The whole point of preparing a website is to engage with visitors. Engaging with your website’s visitors well enables you to sell more products or increase your followers. This is precisely why constructing great landing pages is such a huge deal. If you have an effective landing page, it is going to open up more opportunities for whatever you are putting on your site.
Back then, when creating landing pages required that you start from scratch by writing your own code, website owners had to pay a hefty amount of money. And often, the bill won’t even include the actual look of the landing page. But now, as technology advanced and things got a little bit easier for regular folks, making landing pages has become something that everyone can do. In this review, we will look at Instapage, a service that lets customers create, manage, and keep your landing page.
Features: How Can Instapage Help You? Connecting Instapage To Hubspot
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after finalizing an Instapage account, users will be taken to the dashboard. Instapage’s dashboard does not have the most striking visuals, but you can see the main things easily here. Links to every tool and feature you will need for your landing page will be in the main menu which can be found on the left side of the page.
Users will first find the main features: AdMap, Landing Pages, Personalization, Experiments, and Analytics. On the bottom half are things like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads accounts with Instapage. If that’s the case, data from advertisements can be automatically imported and will reflect on your PostClick score. To put it simply, the PostClick score enables users to compare the total number of ads that they have and the complete number of personalized experiences. Connecting Instapage To Hubspot
Once calculated, the PostClick score can be easily seen on the Instapage. The dashboard allows users to control domain access. This means that they can easily give or take away access to domains. But to do this, the”Domains” page should be allowed first in the settings menu. The main settings area also shows a log of modifications done to the entire account. Everything is logged automatically, such as editing or renaming projects.
Adding freshly generated leads as well as new team members is also another capability that this page includes. This is easily the most essential page here, as this gives the Instapage Dashboard a switchboard functionality.
The security of everything, even if every setting can be toggled from it, is one thing that I like about the Instapage Dashboard, You won’t have to think about sketchy third-party services, as syncing with them will automatically direct users to an authorization page. This is an excellent means of handling security, instead of entering an account API key like other software would require.
The Drag-And-Drop Landing Page Editor
The actual Landing Page Editor is so easy to use because it’s mostly just drag and drop. Users can start from scratch, or they can choose from the huge array of template choices. The templates on Instapage are also fully customizable, so users can build exactly what they want in the templates. The freedom to easily create the landing page of your dreams is something that you can expect from Instapage.
Even, by comparison, making a landing page with Instapage remains outstandingly simple. Moving around editing elements of each template can be done by users as far as they want. This isn’t the case for several other services where elements can only be placed among fixed, predetermined spots.
Another thing which makes the editor great is the way that it balances creative freedom and being user friendly. Professional software usually suffers from this, similar to how novice drivers would find it more challenging to drive a manual transmission vehicle. Instapage helps users when they move around page elements by displaying markers and grids. This makes lining up things easy.
Users may also find the distance between the element being moved from other neighboring elements. This is really helpful for making sure that an element looks nicely positioned with respect to its surroundings. Upon dropping an element to a new place, a crispy snapping cartoon occurs.
Although you’re free to ignore this grid along with other indicators, it’s wonderful to have some guidance when organizing the page elements.
As you’re working in the page builder, you can preview your landing page at any given stage in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, which means you won’t need to preview your design often. When it’s published, it should look exactly how it does in the editor.
Another great trick that Instapage has under its sleeves is the Instablocks feature. Instablocks lets users manage multiple landing pages which will save them so much time. A library of reusable groups of elements called “blocks” can basically be done in Instapage. Yes, it is just like having modular landing pages.
Users can create a block for any purpose which they need, say something that’s meant for site visitors to leave comments and such. Once it’s saved in the Instablocks library, it may be included in any landing page which the user is editing. It’s one of those things that makes things in Instapage really instant.
What’s even better is that there already are pre-installed blocks ready for use. They are all editable, so users can tailor them easily to match their requirements. The blocks stored in the library may also be edited. Having changes reflected across all landing pages containing the edited block is possible. But, this feature requires an upgrade to the more expensive Instapage Enterprise plan. Connecting Instapage To Hubspot
Landing Page Widgets
So that visitors can interact with your landing pages, adding widgets is a must. Instapage lets users place widgets in landing pages immediately. It will be ready to use with just a click on the widget’s icon on the sidebar menu.
After doing this, it can be placed anywhere on the landing page. Users may also choose to edit the look and functionality of any widget. The changes to functionality can range from changing targets to completely revamping how the widget behaves.
Even though the pre-installed widgets work well, other applications used for creating landing pages edges out Instapage. More complex widgets are featured in Divi Builder, which is used to create WordPress pages. But, Instapage widgets should be enough to cover the necessities. Here are some of them:
- HTML widgets
With a modern WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder, you may add readymade sliders, testimonials, pricing tables, and many more things to your pages.
Blending the text, image, and headlines widgets can be done to create your own pricing tables or testimonial panels with Instapage.
Still, it’s not quite as convenient as having the ability to put in a ready-made purpose-built widget to your page. There are some pre-built pricing tables and other elements in the page template to save you time. However, adding them to your pages isn’t as straightforward as having access to ready-made widgets which you can drag and drop onto your pages.
Luckily, the Instablock feature mentioned previously does give you a way to create an element, such as a pricing table or call-to-action. You can then save it for reuse on any page when required.
Mobile-Friendly Page Designs
An effective landing page should look good on any device and screen size. Fortunately, you won’t have to worry about compatibility if you use Instapage. When making a landing page, users can switch to cellular view to see how the page would look like on a smartphone.
The Business plan for Instapage prices $199 per month, or $149 per month if paid annually. Choosing to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion Connecting Instapage To Hubspot
Instapage is a fantastic recommendation for novices and even those with quite a bit of experience. The interface is intuitive, easy to navigate, and neat. The complete freedom in designing a landing page can be intimidating during your first few trials. Nonetheless, the program’s assistive user interface attributes will place you on track. Although other apps can do better with regard to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels at quick, sleek, and effective landing pages. Projects which are done with this service look top-notch and professionally done.
Q: Is there a free plan?
A: There is no free plan, but Instapage provides a free trial for a week.
Q: Can I use third party software analytics programs with Instapage?
A: Yes. Instapage integrates readily with analytics programs, in addition to other blogging and marketing apps.
Q: Can Instapage landing pages be posted in WordPress?
A: Yes. In actuality, there is a plugin specifically for WordPress to facilitate publishing better.
Q: How can Instapage handle customer support?
A: Instapage has a very responsive customer center. They may be reached through live chat from Monday to Friday, 4 am and 3 pm PST.