The entire point of preparing a website is to engage with visitors. Engaging with your website’s visitors well lets you sell more products or increase your followers. Constructing great landing pages is a massive deal exactly of that. If you have an effective landing page, it is going to open up more opportunities for whatever you’re putting on your site.
Back then, when making landing pages required that you start from scratch by writing your own code, website owners had to pay a hefty amount of money. And often, the bill will not even include the actual design of the landing page. But now, as technology advanced and things got a little bit easier for regular people, making landing pages has become something that everybody can do. One of the services that lets customers create, manage, and keep landing pages is Instapage, and this review will help you decide if it’s the one for you.
Features: How Can Instapage Help You? Free Alternatives To Instapage
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after having an Instapage account, users will be taken to the dashboard. Instapage’s dashboard doesn’t have the most striking visuals, but you can see the most important things easily here. Links to every tool and feature you’ll need for your landing page will be in the main menu which can be seen on the left side of the page.
Users will first find the main attributes: AdMap, Landing Pages, Personalization, Experiments, and Analytics. On the bottom half are things like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads accounts with Instapage. Data from advertisements can be automatically imported and will reflect towards your PostClick score if you have enabled syncing. To put it simply, the PostClick score enables users to compare the total number of ads that they have and the complete number of personalized experiences. Free Alternatives To Instapage
Once calculated, the PostClick score can be easily viewed on the Instapage. Managing domain access can be done by users through the dashboard. This means that they can easily give or take away access to domains. But to do this, the”Domains” page should be enabled first in the settings menu. The main settings area also shows a log of modifications done to the entire account. Actions including editing or renaming projects will be logged automatically.
Adding newly generated leads as well as new team members is also another feature that this page has. This is easily the most necessary page here, as this provides the Instapage Dashboard a switchboard functionality.
One thing that I like about the Instapage Dashboard is how secure it is, even if every setting can be accessed from it. You won’t need to worry about sketchy third-party providers, as syncing with them will automatically direct users to an authorization page. This is an fantastic way of handling security, rather than entering an account API key like other software would require.
The Drag-And-Drop Landing Page Editor
Because it is mostly just drag and drop, the actual Landing Page Editor is so easy to use. Users can start from scratch, or they can choose from the vast array of template options. The templates on Instapage are also fully customizable, so users can build just what they want in the templates. I can confidently state that Instapage gives users the freedom to easily create the landing page of their dreams.
Even, by comparison, creating a landing page with Instapage is still outstandingly easy. Moving around editing elements of each template can be done by users as far as they need. This isn’t the case for some other services where elements can only be set among fixed, predetermined spots.
Another thing which makes the editor great is how it balances creative freedom and being user friendly. Professional software usually suffers from this, much like how novice drivers might find it more challenging to drive a manual transmission vehicle. Instapage helps users when they move around page elements by displaying markers and grids. This makes lining things up simple.
When transferring elements, the distance between the one being moved from other neighboring elements will be shown to the user at all times. This is really helpful for making certain that an element looks nicely positioned with regard to its surroundings. Upon dropping an element to a new position, a crispy snapping animation happens.
It’s wonderful to have some guidance when organizing the page elements with the grid but you can also opt to ignore it along with other indicators
As you’re working in the webpage builder, you can preview your landing page at any given point in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, which means you won’t have to preview your layout often. When it’s posted, it should look precisely how it does in the editor.
Another great trick that Instapage has under its sleeves is the Instablocks feature. Instablocks lets users manage multiple landing pages which will save them so much time. In short, Instablocks allows the creation of a library of reusable groups of elements called “blocks”. Yes, it’s just like having modular landing pages.
Users may create a block for any purpose which they want, say something that’s intended for website visitors to leave comments and such. Once it’s stored in the Instablocks library, it can be included in any landing page that the user is editing. It’s one of those things that makes things in Instapage truly instant.
What is even better is that there already are pre-installed blocks ready for use. They’re all editable, so users can tailor them easily to match their requirements. The blocks stored in the library may also be edited. Having changes reflected across all landing pages containing the edited block is possible. However, this feature requires an update to the more expensive Instapage Enterprise plan. Free Alternatives To Instapage
Landing Page Widgets
So that visitors can interact with your landing pages, adding widgets is a must. Instapage enables users place widgets in landing pages immediately. Just click on the widget’s icon on the sidebar menu and it’ll be ready to use.
After doing so, it can be put anywhere on the landing page. Users may also choose to edit the appearance and performance of any widget. The changes to functionality can range from changing targets to completely revamping the way the widget behaves.
Even though the pre-installed widgets work well, other software used for creating landing pages edges out Instapage. Divi Builder, which can be used to create WordPress pages, feature more intricate widgets. But, Instapage widgets should be enough to cover the requirements. Here are some of them:
- HTML widgets
With a contemporary WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder, you can add readymade sliders, reviews, pricing tables, and a lot more things to your pages.
Blending the text, picture, and headlines widgets can be done to create your own pricing tables or testimonial panels with Instapage.
Being able to place in a premade widget on to your landing page is still quite the convenient feature, if you think about it. There are some pre-built pricing tables and other elements in the page template to help save you time. However, adding them to your own pages is not as easy as using ready-made widgets that you can drag and drop onto your pages.
Luckily, the Instablock feature mentioned earlier does give you a way to create an element, such as a pricing table or call-to-action. You may then save it for reuse on any page when needed.
Mobile-Friendly Page Designs
An effective landing page should look good on any device and display size. Luckily, you won’t have to worry about compatibility if you use Instapage. When creating a landing page, users can switch to mobile view to see how the page would look like on a smartphone.
The Business plan for Instapage prices $199 a month, or $149 per month if paid annually. Choosing to pay on a yearly basis requires $1,788 upfront but will save you $600.
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Instapage is a fantastic recommendation for novices and even those with quite a bit of experience. The interface is intuitive, easy to navigate, and neat. During your first few trials, the complete freedom in designing a landing page can intimidate beginners. Nonetheless, the app’s assistive user interface features will place you on track. Although other apps can do better with respect to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels at quick, sleek, and effective landing pages. Projects which are done with this service look top-notch and professionally done.
Q: Is there a free plan?
A: There is no free plan, but Instapage offers a free trial for one week.
Q: Can I use third party software analytics programs with Instapage?
A: Yes. Instapage integrates easily with analytics programs, in addition to other blogging and marketing programs.
Q: Can Instapage landing pages be posted in WordPress?
A: Yes. In fact, there is a plugin specifically for WordPress to ease publishing better.
Q: How does Instapage manage customer support?
A: Instapage has a very responsive customer center. They may be contacted through live chat from Monday to Friday, 4 am and 3 pm PST.