The entire point of setting up a site is to engage with visitors. Engaging with your site’s visitors well enables you to sell more products or increase your followers. This is exactly why building great landing pages is such a massive deal. If you have an effective landing page, it will open up more opportunities for whatever you’re putting on your website.
Back then, when making landing pages required that you start from scratch by writing your own code, site owners had to pay a hefty amount of cash. The bill won’t even include the actual look of the landing page was often the case before. Now, however, as technology advanced and things got a little bit easier for regular people, making landing pages has become something that everybody can do. In this review, we will look at Instapage, a service that lets users create, manage, and keep your landing page.
Features: How Can Instapage Assist You? Anatomy Of A Landing Page Instapage
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after finalizing an Instapage account, users will be taken to the dashboard. Instapage’s dashboard does not have the most striking visuals, but you can view the most important things easily here. Links to every tool and feature you’ll need for your landing page will be in the main menu which can be found on the left side of the page.
The more prominent features such as; AdMap, Landing Pages, Personalization, Experiments, and Analytics, are sure to be the first thing a person sees. On the bottom half are stuff like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads account with Instapage. In that case, data from ads can be automatically imported and will reflect towards your PostClick score. Simply put, the PostClick score enables users to compare the entire number of ads that they have and the complete number of personalized experiences. Anatomy Of A Landing Page Instapage
Once calculated, the PostClick score is readily seen on the Instapage. The dashboard allows users to control domain access. This means that they can easily take or give away access to domains. But to do so, the”Domains” page should be enabled first in the settings menu. The main settings area also shows a log of modifications done to the whole account. Actions including renaming or editing projects will be logged automatically.
This area also enables users to quickly view newly generated leads and add team members to the account. This is easily the most necessary page here, as this provides the Instapage Dashboard a switchboard functionality.
The security of everything, even if every setting can be accessed from it, is one thing that I like about the Instapage Dashboard, You won’t need to think about sketchy third-party services, as syncing with them will automatically direct users to an authorization page. This is an excellent way of handling security, rather than entering an accounts API key like other applications would require.
The Drag-And-Drop Landing Page Editor
Because it’s mostly just drag and drop, the actual Landing Page Editor is so easy to use. Users can start from scratch, or they can choose from the huge array of template options. The templates on Instapage are also fully customizable, so users can build exactly what they want in the templates. I can confidently say that Instapage provides users the freedom to easily create the landing page of their dreams.
Even, by comparison, making a landing page with Instapage remains outstandingly simple. Moving around editing elements of each template can be done by users as much as they need. This isn’t the case for several other services where components can only be set among fixed, predetermined spots.
How the editor balances creative freedom and being user-friendly is another thing that makes it great. Professional software usually suffers from this, much like how novice drivers might find it more challenging to drive a manual transmission vehicle. Instapage helps users when they move around page elements by displaying markers and grids. This makes lining up things easy.
When moving elements, the distance between the one being moved from other nearby elements will be shown to the user at all times. This is truly helpful for making sure that an element looks nicely positioned with regard to its environment. Upon dropping an element to a new position, a crispy snapping cartoon occurs.
It is wonderful to have some advice when arranging the page elements with the grid but you can also opt to ignore it and other indicators
As you’re working in the webpage builder, you can preview your landing page at any stage in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, which means you won’t need to preview your design often. When it is posted, it should look exactly how it does in the editor.
Another great trick that Instapage has under its sleeves is your Instablocks feature. Instablocks lets users manage multiple landing pages that will save them so much time. Basically, Instablocks allows the creation of a library of reusable groups of elements called “blocks”. Yes, it’s just like having modular landing pages.
Users can create a block for any purpose which they need, say something that’s intended for site visitors to leave comments and such. Once it’s saved in the Instablocks library, it can be included in any landing page which the user is editing. It truly puts the instant in Instablocks.
What’s even better is that there already are pre-installed blocks ready for use. They’re all editable, so users can tailor them easily to fit their requirements. The blocks stored in the library can also be edited. It is possible to have changes reflected across all landing pages containing the edited block. But, this feature requires an upgrade to the more expensive Instapage Enterprise plan. Anatomy Of A Landing Page Instapage
Landing Page Widgets
So that visitors can interact with your landing pages, adding widgets is vital. Instapage enables users place widgets in landing pages quickly. Just click on the widget’s icon on the sidebar menu and it will be ready to use.
Once this process is completed, it’s quite simple to be able to put it anywhere on your website Users can also choose to edit the appearance and performance of any widget. The changes to performance can range from changing targets to completely revamping how the widget behaves.
Even though the pre-installed widgets work well, other software used for making landing pages edges out Instapage. Divi Builder, which is used to create WordPress pages, feature more intricate widgets. But, Instapage widgets should be sufficient to cover the necessities. Here are some of them:
- HTML widgets
Adding ready-made sliders, reviews, pricing tables, and a lot more things to your pages can be done with more contemporary WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder.
With Instapage, you can create your own pricing tables or testimonial panels by blending the text, image, and headlines widgets, for example.
Being able to put in a premade widget on to your website is still quite the useful feature, if you think about it. There are some pre-built pricing tables and other elements in the page template to help save you time. However, adding them to your pages is not as easy as having access to ready-made widgets which you can drag and drop onto your pages.
Thankfully, the Instablock feature mentioned previously does give you a way to create an element, such as a pricing table or call-to-action. You may then save it for reuse on any page when required.
Mobile-Friendly Page Designs
The device and screen size should not be a problem for an effective landing page to look good. Luckily, you won’t need to worry about compatibility if you use Instapage. When making a landing page, users may switch to mobile view to determine how the page would look like on a smartphone.
You have the choice to pay for the Instapage Business plan for $199 per month, or $149 a month if paid annually. Opting to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion Anatomy Of A Landing Page Instapage
Instapage is a fantastic recommendation for beginners and even those with quite a bit of experience. The interface is intuitive, easy to navigate, and neat. During your first few trials, the complete freedom in designing a landing page can intimidate beginners. Still, the program’s assistive user interface attributes will place you on track. Although other apps can do better with respect to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels at quick, slick, and powerful landing pages. Finishing top-notch and professional-looking projects is a guarantee with this product.
Q: Is there a free plan?
A: There’s no free plan, but Instapage provides a free trial for one week.
Q: Can I use third party applications analytics programs with Instapage?
A: Yes. Instapage integrates easily with analytics apps, in addition to other blogging and marketing apps.
Q: Can Instapage landing pages be published in WordPress?
A: Yes. In fact, there is a plugin specifically for WordPress to ease publishing better.
Q: How does Instapage handle customer support?
A: Instapage has a very responsive client center. They can be reached through live chat from Monday to Friday, 4 am and 3 pm PST.