The entire point of preparing a website is to engage with visitors. Engaging with your site’s visitors well lets you sell more products or boost your followers. Constructing great landing pages is a massive deal exactly of that. If you have an effective landing page, it is going to open up more opportunities for whatever you are putting on your site.
Back then, when creating landing pages required that you start from scratch by writing your own code, site owners had to pay a hefty amount of money. And often, the bill won’t even include the actual look of the landing page. Now, however, as technology advanced and things got a little bit easier for regular folks, making landing pages is now something that everyone can do. One of the services that lets users create, manage, and maintain landing pages is Instapage, and this review will help you decide if it’s the one for you.
Features: How Can Instapage Assist You? Fact Instapage Initiative
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after finalizing an Instapage account, users will be brought to the dashboard. Instapage’s dashboard doesn’t have the most striking visuals, but you can see the most important things easily here. Links to every tool and feature you will need for your landing page will be in the main menu which can be seen on the left side of the page.
Users will first find the main features: AdMap, Landing Pages, Personalization, Experiments, and Analytics. On the bottom half are things like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads account with Instapage. Data from ads can be automatically imported and will reflect on your PostClick score if you have enabled syncing. Simply put, the PostClick score enables users to compare the total number of ads that they have and the total number of personalized experiences. Fact Instapage Initiative
Once calculated, the PostClick score is readily seen on the Instapage. Managing domain access can be done by users through the dashboard. This means that they can easily take or give away access to domains. But to do this, the”Domains” page should be enabled first in the settings menu. The main settings area also shows a log of modifications done to the entire account. Actions such as editing or renaming projects will be logged automatically.
This area also enables users to quickly view newly generated leads and add team members to the account. This is easily the most essential page here, as this gives the Instapage Dashboard a switchboard functionality.
One thing that I enjoy about the Instapage Dashboard is how secure it is, even if every setting can be accessed from it. You won’t need to worry about sketchy third-party services, as syncing with them will automatically direct users to an authorization page. This is an excellent means of handling security, instead of entering an account API key such as other applications would require.
The Drag-And-Drop Landing Page Editor
The actual Landing Page Editor is so simple to use because it’s mostly just drag and drop. Users can start from scratch, or they can choose from the vast array of template choices. The templates on Instapage are also fully customizable, so users can build just what they want from the templates. I can confidently say that Instapage gives users the freedom to easily create the landing page of their dreams.
Even, by comparison, making a landing page using Instapage is still outstandingly simple. Moving around editing elements of each template can be done by users as far as they want. This is not the case for some other services where components can only be placed among fixed, predetermined spots.
How the editor balances creative freedom and being user friendly is another thing that makes it great. Professional software usually suffers from this, much like how novice drivers would find it harder to drive a manual transmission vehicle. Instapage assists users when they move around page elements by displaying markers and grids. This makes lining up things easy.
Users can also see the distance between the element being moved from other neighboring elements. This is really helpful for making sure that an element looks nicely positioned with respect to its surroundings. Upon dropping an element to a new place, a crispy snapping cartoon happens.
It’s nice to have some guidance when organizing the page elements with the grid but you can also opt to ignore it along with other indicators
While you’re working in the page builder, you can preview your landing page at any stage in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, so you won’t need to preview your design often. When it is published, it should look exactly how it does in the editor.
Another terrific trick that Instapage has under its sleeves is your Instablocks feature. Instablocks lets users manage multiple landing pages which will save them so much time. A library of reusable groups of components called “blocks” can basically be done in Instapage. Yes, it’s just like having modular landing pages.
Users can make a block for any purpose that they need, say something that’s meant for site visitors to leave comments and such. Once it’s saved in the Instablocks library, then it can be contained in any landing page that the user is editing. It truly puts the instant in Instablocks.
What’s even better is that there already are pre-installed blocks ready for use. They’re all editable, so users can tailor them easily to match their requirements. The blocks stored in the library may also be edited. It’s possible to have changes reflected across all landing pages containing the edited block. But, this feature requires an upgrade to the more expensive Instapage Enterprise plan. Fact Instapage Initiative
Landing Page Widgets
So that visitors can interact with your landing pages, including widgets is vital. Instapage lets users set widgets in landing pages quickly. Just click on the widget’s icon on the sidebar menu and it will be ready to use.
Once this task is done, it’s quite simple to be able to put it anywhere on your website Users can also choose to edit the look and functionality of any widget. The changes to functionality can range from changing targets to completely revamping the way the widget behaves.
Even though the pre-installed widgets work well, other applications used for creating landing pages edges out Instapage. Divi Builder, which is used to create WordPress pages, feature more intricate widgets. But, Instapage widgets should be sufficient to cover the necessities. Here are some of them:
- HTML widgets
With a contemporary WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder, you may add ready-made sliders, reviews, pricing tables, and a lot more items to your pages.
With Instapage, you can create your own pricing tables or testimonial panels by combining the text, image, and headlines widgets, for example.
Being able to put in a premade widget on to your landing page is still quite the convenient feature, if you think about it. There are a few pre-built pricing tables and other elements in the page template to help save you time. However, adding them to your pages isn’t as straightforward as using ready-made widgets that you can drag and drop onto your own pages.
Thankfully, the Instablock feature mentioned previously does give you a way to create an element, such as a pricing table or call-to-action. You may then save it for reuse on any page when required.
Mobile-Friendly Page Designs
The device and screen size should not be a problem for an effective landing page to look good. Luckily, you won’t have to worry about compatibility if you use Instapage. When making a landing page, users may switch to mobile view to determine how the page would look like on a smartphone.
You have the choice to pay for the Instapage Business plan for $199 a month, or $149 a month if paid annually. Choosing to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion Fact Instapage Initiative
Instapage is a fantastic recommendation for beginners and even those with quite a lot of experience. The interface is intuitive, easy to navigate, and neat. During your first few trials, the complete freedom in designing a landing page can intimidate beginners. Still, the app’s assistive user interface features will set you on track. Although other programs can do better with respect to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels in quick, slick, and powerful landing pages. Finishing top-notch and professional-looking projects is a guarantee with this product.
Q: Is there a free plan?
A: There’s no free plan, but Instapage provides a free trial for one week.
Q: Can I use third party software analytics apps with Instapage?
A: Yes. Instapage integrates readily with analytics apps, as well as other blogging and marketing programs.
Q: Can Instapage landing pages be posted in WordPress?
A: Yes. In actuality, there is a plugin specifically for WordPress to ease publishing better.
Q: How does Instapage handle customer support?
A: Instapage has a very responsive client center. They can be contacted through live chat from Monday to Friday, 4 am and 3 pm PST.