The whole point of setting up a site is to participate with visitors. Engaging with your site’s visitors well enables you to sell more products or increase your followers. This is precisely why constructing great landing pages is such a huge deal. If you have an effective landing page, it will open up more opportunities for whatever you’re putting on your website.
Back then, when creating landing pages required that you start from scratch by writing your own code, website owners had to pay a hefty amount of money. The invoice won’t even include the actual look of the landing page was often the case before. Now, however, as technology advanced and things got a little bit easier for regular folks, making landing pages has become something that everybody can do. One of the services that lets customers create, manage, and maintain landing pages is Instapage, and this review will help you decide if it’s the one for you.
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The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after having an Instapage account, users will be brought to the dashboard. Instapage’s dashboard does not have the most striking visuals, but you can view the most important things easily here. Links to every tool and feature you’ll need for your landing page will be in the main menu which can be seen on the left side of the page.
Users will initially see the main features: AdMap, Landing Pages, Personalization, Experiments, and Analytics. On the bottom half are things like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads account with Instapage. Data from ads can be automatically imported and will reflect towards your PostClick score if you have enabled syncing. Simply put, the PostClick score enables users to compare the entire number of ads that they have and the total number of personalized experiences. Instapage Button Submission Says Ok Instead Of Message
Once calculated, the PostClick score is easily seen on the Instapage. The dashboard allows users to control domain access. This means that they can easily give or take away access to domains. But to do this, the”Domains” page ought to be allowed first in the settings menu. The main settings area also shows a log of modifications done to the entire account. Actions including renaming or editing projects will be logged automatically.
Adding freshly generated leads as well as new team members is also another capability that this page includes. This is easily the most necessary page here, as this provides the Instapage Dashboard a switchboard functionality.
One thing that I enjoy about the Instapage Dashboard is how secure it is, even if every setting can be toggled from it. You won’t need to worry about sketchy third-party providers, as syncing with them will automatically direct users to an authorization page. This is an fantastic means of handling security, instead of entering an accounts API key like other applications would require.
The Drag-And-Drop Landing Page Editor
The actual Landing Page Editor is so easy to use because it’s mostly just drag and drop. Users can start from scratch, or they can choose from the vast array of template options. The templates on Instapage are also fully customizable, so users can build exactly what they want from the templates. I can confidently say that Instapage gives users the freedom to easily create the landing page of their dreams.
Even, by comparison, making a landing page with Instapage remains outstandingly easy. Moving around editing elements of each template can be done by users as far as they need. This is not the case for some other services where components can only be set among fixed, predetermined spots.
Another thing that makes the editor great is the way that it balances creative freedom and being user friendly. Professional applications usually suffers from this, much like how novice drivers would find it harder to drive a manual transmission vehicle. Instapage helps users when they move around page elements by displaying markers and grids. This makes lining up things simple.
When moving elements, the distance between the one being moved from other nearby elements will be shown to the user at all times. This is really helpful for making sure that an element appears nicely positioned with respect to its environment. Upon dropping an element to a new position, a crispy snapping cartoon happens.
Although you’re free to ignore this grid along with other indicators, it’s wonderful to have some advice when arranging the page elements.
While you’re working in the page builder, you can preview your landing page at any point in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, so you won’t need to preview your design often. When it’s published, it should look precisely how it does in the editor.
Another great trick that Instapage has under its sleeves is your Instablocks feature. Instablocks lets users manage multiple landing pages which will save them so much time. In short, Instablocks allows the creation of a library of reusable groups of elements called “blocks”. Yes, it is just like having modular landing pages.
Users can make a block for any purpose which they want, say something that’s meant for site visitors to leave comments and such. Once it’s saved in the Instablocks library, it can be contained in any landing page that the user is editing. It truly puts the instant in Instablocks.
What is even better is that there already are pre-installed blocks ready for use. They’re all editable, so users can tailor them easily to match their needs. The blocks stored in the library can also be edited. Having changes mirrored across all landing pages containing the edited block is possible. However, this feature requires an update to the more expensive Instapage Enterprise plan. Instapage Button Submission Says Ok Instead Of Message
Landing Page Widgets
So that visitors can interact with your landing pages, including widgets is a must. Instapage enables users set widgets in landing pages immediately. It will be ready to use with just a click on the widget’s icon on the sidebar menu.
After doing so, it can be placed anywhere on the landing page. Users may also choose to edit the appearance and functionality of any widget. The changes to performance can range from changing targets to completely revamping the way the widget behaves.
Even though the pre-installed widgets work well, other software used for creating landing pages edges out Instapage. More complex widgets are featured in Divi Builder, which is used to create WordPress pages. But, Instapage widgets should be enough to cover the necessities. Here are some of them:
- HTML widgets
Adding readymade sliders, testimonials, pricing tables, and many more things to your pages can be done with more contemporary WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder.
Blending the text, image, and headlines widgets can be done to make your own pricing tables or testimonial panels with Instapage.
Still, it’s not as convenient as having the ability to put in a ready-made purpose-built widget to your page. There are a few pre-built pricing tables and other elements in the page template to save you time. Having access to ready-made widgets that you can drag and drop onto your own pages is still easier than the ones in Instapages.
Thankfully, the Instablock feature mentioned previously does give you a way to create an element, such as a pricing table or call-to-action. You may then save it for reuse on any page when needed.
Mobile-Friendly Page Designs
An effective landing page should look good on any device and screen size. Fortunately, you won’t have to worry about compatibility if you use Instapage. When making a landing page, users can switch to cellular view to see how the page would look like on a smartphone.
You have the choice to pay for the Instapage Business plan for $199 a month, or $149 a month if paid annually. Opting to pay on a yearly basis requires $1,788 upfront but will save you $600.
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Instapage is a fantastic recommendation for novices and even those with quite a bit of experience. The interface is intuitive, easy to navigate, and neat. During your first few trials, the complete freedom in designing a landing page can intimidate beginners. Still, the app’s assistive user interface attributes will set you on track. Although other apps can do better with regard to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels in quick, sleek, and effective landing pages. Finishing top-notch and professional-looking projects is a guarantee with this product.
Q: Is there a free plan?
A: There’s no free plan, but Instapage offers a free trial for one week.
Q: Can I use third party software analytics apps with Instapage?
A: Yes. Instapage integrates easily with analytics apps, in addition to other blogging and marketing apps.
Q: Can Instapage landing pages be posted in WordPress?
A: Yes. In fact, there is a plugin specifically for WordPress to facilitate publishing better.
Q: How can Instapage manage customer support?
A: Instapage has a very responsive client center. They may be reached through live chat from Monday to Friday, 4 am and 3 pm PST.