The whole point of setting up a website is to participate with visitors. Engaging with your site’s visitors well enables you to sell more products or increase your followers. Building great landing pages is a huge deal exactly of that. If you have an effective landing page, it will open up more opportunities for whatever you’re putting on your site.
Back then, when creating landing pages required that you start from scratch by writing your own code, website owners had to pay a hefty amount of cash. The bill won’t even include the real look of the landing page was often the case before. But now, as technology advanced and things got a little bit easier for regular people, making landing pages has become something that everyone can do. In this review, we will look at Instapage, a service that lets customers create, manage, and maintain your landing page.
Features: How Can Instapage Help You? Instapage Builder 2.0
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after having an Instapage account, users will be taken to the dashboard. Instapage’s dashboard doesn’t have the most striking visuals, but you can see the main things easily here. The main menu, which can be seen on the left side of the page, contains links to every tool and feature you will need for your landing page.
The more prominent features such as; AdMap, Landing Pages, Personalization, Experiments, and Analytics, are sure to be the first thing a person sees. On the bottom half are things like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads accounts with Instapage. Data from advertisements can be automatically imported and will reflect on your PostClick score if you have enabled syncing. To put it simply, the PostClick score enables users to compare the entire number of ads that they have and the complete number of personalized experiences. Instapage Builder 2.0
Once calculated, the PostClick score is easily viewed on the Instapage. The dashboard allows users to manage domain access. This means that they can easily take or give away access to domain names. But to do so, the”Domains” page should be enabled first in the settings menu. The main settings area also shows a log of modifications done to the entire account. Everything is logged automatically, such as renaming or editing projects.
This area also enables users to quickly see newly created leads and add team members to the account. This is easily the most necessary page here, as this provides the Instapage Dashboard a switchboard functionality.
The security of everything, even if every setting can be toggled from it, is one thing that I enjoy about the Instapage Dashboard, You won’t have to worry about sketchy third-party providers, as syncing with them will automatically direct users to an authorization page. This is an excellent way of handling security, instead of entering an account API key like other software would require.
The Drag-And-Drop Landing Page Editor
The actual Landing Page Editor is really simple to use because it is mostly just drag and drop. Users can begin from scratch, or they can choose from the vast array of template choices. The templates on Instapage are also fully customizable, so users can build exactly what they want from the templates. The freedom to easily create the landing page of your dreams is something that you can expect from Instapage.
Even, by comparison, making a landing page with Instapage remains outstandingly easy. Moving around editing elements of each template can be done by users as much as they want. This is not the case for several other services where elements can only be placed among fixed, predetermined spots.
The way that the editor balances creative freedom and being user-friendly is another thing that makes it great. Professional software usually suffers from this, similar to how novice drivers might find it harder to drive a manual transmission vehicle. Instapage assists users when they move around page elements by displaying markers and grids. This makes lining up things simple.
When moving elements, the distance between the one being moved from other nearby elements will be shown to the user at all times. This is truly helpful for making certain that an element appears nicely positioned with regard to its environment. Upon dropping an element to a new place, a crispy snapping cartoon happens.
Although you’re free to ignore this grid and other indicators, it’s wonderful to have some advice when arranging the page elements.
While you’re working in the page builder, you can preview your landing page at any given stage in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, so you won’t need to preview your design often. When it is posted, it should look precisely how it does in the editor.
Another great trick that Instapage has under its sleeves is the Instablocks feature. Instablocks lets users manage multiple landing pages that will save them so much time. A library of reusable groups of components called “blocks” can basically be done in Instapage. Yes, it’s just like having modular landing pages.
Users may create a block for any purpose that they need, say something that’s intended for website visitors to leave comments and such. Once it’s saved in the Instablocks library, then it may be contained in any landing page which the user is editing. It really puts the instant in Instablocks.
What is even better is that there already are pre-installed blocks ready for use. They are all editable, so users can tailor them easily to fit their needs. The blocks stored in the library may also be edited. Having changes mirrored across all landing pages containing the edited block is possible. However, this feature requires an upgrade to the more expensive Instapage Enterprise plan. Instapage Builder 2.0
Landing Page Widgets
So that visitors can interact with your landing pages, including widgets is a must. Instapage enables users place widgets in landing pages immediately. It’ll be ready to use with just a click on the widget’s icon on the sidebar menu.
After doing so, it can be put anywhere on the landing page. Users can also choose to edit the appearance and functionality of any widget. The changes to performance can range from changing targets to completely revamping how the widget behaves.
Even though the pre-installed widgets work well, other software used for making landing pages edges out Instapage. More complex widgets are featured in Divi Builder, which can be used to create WordPress pages. But, Instapage widgets should be sufficient to cover the requirements. Here are some of them:
- HTML widgets
Adding ready-made sliders, testimonials, pricing tables, and many more items to your pages can be done with more modern WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder.
With Instapage, you may make your own pricing tables or testimonial panels by blending the text, picture, and headlines widgets, for example.
Nonetheless, it’s not as convenient as having the ability to add a ready-made purpose-built widget to your page. There are some pre-built pricing tables and other elements in the page template to save you time. However, adding them to your pages isn’t as easy as having access to ready-made widgets which you can drag and drop onto your own pages.
Luckily, the Instablock feature mentioned previously does give you a way to make an element, such as a pricing table or call-to-action. You may then save it for reuse on any page when needed.
Mobile-Friendly Page Designs
An effective landing page should look great on any device and screen size. Fortunately, you won’t have to worry about compatibility if you use Instapage. When making a landing page, users can switch to mobile view to determine how the page would look like on a smartphone.
The Business plan for Instapage costs $199 a month, or $149 a month if paid annually. Choosing to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion Instapage Builder 2.0
Instapage is a fantastic recommendation for beginners and even those with quite a bit of experience. The interface is intuitive, easy to navigate, and neat. During your first few trials, the complete freedom in designing a landing page can intimidate beginners. Still, the program’s assistive user interface attributes will set you on track. Although other programs can do better with respect to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels in quick, slick, and powerful landing pages. Projects which are done with this service look top-notch and professionally done.
Q: Is there a free plan?
A: There is no free plan, but Instapage provides a free trial for a week.
Q: Can I use third party software analytics apps with Instapage?
A: Yes. Instapage integrates easily with analytics programs, as well as other blogging and marketing apps.
Q: Can Instapage landing pages be posted in WordPress?
A: Yes. In actuality, there’s a plugin specifically for WordPress to ease publishing better.
Q: How can Instapage manage customer support?
A: Instapage has a very responsive client center. They can be contacted through live chat from Monday to Friday, 4 am and 3 pm PST.