The whole point of setting up a website is to participate with visitors. Engaging with your website’s visitors well enables you to sell more products or boost your followers. Building great landing pages is a huge deal precisely of that. If you have an effective landing page, it is going to open up more opportunities for whatever you’re putting on your site.
Back then, when creating landing pages required that you start from scratch by writing your own code, website owners had to pay a hefty amount of money. And often, the invoice will not even include the real design of the landing page. But now, as technology advanced and things got a little bit easier for regular folks, making landing pages has become something that everyone can do. In this review, we’ll look at Instapage, a service that lets customers create, manage, and keep your landing page.
Features: How Can Instapage Help You? Google Analytics Goal Tracking In Instapage
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after having an Instapage account, users will be taken to the dashboard. Instapage’s dashboard does not have the most striking visuals, but you can see the main things easily here. The main menu, which can be found on the left side of the page, contains links to every tool and feature you’ll need for your landing page.
The more prominent features such as; AdMap, Landing Pages, Personalization, Experiments, and Analytics, are sure to be the first thing a user sees. On the bottom half are things like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads accounts with Instapage. Data from advertisements can be automatically imported and will reflect on your PostClick score if you have enabled syncing. Simply put, the PostClick score enables users to compare the entire number of ads that they have and the complete number of personalized experiences. Google Analytics Goal Tracking In Instapage
Once calculated, the PostClick score is easily viewed on the Instapage. The dashboard allows users to control domain access. This means that they can easily take or give away access to domains. But to do so, the”Domains” page should be enabled first in the settings menu. The main settings area also shows a log of modifications done to the entire account. Everything is logged automatically, including editing or renaming projects.
Adding newly generated leads as well as new team members is also another feature that this page has. This is easily the most necessary page here, as this provides the Instapage Dashboard a switchboard functionality.
One thing that I like about the Instapage Dashboard is how secure it is, even if every setting can be accessed from it. You won’t need to worry about sketchy third-party services, as syncing with them will automatically direct users to an authorization page. This is an fantastic way of handling security, rather than entering an accounts API key such as other software would require.
The Drag-And-Drop Landing Page Editor
Because it is mostly just drag and drop, the actual Landing Page Editor is really simple to use. Users can start from scratch, or they can choose from the huge array of template choices. The templates on Instapage are also fully customizable, so users can build just what they want in the templates. I can confidently state that Instapage provides users the freedom to easily create the landing page of their dreams.
Even, by comparison, making a landing page using Instapage remains outstandingly easy. Moving around editing elements of each template can be done by users as much as they need. This is not the case for some other services where elements can only be placed among fixed, predetermined spots.
The way that the editor balances creative freedom and being user-friendly is another thing that makes it great. Professional software usually suffers from this, similar to how novice drivers would find it more challenging to drive a manual transmission vehicle. Instapage assists users when they move around page elements by displaying markers and grids. This makes lining up things easy.
Users may also find the distance between the element being transferred from other neighboring elements. This is really helpful for making sure that an element appears nicely positioned with regard to its environment. Upon dropping an element to a new place, a crispy snapping cartoon occurs.
Although you’re free to ignore this grid along with other indicators, it’s nice to have some advice when organizing the page elements.
As you’re working in the page builder, you can preview your landing page at any given point in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, which means you won’t have to preview your design often. When it is published, it should look precisely how it does in the editor.
Another terrific trick that Instapage has under its sleeves is your Instablocks feature. Instablocks lets users manage multiple landing pages which will save them so much time. In short, Instablocks allows the creation of a library of reusable groups of components called “blocks”. Yes, it is just like having modular landing pages.
Users may make a block for any purpose that they want, say something that’s intended for website visitors to leave comments and such. Once it’s saved in the Instablocks library, then it can be contained in any landing page which the user is editing. It really puts the instant in Instablocks.
What is even better is that there already are pre-installed blocks ready for use. They’re all editable, so users can tailor them easily to fit their requirements. The blocks saved in the library may also be edited. Having changes reflected across all landing pages containing the edited block is possible. However, this feature requires an update to the more expensive Instapage Enterprise plan. Google Analytics Goal Tracking In Instapage
Landing Page Widgets
So that visitors can interact with your landing pages, adding widgets is a must. Instapage lets users place widgets in landing pages immediately. It will be ready to use with just a click on the widget’s icon on the sidebar menu.
After doing this, it can be put anywhere on the landing page. Users may also choose to edit the look and performance of any widget. The changes to performance can range from changing targets to completely revamping how the widget behaves.
Although the pre-installed widgets work well, other applications used for making landing pages edges out Instapage. Divi Builder, which is used to create WordPress pages, feature more complex widgets. However, Instapage widgets should be sufficient to cover the necessities. Here are some of them:
- HTML widgets
Adding readymade sliders, reviews, pricing tables, and many more things to your pages can be done with more contemporary WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder.
With Instapage, you may make your own pricing tables or testimonial panels by blending the text, image, and headlines widgets, for example.
Being able to put in a premade widget on to your landing page is still quite the useful feature, if you think about it. There are some pre-built pricing tables and other elements in the page template to help save you time. Having access to ready-made widgets which you can drag and drop onto your pages is still easier than the ones in Instapages.
Thankfully, the Instablock feature mentioned earlier does give you a way to create an element, such as a pricing table or call-to-action. You can then save it for reuse on any page when needed.
Mobile-Friendly Page Designs
The device and display size should not be a problem for an effective landing page to look good. Luckily, you won’t have to worry about compatibility if you use Instapage. When making a landing page, users can switch to mobile view to see how the page would look like on a smartphone.
The Business plan for Instapage costs $199 a month, or $149 a month if paid annually. Opting to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion Google Analytics Goal Tracking In Instapage
Instapage is a fantastic recommendation for novices and even those with quite a bit of experience. The interface is intuitive, easy to navigate, and neat. The complete freedom in designing a landing page can be intimidating during your first few trials. Nonetheless, the program’s assistive user interface features will set you on track. Although other programs can do better with regard to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels in quick, sleek, and effective landing pages. Finishing top-notch and professional-looking projects is a guarantee with this product.
Q: Is there a free plan?
A: There is no free plan, but Instapage provides a free trial for a week.
Q: Can I use third party applications analytics apps with Instapage?
A: Yes. Instapage integrates readily with analytics programs, in addition to other blogging and marketing apps.
Q: Can Instapage landing pages be posted in WordPress?
A: Yes. In actuality, there’s a plugin specifically for WordPress to ease publishing better.
Q: How can Instapage handle customer support?
A: Instapage has a very responsive client center. They can be reached through live chat from Monday to Friday, 4 am and 3 pm PST.