The entire point of setting up a website is to participate with visitors. Engaging with your website’s visitors well lets you sell more products or increase your followers. This is precisely why constructing great landing pages is such a massive deal. If you have an effective landing page, it will open up more opportunities for whatever you are putting on your website.
Back then, when making landing pages required that you start from scratch by writing your own code, site owners had to pay a hefty amount of cash. The bill will not even include the real design of the landing page was often the case before. But now, as technology advanced and things got a little bit easier for regular people, making landing pages has become something that everyone can do. One of the services that lets customers create, manage, and maintain landing pages is Instapage, and this review will help you decide if it’s the one for you.
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The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after finalizing an Instapage account, users will be brought to the dashboard. Instapage’s dashboard does not have the most striking visuals, but you can view the main things easily here. Links to every tool and feature you’ll need for your landing page will be in the main menu which can be found on the left side of the page.
The more important features such as; AdMap, Landing Pages, Personalization, Experiments, and Analytics, are sure to be the first thing a person sees. On the bottom half are things like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads accounts with Instapage. In that case, data from advertisements can be automatically imported and will reflect on your PostClick score. Simply put, the PostClick score enables users to compare the entire number of ads that they have and the complete number of personalized experiences. Email Help Center Instapage
Once calculated, the PostClick score can be readily viewed on the Instapage. The dashboard allows users to manage domain access. This means that they can easily give or take away access to domains. But to do this, the”Domains” page ought to be allowed first in the settings menu. The main settings area also shows a log of modifications done to the whole account. Everything is logged automatically, including editing or renaming projects.
This area also enables users to quickly see newly created leads and add team members to the accounts. This is easily the most necessary page here, as this provides the Instapage Dashboard a switchboard functionality.
One thing that I like about the Instapage Dashboard is how secure it is, even if every setting can be toggled from it. You won’t have to worry about sketchy third-party services, as syncing with them will automatically direct users to an authorization page. This is an excellent way of handling security, instead of entering an account API key such as other software would require.
The Drag-And-Drop Landing Page Editor
The actual Landing Page Editor is so easy to use because it is mostly just drag and drop. Users can start from scratch, or they can choose from the vast array of template choices. The templates on Instapage are also fully customizable, so users can build just what they want in the templates. The freedom to easily create the landing page of your dreams is something that you can expect from Instapage.
Even, by comparison, creating a landing page with Instapage remains outstandingly easy. Elements of each template can be moved around and edited as much as users need. This is not the case for some other services where components can only be placed among fixed, predetermined spots.
Another thing which makes the editor great is how it balances creative freedom and being user-friendly. Professional applications usually suffers from this, similar to how novice drivers would find it harder to drive a manual transmission vehicle. Instapage assists users when they move around page elements by displaying markers and grids. This makes lining things up easy.
Users can also see the distance between the element being moved from other nearby elements. This is truly helpful for making certain that an element looks nicely positioned with regard to its surroundings. Upon dropping an element to a new place, a crispy snapping animation happens.
Although you’re free to ignore this grid and other indicators, it’s nice to have some guidance when arranging the page elements.
As you’re working in the page builder, you can preview your landing page at any stage in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, so you won’t need to preview your design often. It should look precisely how it does in the editor once it is posted.
Another great trick that Instapage has under its sleeves is the Instablocks feature. Instablocks lets users manage multiple landing pages that will save them so much time. In short, Instablocks allows the creation of a library of reusable groups of elements called “blocks”. Yes, it’s just like having modular landing pages.
Users can make a block for any purpose that they want, say something that’s meant for website visitors to leave comments and such. Once it’s stored in the Instablocks library, then it may be contained in any landing page that the user is editing. It truly puts the instant in Instablocks.
What is even better is that there already are pre-installed blocks ready for use. They are all editable, so users can tailor them easily to match their needs. The blocks saved in the library may also be edited. Having changes reflected across all landing pages containing the edited block is possible. But, this feature requires an update to the more expensive Instapage Enterprise plan. Email Help Center Instapage
Landing Page Widgets
So that visitors can interact with your landing pages, adding widgets is vital. Instapage enables users place widgets in landing pages immediately. Just click on the widget’s icon on the sidebar menu and it’ll be ready to use.
After doing this, it can be put anywhere on the landing page. Users can also choose to edit the look and functionality of any widget. The changes to performance can range from changing targets to completely revamping the way the widget behaves.
Even though the pre-installed widgets work well, other software used for making landing pages edges out Instapage. Divi Builder, which is used to create WordPress pages, feature more complex widgets. But, Instapage widgets should be enough to cover the necessities. Here are some of them:
- HTML widgets
With a modern WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder, you can add ready-made sliders, testimonials, pricing tables, and many more things to your pages.
Blending the text, image, and headlines widgets can be done to create your own pricing tables or testimonial panels with Instapage.
Still, it’s not quite as convenient as having the ability to put in a ready-made purpose-built widget to your page. There are some pre-built pricing tables and other elements in the page template to save you time. Using ready-made widgets which you can drag and drop onto your own pages is still easier than the ones in Instapages.
Thankfully, the Instablock feature mentioned earlier does give you a way to make an element, such as a pricing table or call-to-action. You may then save it for reuse on any page when required.
Mobile-Friendly Page Designs
An effective landing page should look great on any device and screen size. Luckily, you won’t need to worry about compatibility if you use Instapage. When making a landing page, users may switch to mobile view to determine how the page would look like on a smartphone.
The Business plan for Instapage prices $199 a month, or $149 a month if paid annually. Opting to pay on a yearly basis requires $1,788 upfront but will save you $600.
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Instapage is a fantastic recommendation for novices and even those with quite a lot of experience. The interface is intuitive, easy to navigate, and neat. During your first few trials, the complete freedom in designing a landing page can intimidate beginners. Nonetheless, the app’s assistive user interface attributes will set you on track. Although other programs can do better with regard to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels at quick, sleek, and powerful landing pages. Finishing top-notch and professional-looking projects is a guarantee with this product.
Q: Is there a free plan?
A: There’s no free plan, but Instapage offers a free trial for one week.
Q: Can I use third party software analytics apps with Instapage?
A: Yes. Instapage integrates easily with analytics apps, as well as other blogging and marketing apps.
Q: Can Instapage landing pages be published in WordPress?
A: Yes. In fact, there’s a plugin specifically for WordPress to facilitate publishing better.
Q: How does Instapage handle customer support?
A: Instapage has a very responsive customer center. They can be contacted through live chat from Monday to Friday, 4 am and 3 pm PST.