any purpose which they want, say something that’s meant for site visitors to leave comments and such. Once it’s stored in the Instablocks library, then it can be included in any landing page which the user is editing. It’s one of those things that makes things in Instapage truly instant.
What is even better is that there already are pre-installed blocks ready for use. They’re all editable, so users can tailor them easily to match their requirements. The blocks saved in the library may also be edited. It’s possible to have changes mirrored across all landing pages containing the edited block. However, this feature requires an update to the more expensive Instapage Enterprise plan. Instapage Product Walkthrough
Landing Page Widgets
So that visitors can interact with your landing pages, including widgets is vital. Instapage lets users set widgets in landing pages quickly. It’ll be ready to use with just a click on the widget’s icon on the sidebar menu.
After doing so, it can be placed anywhere on the landing page. Users can also choose to edit the look and performance of any widget. The changes to performance can range from changing targets to completely revamping the way the widget behaves.
Although the pre-installed widgets work well, other software used for making landing pages edges out Instapage. Divi Builder, which is used to create WordPress pages, feature more intricate widgets. However, Instapage widgets should be enough to cover the requirements. Here are some of them:
- HTML widgets
With a modern WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder, you can add readymade sliders, reviews, pricing tables, and many more things to your pages.
With Instapage, you may make your own pricing tables or testimonial panels by blending the text, picture, and headlines widgets, for example.
Nonetheless, it’s not as convenient as having the ability to put in a ready-made purpose-built widget to your webpage. There are a few pre-built pricing tables and other elements in the page template to save you time. However, adding them to your pages isn’t as easy as having access to ready-made widgets which you can drag and drop onto your own pages.
Thankfully, the Instablock feature mentioned previously does give you a way to make an element, such as a pricing table or call-to-action. You may then save it for reuse on any page when needed.
Mobile-Friendly Page Designs
The device and display size should not be a problem for an effective landing page to look good. Luckily, you won’t have to worry about compatibility if you use Instapage. When creating a landing page, users can switch to mobile view to see how the page would look like on a smartphone.
The Business plan for Instapage costs $199 a month, or $149 a month if paid annually. Choosing to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion Instapage Product Walkthrough
Instapage is a fantastic recommendation for beginners and even those with quite a lot of experience. The interface is intuitive, easy to navigate, and neat. The complete freedom in designing a landing page can be intimidating during your first few trials. Nonetheless, the program’s assistive user interface features will set you on track. Although other programs can do better with respect to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels in quick, sleek, and effective landing pages. Finishing top-notch and professional-looking projects is a guarantee with this product.
Q: Is there a free plan?
A: There’s no free plan, but Instapage provides a free trial for one week.
Q: Can I use third party applications analytics apps with Instapage?
A: Yes. Instapage integrates easily with analytics apps, as well as other blogging and marketing apps.
Q: Can Instapage landing pages be posted in WordPress?
A: Yes. In actuality, there’s a plugin specifically for WordPress to facilitate publishing better.
Q: How does Instapage handle customer support?
A: Instapage has a very responsive client center. They can be reached through live chat from Monday to Friday, 4 am and 3 pm PST.