The whole point of preparing a site is to engage with visitors. Engaging with your site’s visitors well lets you sell more products or boost your followers. This is exactly why constructing great landing pages is such a huge deal. If you have an effective landing page, it will open up more opportunities for whatever you are putting on your website.
Back then, when making landing pages required that you start from scratch by writing your own code, site owners had to pay a hefty amount of money. The bill will not even include the real look of the landing page was often the case before. Now, however, as technology advanced and things got a little bit easier for regular folks, making landing pages has become something that everyone can do. In this review, we’ll look at Instapage, a service that lets customers create, manage, and maintain your landing page.
Features: How Can Instapage Assist You? Instapage Optimizer
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after having an Instapage account, users will be taken to the dashboard. Instapage’s dashboard doesn’t have the most striking visuals, but you can view the most important things easily here. The main menu, which can be seen on the left side of the page, contains links to every tool and feature you will need for your landing page.
Users will first see the main features: AdMap, Landing Pages, Personalization, Experiments, and Analytics. On the bottom half are stuff like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads accounts with Instapage. If that’s the case, data from ads can be automatically imported and will reflect towards your PostClick score. To put it simply, the PostClick score enables users to compare the total number of ads that they have and the total number of personalized experiences. Instapage Optimizer
Once calculated, the PostClick score can be readily viewed on the Instapage. Managing domain access can be done by users through the dashboard. This means that they can easily give or take away access to domains. But to do so, the”Domains” page ought to be enabled first in the settings menu. The main settings area also shows a log of modifications done to the entire account. Actions including renaming or editing projects will be logged automatically.
This area also enables users to quickly see newly generated leads and add team members to the accounts. This is easily the most essential page here, as this provides the Instapage Dashboard a switchboard functionality.
One thing that I like about the Instapage Dashboard is how secure it is, even if every setting can be accessed from it. You won’t need to worry about sketchy third-party providers, as syncing with them will automatically direct users to an authorization page. This is an excellent way of handling security, rather than entering an account API key like other software would require.
The Drag-And-Drop Landing Page Editor
The actual Landing Page Editor is really simple to use because it’s mostly just drag and drop. Users can begin from scratch, or they can choose from the huge array of template options. The templates on Instapage are also fully customizable, so users can build just what they want in the templates. I can confidently state that Instapage gives users the freedom to easily create the landing page of their dreams.
Even, by comparison, making a landing page with Instapage is still outstandingly simple. Moving around editing elements of each template can be done by users as far as they need. This isn’t the case for some other services where elements can only be set among fixed, predetermined spots.
Another thing that makes the editor great is how it balances creative freedom and being user friendly. Professional software usually suffers from this, similar to how novice drivers might find it more challenging to drive a manual transmission vehicle. Instapage helps users when they move around page elements by displaying markers and grids. This makes lining things up easy.
When transferring elements, the distance between the one being moved from other neighboring elements will be shown to the user at all times. This is really helpful for making certain that an element appears nicely positioned with respect to its environment. Upon dropping an element to a new position, a crispy snapping cartoon happens.
Although you’re free to ignore this grid and other indicators, it is wonderful to have some guidance when organizing the page elements.
While you’re working in the webpage builder, you can preview your landing page at any stage in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, which means you won’t need to preview your layout often. When it’s posted, it should look exactly how it does in the editor.
Another terrific trick that Instapage has under its sleeves is your Instablocks feature. Instablocks lets users manage multiple landing pages which will save them so much time. In short, Instablocks allows the creation of a library of reusable groups of elements called “blocks”. Yes, it’s just like having modular landing pages.
Users may create a block for any purpose that they need, say something that’s intended for site visitors to leave comments and such. Once it is saved in the Instablocks library, it can be included in any landing page which the user is editing. It truly puts the instant in Instablocks.
What is even better is that there already are pre-installed blocks ready for use. They’re all editable, so users can tailor them easily to match their requirements. The blocks stored in the library can also be edited. It’s possible to have changes reflected across all landing pages containing the edited block. However, this feature requires an update to the more expensive Instapage Enterprise plan. Instapage Optimizer
Landing Page Widgets
So that visitors can interact with your landing pages, including widgets is vital. Instapage lets users set widgets in landing pages immediately. It’ll be ready to use with just a click on the widget’s icon on the sidebar menu.
After doing so, it can be put anywhere on the landing page. Users can also choose to edit the look and functionality of any widget. The changes to performance can range from changing targets to completely revamping how the widget behaves.
Although the pre-installed widgets work well, other software used for creating landing pages edges out Instapage. Divi Builder, which can be used to create WordPress pages, feature more complex widgets. But, Instapage widgets should be enough to cover the requirements. Here are some of them:
- HTML widgets
With a modern WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder, you may add readymade sliders, reviews, pricing tables, and a lot more items to your pages.
Blending the text, picture, and headlines widgets can be done to create your own pricing tables or testimonial panels with Instapage.
Nonetheless, it’s not quite as convenient as having the ability to add a ready-made purpose-built widget to your webpage. There are some pre-built pricing tables and other elements in the page template to help save you time. Having access to ready-made widgets which you can drag and drop onto your pages is still easier than the ones in Instapages.
Thankfully, the Instablock feature mentioned earlier does give you a way to make an element, such as a pricing table or call-to-action. You may then save it for reuse on any page when needed.
Mobile-Friendly Page Designs
The device and screen size should not be a problem for an effective landing page to look good. Luckily, you won’t have to worry about compatibility if you use Instapage. When making a landing page, users may switch to mobile view to determine how the page would look like on a smartphone.
You have the choice to pay for the Instapage Business plan for $199 per month, or $149 per month if paid annually. Opting to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion Instapage Optimizer
Instapage is a fantastic recommendation for beginners and even those with quite a lot of experience. The interface is intuitive, easy to navigate, and neat. During your first few trials, the complete freedom in designing a landing page can intimidate beginners. Nonetheless, the program’s assistive user interface features will set you on track. Although other apps can do better with regard to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels at quick, sleek, and effective landing pages. Finishing top-notch and professional-looking projects is a guarantee with this product.
Q: Is there a free plan?
A: There is no free plan, but Instapage offers a free trial for one week.
Q: Can I use third party applications analytics apps with Instapage?
A: Yes. Instapage integrates readily with analytics programs, in addition to other blogging and marketing apps.
Q: Can Instapage landing pages be published in WordPress?
A: Yes. In actuality, there is a plugin specifically for WordPress to facilitate publishing better.
Q: How does Instapage handle customer support?
A: Instapage has a very responsive customer center. They may be reached through live chat from Monday to Friday, 4 am and 3 pm PST.