The entire point of setting up a website is to engage with visitors. Engaging with your site’s visitors well enables you to sell more products or boost your followers. This is precisely why building great landing pages is such a massive deal. If you have an effective landing page, it will open up more opportunities for whatever you are putting on your website.
Back then, when creating landing pages required that you start from scratch by writing your own code, site owners had to pay a hefty amount of money. And often, the bill will not even include the actual design of the landing page. But now, as technology advanced and things got a little bit easier for regular people, making landing pages has become something that everyone can do. In this review, we will look at Instapage, a service that lets users create, manage, and maintain your landing page.
Features: How Can Instapage Help You? How To Connect Instapage To An Active Campaign Automation
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after having an Instapage account, users will be taken to the dashboard. Instapage’s dashboard doesn’t have the most striking visuals, but you can view the most important things easily here. Links to every tool and feature you’ll need for your landing page will be in the main menu which can be seen on the left side of the page.
Users will initially see the main attributes: AdMap, Landing Pages, Personalization, Experiments, and Analytics. On the bottom half are stuff like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads accounts with Instapage. Data from ads can be automatically imported and will reflect on your PostClick score if you have enabled syncing. Simply put, the PostClick score enables users to compare the total number of ads that they have and the complete number of personalized experiences. How To Connect Instapage To An Active Campaign Automation
Once calculated, the PostClick score is easily seen on the Instapage. Managing domain access can be done by users through the dashboard. This means that they can easily give or take away access to domains. But to do this, the”Domains” page should be allowed first in the settings menu. The main settings area also shows a log of modifications done to the whole account. Actions including editing or renaming projects will be logged automatically.
This area also enables users to quickly view newly generated leads and add team members to the accounts. This is easily the most essential page here, as this provides the Instapage Dashboard a switchboard functionality.
The security of everything, even if every setting can be accessed from it, is one thing that I like about the Instapage Dashboard, You won’t need to worry about sketchy third-party providers, as syncing with them will automatically direct users to an authorization page. This is an fantastic way of handling security, instead of entering an account API key like other software would require.
The Drag-And-Drop Landing Page Editor
The actual Landing Page Editor is really simple to use because it is mostly just drag and drop. Users can begin from scratch, or they can choose from the vast array of template options. The templates on Instapage are also fully customizable, so users can build exactly what they want from the templates. The freedom to easily create the landing page of your dreams is something that you can expect from Instapage.
Even, by comparison, making a landing page with Instapage is still outstandingly simple. Elements of each template can be moved around and edited as much as users need. This is not the case for several other services where components can only be set among fixed, predetermined spots.
Another thing that makes the editor great is how it balances creative freedom and being user friendly. Professional applications usually suffers from this, similar to how novice drivers might find it more challenging to drive a manual transmission vehicle. Instapage helps users when they move around page elements by displaying markers and grids. This makes lining up things easy.
When moving elements, the distance between the one being moved from other nearby elements will be shown to the user at all times. This is truly helpful for making sure that an element looks nicely positioned with respect to its environment. Upon dropping an element to a new place, a crispy snapping cartoon occurs.
It is nice to have some advice when organizing the page elements with the grid but you can also opt to ignore it along with other indicators
While you’re working in the page builder, you can preview your landing page at any point in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, so you won’t have to preview your layout often. When it is published, it should look precisely how it does in the editor.
Another great trick that Instapage has under its sleeves is the Instablocks feature. Instablocks lets users manage multiple landing pages which will save them so much time. In short, Instablocks allows the creation of a library of reusable groups of elements called “blocks”. Yes, it’s just like having modular landing pages.
Users may make a block for any purpose which they want, say something that’s intended for website visitors to leave comments and such. Once it is stored in the Instablocks library, it can be contained in any landing page which the user is editing. It’s one of those things that makes things in Instapage really instant.
What’s even better is that there already are pre-installed blocks ready for use. They’re all editable, so users can tailor them easily to match their needs. The blocks stored in the library may also be edited. Having changes mirrored across all landing pages containing the edited block is possible. However, this feature requires an upgrade to the more expensive Instapage Enterprise plan. How To Connect Instapage To An Active Campaign Automation
Landing Page Widgets
So that visitors can interact with your landing pages, adding widgets is a must. Instapage lets users set widgets in landing pages immediately. Just click on the widget’s icon on the sidebar menu and it’ll be ready to use.
After doing this, it can be put anywhere on the landing page. Users can also choose to edit the appearance and performance of any widget. The changes to functionality can range from changing targets to completely revamping the way the widget behaves.
Even though the pre-installed widgets work well, other applications used for making landing pages edges out Instapage. More intricate widgets are featured in Divi Builder, which is used to create WordPress pages. But, Instapage widgets should be enough to cover the requirements. Here are some of them:
- HTML widgets
Adding readymade sliders, reviews, pricing tables, and a lot more items to your pages can be done with more contemporary WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder.
With Instapage, you can create your own pricing tables or testimonial panels by blending the text, picture, and headlines widgets, for example.
Being able to put in a premade widget on to your website is still quite the convenient feature, if you think about it. There are a few pre-built pricing tables and other elements in the page template to save you time. However, adding them to your pages isn’t as easy as having access to ready-made widgets that you can drag and drop onto your pages.
Thankfully, the Instablock feature mentioned earlier does give you a way to make an element, such as a pricing table or call-to-action. You may then save it for reuse on any page when needed.
Mobile-Friendly Page Designs
An effective landing page should look good on any device and screen size. Fortunately, you won’t need to worry about compatibility if you use Instapage. When creating a landing page, users may switch to mobile view to determine how the page would look like on a smartphone.
You have the choice to pay for the Instapage Business plan for $199 a month, or $149 per month if paid annually. Choosing to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion How To Connect Instapage To An Active Campaign Automation
Instapage is a fantastic recommendation for beginners and even those with quite a lot of experience. The interface is intuitive, easy to navigate, and neat. During your first few trials, the complete freedom in designing a landing page can intimidate beginners. Still, the program’s assistive user interface features will place you on track. Although other programs can do better with respect to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels in quick, slick, and powerful landing pages. Finishing top-notch and professional-looking projects is a guarantee with this product.
Q: Is there a free plan?
A: There is no free plan, but Instapage offers a free trial for one week.
Q: Can I use third party software analytics apps with Instapage?
A: Yes. Instapage integrates readily with analytics apps, as well as other blogging and marketing programs.
Q: Can Instapage landing pages be posted in WordPress?
A: Yes. In fact, there’s a plugin specifically for WordPress to ease publishing better.
Q: How does Instapage handle customer support?
A: Instapage has a very responsive client center. They can be contacted through live chat from Monday to Friday, 4 am and 3 pm PST.