The entire point of setting up a site is to participate with visitors. Engaging with your site’s visitors well lets you sell more products or increase your followers. Building great landing pages is a huge deal precisely of that. If you have an effective landing page, it will open up more opportunities for whatever you’re putting on your site.
Back then, when making landing pages required that you start from scratch by writing your own code, website owners had to pay a hefty amount of money. And often, the bill won’t even include the actual design of the landing page. But now, as technology advanced and things got a little bit easier for regular folks, making landing pages is now something that everybody can do. One of the services that lets customers create, manage, and keep landing pages is Instapage, and this review will help you decide if it’s the one for you.
Features: How Can Instapage Help You? Instapage Heatmap
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after having an Instapage account, users will be taken to the dashboard. Instapage’s dashboard does not have the most striking visuals, but you can see the main things easily here. The main menu, which can be found on the left side of the page, contains links to every tool and feature you will need for your landing page.
Users will initially find the main attributes: AdMap, Landing Pages, Personalization, Experiments, and Analytics. On the bottom half are things like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads account with Instapage. In that case, data from advertisements can be automatically imported and will reflect towards your PostClick score. To put it simply, the PostClick score enables users to compare the entire number of ads that they have and the total number of personalized experiences. Instapage Heatmap
Once calculated, the PostClick score can be readily viewed on the Instapage. Managing domain access can be done by users through the dashboard. This means that they can easily take or give away access to domain names. But to do so, the”Domains” page ought to be enabled first in the settings menu. The main settings area also shows a log of modifications done to the entire account. Everything is logged automatically, such as editing or renaming projects.
Adding newly generated leads as well as new team members is also another capability that this page includes. This is easily the most essential page here, as this provides the Instapage Dashboard a switchboard functionality.
One thing that I enjoy about the Instapage Dashboard is how secure it is, even if every setting can be toggled from it. You won’t need to think about sketchy third-party services, as syncing with them will automatically direct users to an authorization page. This is an fantastic means of handling security, rather than entering an accounts API key like other applications would require.
The Drag-And-Drop Landing Page Editor
Because it is mostly just drag and drop, the actual Landing Page Editor is really simple to use. Users can begin from scratch, or they can choose from the vast array of template options. The templates on Instapage are also fully customizable, so users can build just what they want from the templates. I can confidently state that Instapage provides users the freedom to easily create the landing page of their dreams.
Even, by comparison, creating a landing page using Instapage is still outstandingly easy. Moving around editing elements of each template can be done by users as much as they need. This isn’t the case for some other services where elements can only be set among fixed, predetermined spots.
How the editor balances creative freedom and being user-friendly is another thing that makes it great. Professional applications usually suffers from this, similar to how novice drivers might find it harder to drive a manual transmission vehicle. Instapage helps users when they move around page elements by displaying markers and grids. This makes lining things up easy.
When transferring elements, the distance between the one being moved from other neighboring elements will be shown to the user at all times. This is truly helpful for making sure that an element looks nicely positioned with regard to its environment. Upon dropping an element to a new position, a crispy snapping cartoon happens.
It is nice to have some guidance when arranging the page elements with the grid but you can also opt to ignore it along with other indicators
While you’re working in the page builder, you can preview your landing page at any given point in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, so you won’t need to preview your design often. When it’s published, it should look exactly how it does in the editor.
Another great trick that Instapage has under its sleeves is your Instablocks feature. Instablocks lets users manage multiple landing pages which will save them so much time. In short, Instablocks allows the creation of a library of reusable groups of components called “blocks”. Yes, it is just like having modular landing pages.
Users can make a block for any purpose that they need, say something that’s intended for website visitors to leave comments and such. Once it is saved in the Instablocks library, then it may be contained in any landing page that the user is editing. It’s one of those things that makes things in Instapage really instant.
What’s even better is that there already are pre-installed blocks ready for use. They are all editable, so users can tailor them easily to match their requirements. The blocks saved in the library may also be edited. It is possible to have changes mirrored across all landing pages containing the edited block. However, this feature requires an upgrade to the more expensive Instapage Enterprise plan. Instapage Heatmap
Landing Page Widgets
So that visitors can interact with your landing pages, including widgets is vital. Instapage enables users set widgets in landing pages quickly. It’ll be ready to use with just a click on the widget’s icon on the sidebar menu.
Once this process is done, it’s quite simple to be able to put it anywhere on your website Users can also choose to edit the look and performance of any widget. The changes to functionality can range from changing targets to completely revamping how the widget behaves.
Although the pre-installed widgets work well, other software used for creating landing pages edges out Instapage. Divi Builder, which can be used to make WordPress pages, feature more intricate widgets. However, Instapage widgets should be enough to cover the requirements. Here are some of them:
- HTML widgets
With a modern WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder, you may add ready-made sliders, testimonials, pricing tables, and a lot more things to your pages.
Blending the text, image, and headlines widgets can be done to make your own pricing tables or testimonial panels with Instapage.
Still, it’s not quite as convenient as being able to put in a ready-made purpose-built widget to your webpage. There are some pre-built pricing tables and other elements in the page template to help save you time. However, adding them to your pages isn’t as easy as having access to ready-made widgets which you can drag and drop onto your pages.
Thankfully, the Instablock feature mentioned previously does give you a way to create an element, such as a pricing table or call-to-action. You can then save it for reuse on any page when required.
Mobile-Friendly Page Designs
An effective landing page should look great on any device and screen size. Luckily, you won’t have to worry about compatibility if you use Instapage. When creating a landing page, users can switch to cellular view to determine how the page would look like on a smartphone.
The Business plan for Instapage costs $199 a month, or $149 a month if paid annually. Choosing to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion Instapage Heatmap
Instapage is a fantastic recommendation for beginners and even those with quite a bit of experience. The interface is intuitive, easy to navigate, and neat. During your first few trials, the complete freedom in designing a landing page can intimidate beginners. Nonetheless, the program’s assistive user interface attributes will place you on track. Although other programs can do better with respect to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels in quick, slick, and powerful landing pages. Projects which are done with this service look top-notch and professionally done.
Q: Is there a free plan?
A: There’s no free plan, but Instapage provides a free trial for a week.
Q: Can I use third party applications analytics apps with Instapage?
A: Yes. Instapage integrates easily with analytics apps, as well as other blogging and marketing programs.
Q: Can Instapage landing pages be posted in WordPress?
A: Yes. In fact, there is a plugin specifically for WordPress to ease publishing better.
Q: How does Instapage handle customer support?
A: Instapage has a very responsive customer center. They can be reached through live chat from Monday to Friday, 4 am and 3 pm PST.