The entire point of preparing a site is to participate with visitors. Engaging with your site’s visitors well enables you to sell more products or increase your followers. This is precisely why building great landing pages is such a massive deal. If you have an effective landing page, it is going to open up more opportunities for whatever you are putting on your website.
Back then, when creating landing pages required that you start from scratch by writing your own code, site owners had to pay a hefty amount of money. And often, the bill will not even include the actual design of the landing page. But now, as technology advanced and things got a little bit easier for regular folks, making landing pages is now something that everyone can do. One of the services that lets users create, manage, and maintain landing pages is Instapage, and this review will help you decide if it’s the one for you.
Features: How Can Instapage Help You? Instapage On Glassdoor
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after finalizing an Instapage account, users will be taken to the dashboard. Instapage’s dashboard doesn’t have the most striking visuals, but you can view the main things easily here. Links to every tool and feature you’ll need for your landing page will be in the main menu which can be found on the left side of the page.
The more important features such as; AdMap, Landing Pages, Personalization, Experiments, and Analytics, are sure to be the first thing a user sees. On the bottom half are things like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads account with Instapage. Data from advertisements can be automatically imported and will reflect on your PostClick score if you have enabled syncing. To put it simply, the PostClick score allows users to compare the entire number of ads that they have and the total number of personalized experiences. Instapage On Glassdoor
Once calculated, the PostClick score can be readily viewed on the Instapage. The dashboard allows users to control domain access. This means that they can easily give or take away access to domains. But to do this, the”Domains” page ought to be allowed first in the settings menu. The main settings area also shows a log of modifications done to the entire account. Actions including renaming or editing projects will be logged automatically.
Adding freshly generated leads as well as new team members is also another capability that this page has. This is easily the most essential page here, as this provides the Instapage Dashboard a switchboard functionality.
The security of everything, even if every setting can be toggled from it, is one thing that I enjoy about the Instapage Dashboard, You won’t need to think about sketchy third-party providers, as syncing with them will automatically direct users to an authorization page. This is an excellent way of handling security, instead of entering an account API key like other applications would require.
The Drag-And-Drop Landing Page Editor
Because it’s mostly just drag and drop, the actual Landing Page Editor is really simple to use. Users can begin from scratch, or they can choose from the vast array of template choices. The templates on Instapage are also fully customizable, so users can build just what they want from the templates. The freedom to easily create the landing page of your dreams is something that you can expect from Instapage.
Even, by comparison, making a landing page with Instapage is still outstandingly easy. Elements of each template can be moved around and edited as far as users need. This is not the case for some other services where components can only be placed among fixed, predetermined spots.
Another thing that makes the editor great is the way that it balances creative freedom and being user friendly. Professional software usually suffers from this, similar to how novice drivers might find it harder to drive a manual transmission vehicle. Instapage helps users when they move around page elements by displaying markers and grids. This makes lining things up easy.
When transferring elements, the distance between the one being moved from other neighboring elements will be shown to the user at all times. This is truly helpful for making certain that an element appears nicely positioned with respect to its environment. Upon dropping an element to a new place, a crispy snapping cartoon occurs.
Although you’re free to ignore this grid along with other indicators, it is wonderful to have some guidance when organizing the page elements.
While you’re working in the webpage builder, you can preview your landing page at any stage in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, which means you won’t need to preview your layout often. It should look exactly how it does in the editor once it’s posted.
Another great trick that Instapage has under its sleeves is the Instablocks feature. Instablocks lets users manage multiple landing pages that will save them so much time. Basically, Instablocks allows the creation of a library of reusable groups of elements called “blocks”. Yes, it’s just like having modular landing pages.
Users can create a block for any purpose which they want, say something that’s meant for site visitors to leave comments and such. Once it’s stored in the Instablocks library, it can be contained in any landing page which the user is editing. It truly puts the instant in Instablocks.
What is even better is that there already are pre-installed blocks ready for use. They are all editable, so users can tailor them easily to match their requirements. The blocks stored in the library can also be edited. Having changes mirrored across all landing pages containing the edited block is possible. But, this feature requires an update to the more expensive Instapage Enterprise plan. Instapage On Glassdoor
Landing Page Widgets
So that visitors can interact with your landing pages, including widgets is vital. Instapage lets users place widgets in landing pages immediately. Just click on the widget’s icon on the sidebar menu and it’ll be ready to use.
Once this process is completed, it’s quite simple to be able to put it anywhere on your website Users can also choose to edit the appearance and performance of any widget. The changes to functionality can range from changing targets to completely revamping the way the widget behaves.
Although the pre-installed widgets work well, other software used for making landing pages edges out Instapage. Divi Builder, which is used to make WordPress pages, feature more intricate widgets. But, Instapage widgets should be sufficient to cover the necessities. Here are some of them:
- HTML widgets
With a modern WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder, you may add readymade sliders, testimonials, pricing tables, and a lot more things to your pages.
Combining the text, image, and headlines widgets can be done to create your own pricing tables or testimonial panels with Instapage.
Still, it’s not as convenient as being able to put in a ready-made purpose-built widget to your webpage. There are a few pre-built pricing tables and other elements in the page template to save you time. However, adding them to your own pages is not as easy as having access to ready-made widgets which you can drag and drop onto your pages.
Luckily, the Instablock feature mentioned earlier does give you a way to make an element, such as a pricing table or call-to-action. You may then save it for reuse on any page when required.
Mobile-Friendly Page Designs
The device and screen size should not be a problem for an effective landing page to look good. Luckily, you won’t have to worry about compatibility if you use Instapage. When creating a landing page, users may switch to cellular view to determine how the page would look like on a smartphone.
You have the choice to pay for the Instapage Business plan for $199 a month, or $149 a month if paid annually. Choosing to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion Instapage On Glassdoor
Instapage is a fantastic recommendation for beginners and even those with quite a bit of experience. The interface is intuitive, easy to navigate, and neat. The complete freedom in designing a landing page can be intimidating during your first few trials. Still, the program’s assistive user interface attributes will place you on track. Although other apps can do better with regard to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels in quick, slick, and effective landing pages. Finishing top-notch and professional-looking projects is a guarantee with this product.
Q: Is there a free plan?
A: There’s no free plan, but Instapage provides a free trial for a week.
Q: Can I use third party software analytics programs with Instapage?
A: Yes. Instapage integrates readily with analytics apps, in addition to other blogging and marketing programs.
Q: Can Instapage landing pages be posted in WordPress?
A: Yes. In fact, there is a plugin specifically for WordPress to facilitate publishing better.
Q: How does Instapage handle customer support?
A: Instapage has a very responsive customer center. They can be reached through live chat from Monday to Friday, 4 am and 3 pm PST.