The entire point of setting up a website is to engage with visitors. Engaging with your website’s visitors well lets you sell more products or boost your followers. This is precisely why constructing great landing pages is such a massive deal. If you have an effective landing page, it is going to open up more opportunities for whatever you’re putting on your website.
Back then, when creating landing pages required that you start from scratch by writing your own code, website owners had to pay a hefty amount of cash. And often, the bill will not even include the real design of the landing page. Now, however, as technology advanced and things got a little bit easier for regular people, making landing pages is now something that everybody can do. One of the services that lets customers create, manage, and maintain landing pages is Instapage, and this review will help you decide if it’s the one for you.
Features: How Can Instapage Assist You? How To Advertise On Instapage
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after having an Instapage account, users will be taken to the dashboard. Instapage’s dashboard doesn’t have the most striking visuals, but you can view the main things easily here. Links to every tool and feature you will need for your landing page will be in the main menu which can be found on the left side of the page.
The more important features such as; AdMap, Landing Pages, Personalization, Experiments, and Analytics, are sure to be the first thing a user sees. On the bottom half are things like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads account with Instapage. In that case, data from advertisements can be automatically imported and will reflect towards your PostClick score. To put it simply, the PostClick score allows users to compare the entire number of ads that they have and the complete number of personalized experiences. How To Advertise On Instapage
Once calculated, the PostClick score can be easily seen on the Instapage. The dashboard allows users to manage domain access. This means that they can easily take or give away access to domains. But to do this, the”Domains” page should be enabled first in the settings menu. The main settings area also shows a log of modifications done to the entire account. Everything is logged automatically, including editing or renaming projects.
Adding freshly generated leads as well as new team members is also another capability that this page includes. This is easily the most essential page here, as this gives the Instapage Dashboard a switchboard functionality.
The security of everything, even if every setting can be toggled from it, is one thing that I enjoy about the Instapage Dashboard, You won’t need to worry about sketchy third-party services, as syncing with them will automatically direct users to an authorization page. This is an fantastic way of handling security, instead of entering an account API key such as other applications would require.
The Drag-And-Drop Landing Page Editor
Because it’s mostly just drag and drop, the actual Landing Page Editor is so simple to use. Users can begin from scratch, or they can choose from the vast array of template options. The templates on Instapage are also fully customizable, so users can build exactly what they want from the templates. I can confidently state that Instapage gives users the freedom to easily create the landing page of their dreams.
Even, by comparison, making a landing page with Instapage is still outstandingly simple. Moving around editing elements of each template can be done by users as much as they need. This is not the case for several other services where components can only be set among fixed, predetermined spots.
How the editor balances creative freedom and being user friendly is another thing that makes it great. Professional applications usually suffers from this, much like how novice drivers would find it more challenging to drive a manual transmission vehicle. Instapage assists users when they move around page elements by displaying markers and grids. This makes lining things up easy.
Users may also see the distance between the element being moved from other nearby elements. This is truly helpful for making certain that an element looks nicely positioned with respect to its environment. Upon dropping an element to a new position, a crispy snapping animation occurs.
Although you’re free to ignore this grid and other indicators, it is nice to have some advice when arranging the page elements.
As you’re working in the webpage builder, you can preview your landing page at any point in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, so you won’t have to preview your design often. When it’s published, it should look precisely how it does in the editor.
Another great trick that Instapage has under its sleeves is your Instablocks feature. Instablocks lets users manage multiple landing pages that will save them so much time. In short, Instablocks allows the creation of a library of reusable groups of elements called “blocks”. Yes, it’s just like having modular landing pages.
Users may make a block for any purpose that they need, say something that’s intended for website visitors to leave comments and such. Once it is saved in the Instablocks library, it may be contained in any landing page that the user is editing. It’s one of those things that makes things in Instapage really instant.
What is even better is that there already are pre-installed blocks ready for use. They’re all editable, so users can tailor them easily to fit their requirements. The blocks stored in the library may also be edited. Having changes mirrored across all landing pages containing the edited block is possible. But, this feature requires an update to the more expensive Instapage Enterprise plan. How To Advertise On Instapage
Landing Page Widgets
So that visitors can interact with your landing pages, including widgets is a must. Instapage enables users place widgets in landing pages immediately. It will be ready to use with just a click on the widget’s icon on the sidebar menu.
Once this task is done, it’s quite simple to be able to put it anywhere on your website Users may also choose to edit the look and performance of any widget. The changes to functionality can range from changing targets to completely revamping the way the widget behaves.
Even though the pre-installed widgets work well, other applications used for creating landing pages edges out Instapage. More intricate widgets are featured in Divi Builder, which can be used to create WordPress pages. However, Instapage widgets should be enough to cover the necessities. Here are some of them:
- HTML widgets
Adding ready-made sliders, testimonials, pricing tables, and a lot more things to your pages can be done with more modern WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder.
Blending the text, image, and headlines widgets can be done to create your own pricing tables or testimonial panels with Instapage.
Still, it’s not quite as convenient as having the ability to put in a ready-made purpose-built widget to your webpage. There are some pre-built pricing tables and other elements in the page template to help save you time. However, adding them to your pages isn’t as straightforward as using ready-made widgets which you can drag and drop onto your pages.
Luckily, the Instablock feature mentioned previously does give you a way to create an element, such as a pricing table or call-to-action. You can then save it for reuse on any page when required.
Mobile-Friendly Page Designs
An effective landing page should look great on any device and display size. Fortunately, you won’t have to worry about compatibility if you use Instapage. When making a landing page, users may switch to cellular view to determine how the page would look like on a smartphone.
The Business plan for Instapage prices $199 a month, or $149 a month if paid annually. Opting to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion How To Advertise On Instapage
Instapage is a fantastic recommendation for novices and even those with quite a bit of experience. The interface is intuitive, easy to navigate, and neat. During your first few trials, the complete freedom in designing a landing page can intimidate beginners. Still, the program’s assistive user interface attributes will set you on track. Although other apps can do better with respect to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels at quick, slick, and powerful landing pages. Finishing top-notch and professional-looking projects is a guarantee with this product.
Q: Is there a free plan?
A: There is no free plan, but Instapage provides a free trial for a week.
Q: Can I use third party software analytics programs with Instapage?
A: Yes. Instapage integrates readily with analytics apps, in addition to other blogging and marketing programs.
Q: Can Instapage landing pages be posted in WordPress?
A: Yes. In actuality, there’s a plugin specifically for WordPress to facilitate publishing better.
Q: How does Instapage manage customer support?
A: Instapage has a very responsive customer center. They may be contacted through live chat from Monday to Friday, 4 am and 3 pm PST.