The whole point of setting up a website is to engage with visitors. Engaging with your site’s visitors well enables you to sell more products or boost your followers. This is precisely why constructing great landing pages is such a huge deal. If you have an effective landing page, it is going to open up more opportunities for whatever you’re putting on your site.
Back then, when making landing pages required that you start from scratch by writing your own code, website owners had to pay a hefty amount of money. And often, the bill won’t even include the actual design of the landing page. But now, as technology advanced and things got a little bit easier for regular folks, making landing pages has become something that everybody can do. In this review, we’ll look at Instapage, a service that lets users create, manage, and maintain your landing page.
Features: How Can Instapage Help You? Instapage Active Campaign
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after finalizing an Instapage account, users will be taken to the dashboard. Instapage’s dashboard does not have the most striking visuals, but you can view the most important things easily here. Links to every tool and feature you will need for your landing page will be in the main menu which can be seen on the left side of the page.
The more important features such as; AdMap, Landing Pages, Personalization, Experiments, and Analytics, are sure to be the first thing a person sees. On the bottom half are stuff like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads accounts with Instapage. Data from advertisements can be automatically imported and will reflect towards your PostClick score if you have enabled syncing. To put it simply, the PostClick score enables users to compare the entire number of ads that they have and the total number of personalized experiences. Instapage Active Campaign
Once calculated, the PostClick score can be readily seen on the Instapage. The dashboard allows users to control domain access. This means that they can easily give or take away access to domains. But to do so, the”Domains” page ought to be enabled first in the settings menu. The main settings area also shows a log of modifications done to the whole account. Everything is logged automatically, including renaming or editing projects.
This area also enables users to quickly view newly created leads and add team members to the accounts. This is easily the most necessary page here, as this provides the Instapage Dashboard a switchboard functionality.
The security of everything, even if every setting can be toggled from it, is one thing that I enjoy about the Instapage Dashboard, You won’t need to think about sketchy third-party services, as syncing with them will automatically direct users to an authorization page. This is an excellent means of handling security, instead of entering an account API key such as other applications would require.
The Drag-And-Drop Landing Page Editor
The actual Landing Page Editor is really easy to use because it is mostly just drag and drop. Users can begin from scratch, or they can choose from the vast array of template choices. The templates on Instapage are also fully customizable, so users can build exactly what they want in the templates. I can confidently state that Instapage gives users the freedom to easily create the landing page of their dreams.
Even, by comparison, making a landing page with Instapage remains outstandingly easy. Elements of each template can be moved around and edited as far as users want. This isn’t the case for some other services where components can only be set among fixed, predetermined spots.
Another thing which makes the editor great is the way that it balances creative freedom and being user-friendly. Professional applications usually suffers from this, much like how novice drivers might find it harder to drive a manual transmission vehicle. Instapage helps users when they move around page elements by displaying markers and grids. This makes lining up things easy.
Users can also see the distance between the element being moved from other nearby elements. This is truly helpful for making certain that an element appears nicely positioned with regard to its environment. Upon dropping an element to a new place, a crispy snapping cartoon happens.
It is wonderful to have some guidance when organizing the page elements with the grid but you can also opt to ignore it and other indicators
While you’re working in the webpage builder, you can preview your landing page at any given stage in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, so you won’t need to preview your design often. It should look exactly how it does in the editor once it is published.
Another great trick that Instapage has under its sleeves is your Instablocks feature. Instablocks lets users manage multiple landing pages that will save them so much time. A library of reusable groups of elements called “blocks” can basically be done in Instapage. Yes, it is just like having modular landing pages.
Users can create a block for any purpose which they need, say something that’s meant for site visitors to leave comments and such. Once it is saved in the Instablocks library, then it may be contained in any landing page that the user is editing. It really puts the instant in Instablocks.
What’s even better is that there already are pre-installed blocks ready for use. They are all editable, so users can tailor them easily to fit their requirements. The blocks stored in the library can also be edited. It’s possible to have changes mirrored across all landing pages containing the edited block. But, this feature requires an update to the more expensive Instapage Enterprise plan. Instapage Active Campaign
Landing Page Widgets
So that visitors can interact with your landing pages, adding widgets is a must. Instapage enables users place widgets in landing pages quickly. It will be ready to use with just a click on the widget’s icon on the sidebar menu.
After doing so, it can be placed anywhere on the landing page. Users can also choose to edit the look and functionality of any widget. The changes to performance can range from changing targets to completely revamping how the widget behaves.
Even though the pre-installed widgets work well, other software used for making landing pages edges out Instapage. Divi Builder, which can be used to make WordPress pages, feature more complex widgets. But, Instapage widgets should be enough to cover the necessities. Here are some of them:
- HTML widgets
Adding ready-made sliders, testimonials, pricing tables, and many more things to your pages can be done with more contemporary WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder.
With Instapage, you can create your own pricing tables or testimonial panels by blending the text, image, and headlines widgets, for example.
Nonetheless, it’s not quite as convenient as being able to add a ready-made purpose-built widget to your webpage. There are some pre-built pricing tables and other elements in the page template to save you time. Using ready-made widgets which you can drag and drop onto your pages is still easier than the ones in Instapages.
Luckily, the Instablock feature mentioned earlier does give you a way to create an element, such as a pricing table or call-to-action. You can then save it for reuse on any page when required.
Mobile-Friendly Page Designs
An effective landing page should look good on any device and display size. Luckily, you won’t need to worry about compatibility if you use Instapage. When making a landing page, users may switch to mobile view to determine how the page would look like on a smartphone.
The Business plan for Instapage costs $199 per month, or $149 per month if paid annually. Choosing to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion Instapage Active Campaign
Instapage is a fantastic recommendation for beginners and even those with quite a lot of experience. The interface is intuitive, easy to navigate, and neat. During your first few trials, the complete freedom in designing a landing page can intimidate beginners. Nonetheless, the app’s assistive user interface features will set you on track. Although other apps can do better with regard to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels in quick, sleek, and powerful landing pages. Projects that are done with this service look top-notch and professionally done.
Q: Is there a free plan?
A: There’s no free plan, but Instapage offers a free trial for a week.
Q: Can I use third party software analytics apps with Instapage?
A: Yes. Instapage integrates readily with analytics programs, in addition to other blogging and marketing programs.
Q: Can Instapage landing pages be posted in WordPress?
A: Yes. In actuality, there is a plugin specifically for WordPress to facilitate publishing better.
Q: How can Instapage handle customer support?
A: Instapage has a very responsive customer center. They can be reached through live chat from Monday to Friday, 4 am and 3 pm PST.