The whole point of setting up a website is to engage with visitors. Engaging with your site’s visitors well lets you sell more products or increase your followers. This is precisely why constructing great landing pages is such a huge deal. If you have an effective landing page, it is going to open up more opportunities for whatever you are putting on your site.
Back then, when creating landing pages required that you start from scratch by writing your own code, site owners had to pay a hefty amount of money. And often, the bill won’t even include the actual look of the landing page. But now, as technology advanced and things got a little bit easier for regular folks, making landing pages is now something that everybody can do. In this review, we will look at Instapage, a service that lets customers create, manage, and maintain your landing page.
Features: How Can Instapage Help You? Instapage Basic
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after having an Instapage account, users will be taken to the dashboard. Instapage’s dashboard doesn’t have the most striking visuals, but you can view the main things easily here. Links to every tool and feature you will need for your landing page will be in the main menu which can be seen on the left side of the page.
The more prominent features such as; AdMap, Landing Pages, Personalization, Experiments, and Analytics, are sure to be the first thing a user sees. On the bottom half are things like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads accounts with Instapage. Data from ads can be automatically imported and will reflect on your PostClick score if you have enabled syncing. Simply put, the PostClick score enables users to compare the total number of ads that they have and the total number of personalized experiences. Instapage Basic
Once calculated, the PostClick score is easily viewed on the Instapage. Controlling domain access can be done by users through the dashboard. This means that they can easily take or give away access to domains. But to do this, the”Domains” page should be allowed first in the settings menu. The main settings area also shows a log of modifications done to the whole account. Actions including editing or renaming projects will be logged automatically.
This area also enables users to quickly see newly created leads and add team members to the account. This is easily the most essential page here, as this gives the Instapage Dashboard a switchboard functionality.
The security of everything, even if every setting can be toggled from it, is one thing that I like about the Instapage Dashboard, You won’t have to worry about sketchy third-party providers, as syncing with them will automatically direct users to an authorization page. This is an excellent way of handling security, rather than entering an accounts API key such as other applications would require.
The Drag-And-Drop Landing Page Editor
The actual Landing Page Editor is really simple to use because it is mostly just drag and drop. Users can start from scratch, or they can choose from the vast array of template choices. The templates on Instapage are also fully customizable, so users can build just what they want from the templates. I can confidently state that Instapage provides users the freedom to easily create the landing page of their dreams.
Even, by comparison, creating a landing page with Instapage is still outstandingly easy. Elements of each template can be moved around and edited as much as users need. This isn’t the case for several other services where elements can only be set among fixed, predetermined spots.
How the editor balances creative freedom and being user-friendly is another thing that makes it great. Professional applications usually suffers from this, much like how novice drivers would find it more challenging to drive a manual transmission vehicle. Instapage assists users when they move around page elements by displaying markers and grids. This makes lining up things simple.
When transferring elements, the distance between the one being moved from other neighboring elements will be shown to the user at all times. This is truly helpful for making certain that an element appears nicely positioned with respect to its environment. Upon dropping an element to a new position, a crispy snapping animation occurs.
Although you’re free to ignore this grid along with other indicators, it is nice to have some advice when arranging the page elements.
As you’re working in the page builder, you can preview your landing page at any given stage in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, so you won’t have to preview your layout often. It should look exactly how it does in the editor once it’s published.
Another great trick that Instapage has under its sleeves is your Instablocks feature. Instablocks lets users manage multiple landing pages which will save them so much time. A library of reusable groups of components called “blocks” can basically be done in Instapage. Yes, it’s just like having modular landing pages.
Users can make a block for any purpose which they want, say something that’s intended for website visitors to leave comments and such. Once it is stored in the Instablocks library, then it can be included in any landing page which the user is editing. It really puts the instant in Instablocks.
What is even better is that there already are pre-installed blocks ready for use. They are all editable, so users can tailor them easily to fit their requirements. The blocks saved in the library may also be edited. Having changes reflected across all landing pages containing the edited block is possible. However, this feature requires an update to the more expensive Instapage Enterprise plan. Instapage Basic
Landing Page Widgets
So that visitors can interact with your landing pages, adding widgets is vital. Instapage enables users set widgets in landing pages quickly. It will be ready to use with just a click on the widget’s icon on the sidebar menu.
Once this task is completed, it’s quite simple to be able to put it anywhere on your website Users may also choose to edit the look and functionality of any widget. The changes to performance can range from changing targets to completely revamping how the widget behaves.
Even though the pre-installed widgets work well, other software used for making landing pages edges out Instapage. More intricate widgets are featured in Divi Builder, which is used to create WordPress pages. However, Instapage widgets should be sufficient to cover the necessities. Here are some of them:
- HTML widgets
With a modern WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder, you may add readymade sliders, testimonials, pricing tables, and a lot more things to your pages.
With Instapage, you can create your own pricing tables or testimonial panels by blending the text, image, and headlines widgets, for example.
Still, it’s not quite as convenient as being able to put in a ready-made purpose-built widget to your page. There are some pre-built pricing tables and other elements in the page template to help save you time. However, adding them to your pages is not as easy as having access to ready-made widgets which you can drag and drop onto your own pages.
Thankfully, the Instablock feature mentioned previously does give you a way to make an element, such as a pricing table or call-to-action. You may then save it for reuse on any page when required.
Mobile-Friendly Page Designs
The device and display size should not be a problem for an effective landing page to look good. Fortunately, you won’t have to worry about compatibility if you use Instapage. When making a landing page, users can switch to mobile view to determine how the page would look like on a smartphone.
The Business plan for Instapage costs $199 per month, or $149 per month if paid annually. Opting to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion Instapage Basic
Instapage is a fantastic recommendation for beginners and even those with quite a lot of experience. The interface is intuitive, easy to navigate, and neat. The complete freedom in designing a landing page can be intimidating during your first few trials. Nonetheless, the app’s assistive user interface features will set you on track. Although other programs can do better with respect to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels at quick, slick, and effective landing pages. Finishing top-notch and professional-looking projects is a guarantee with this product.
Q: Is there a free plan?
A: There is no free plan, but Instapage provides a free trial for one week.
Q: Can I use third party applications analytics apps with Instapage?
A: Yes. Instapage integrates easily with analytics programs, in addition to other blogging and marketing apps.
Q: Can Instapage landing pages be published in WordPress?
A: Yes. In fact, there’s a plugin specifically for WordPress to facilitate publishing better.
Q: How can Instapage handle customer support?
A: Instapage has a very responsive customer center. They may be reached through live chat from Monday to Friday, 4 am and 3 pm PST.