The entire point of preparing a site is to engage with visitors. Engaging with your website’s visitors well enables you to sell more products or increase your followers. This is exactly why building great landing pages is such a massive deal. If you have an effective landing page, it will open up more opportunities for whatever you are putting on your site.
Back then, when creating landing pages required that you start from scratch by writing your own code, site owners had to pay a hefty amount of money. The invoice won’t even include the actual look of the landing page was often the case before. But now, as technology advanced and things got a little bit easier for regular folks, making landing pages has become something that everybody can do. One of the services that lets users create, manage, and maintain landing pages is Instapage, and this review will help you decide if it’s the one for you.
Features: How Can Instapage Help You? Instapage Google Ads Integration
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after having an Instapage account, users will be brought to the dashboard. Instapage’s dashboard does not have the most striking visuals, but you can see the main things easily here. Links to every tool and feature you will need for your landing page will be in the main menu which can be found on the left side of the page.
Users will initially find the main features: AdMap, Landing Pages, Personalization, Experiments, and Analytics. On the bottom half are stuff like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads account with Instapage. Data from advertisements can be automatically imported and will reflect towards your PostClick score if you have enabled syncing. To put it simply, the PostClick score allows users to compare the entire number of ads that they have and the complete number of personalized experiences. Instapage Google Ads Integration
Once calculated, the PostClick score is easily viewed on the Instapage. Managing domain access can be done by users through the dashboard. This means that they can easily take or give away access to domains. But to do this, the”Domains” page ought to be enabled first in the settings menu. The main settings area also shows a log of modifications done to the entire account. Actions such as renaming or editing projects will be logged automatically.
This area also enables users to quickly view newly generated leads and add team members to the accounts. This is easily the most necessary page here, as this provides the Instapage Dashboard a switchboard functionality.
The security of everything, even if every setting can be toggled from it, is one thing that I enjoy about the Instapage Dashboard, You won’t need to think about sketchy third-party services, as syncing with them will automatically direct users to an authorization page. This is an excellent way of handling security, instead of entering an account API key like other applications would require.
The Drag-And-Drop Landing Page Editor
The actual Landing Page Editor is so easy to use because it is mostly just drag and drop. Users can begin from scratch, or they can choose from the vast array of template options. The templates on Instapage are also fully customizable, so users can build just what they want in the templates. I can confidently state that Instapage provides users the freedom to easily create the landing page of their dreams.
Even, by comparison, creating a landing page using Instapage remains outstandingly simple. Elements of each template can be moved around and edited as far as users need. This isn’t the case for several other services where components can only be set among fixed, predetermined spots.
The way that the editor balances creative freedom and being user friendly is another thing that makes it great. Professional software usually suffers from this, similar to how novice drivers might find it harder to drive a manual transmission vehicle. Instapage assists users when they move around page elements by displaying markers and grids. This makes lining up things easy.
When transferring elements, the distance between the one being moved from other nearby elements will be shown to the user at all times. This is really helpful for making certain that an element appears nicely positioned with regard to its surroundings. Upon dropping an element to a new position, a crispy snapping cartoon happens.
Although you’re free to ignore this grid and other indicators, it’s nice to have some advice when arranging the page elements.
As you’re working in the page builder, you can preview your landing page at any given stage in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, which means you won’t have to preview your design often. It should look precisely how it does in the editor once it is published.
Another great trick that Instapage has under its sleeves is your Instablocks feature. Instablocks lets users manage multiple landing pages which will save them so much time. A library of reusable groups of elements called “blocks” can basically be done in Instapage. Yes, it’s just like having modular landing pages.
Users can make a block for any purpose that they need, say something that’s meant for site visitors to leave comments and such. Once it is stored in the Instablocks library, then it can be contained in any landing page which the user is editing. It really puts the instant in Instablocks.
What’s even better is that there already are pre-installed blocks ready for use. They’re all editable, so users can tailor them easily to match their requirements. The blocks saved in the library may also be edited. Having changes reflected across all landing pages containing the edited block is possible. However, this feature requires an update to the more expensive Instapage Enterprise plan. Instapage Google Ads Integration
Landing Page Widgets
So that visitors can interact with your landing pages, including widgets is vital. Instapage lets users set widgets in landing pages quickly. It will be ready to use with just a click on the widget’s icon on the sidebar menu.
Once this process is done, it’s quite simple to be able to put it anywhere on your website Users can also choose to edit the look and functionality of any widget. The changes to functionality can range from changing targets to completely revamping the way the widget behaves.
Even though the pre-installed widgets work well, other applications used for making landing pages edges out Instapage. More complex widgets are featured in Divi Builder, which is used to make WordPress pages. But, Instapage widgets should be enough to cover the requirements. Here are some of them:
- HTML widgets
Adding readymade sliders, reviews, pricing tables, and a lot more things to your pages can be done with more contemporary WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder.
With Instapage, you can create your own pricing tables or testimonial panels by blending the text, picture, and headlines widgets, for example.
Being able to place in a premade widget on to your landing page is still quite the convenient feature, if you think about it. There are some pre-built pricing tables and other elements in the page template to save you time. Using ready-made widgets which you can drag and drop onto your pages is still easier than the ones in Instapages.
Thankfully, the Instablock feature mentioned earlier does give you a way to create an element, such as a pricing table or call-to-action. You may then save it for reuse on any page when required.
Mobile-Friendly Page Designs
The device and screen size should not be a problem for an effective landing page to look good. Luckily, you won’t need to worry about compatibility if you use Instapage. When making a landing page, users may switch to cellular view to determine how the page would look like on a smartphone.
You have the choice to pay for the Instapage Business plan for $199 a month, or $149 a month if paid annually. Choosing to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion Instapage Google Ads Integration
Instapage is a fantastic recommendation for beginners and even those with quite a bit of experience. The interface is intuitive, easy to navigate, and neat. The complete freedom in designing a landing page can be intimidating during your first few trials. Still, the app’s assistive user interface attributes will place you on track. Although other programs can do better with regard to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels in quick, slick, and powerful landing pages. Projects which are done with this service look top-notch and professionally done.
Q: Is there a free plan?
A: There is no free plan, but Instapage provides a free trial for one week.
Q: Can I use third party software analytics programs with Instapage?
A: Yes. Instapage integrates easily with analytics programs, as well as other blogging and marketing programs.
Q: Can Instapage landing pages be posted in WordPress?
A: Yes. In fact, there is a plugin specifically for WordPress to ease publishing better.
Q: How does Instapage manage customer support?
A: Instapage has a very responsive customer center. They may be reached through live chat from Monday to Friday, 4 am and 3 pm PST.