The entire point of setting up a site is to participate with visitors. Engaging with your site’s visitors well lets you sell more products or boost your followers. This is exactly why constructing great landing pages is such a huge deal. If you have an effective landing page, it will open up more opportunities for whatever you’re putting on your site.
Back then, when creating landing pages required that you start from scratch by writing your own code, site owners had to pay a hefty amount of cash. The invoice will not even include the real look of the landing page was often the case before. Now, however, as technology advanced and things got a little bit easier for regular folks, making landing pages is now something that everyone can do. One of the services that lets customers create, manage, and maintain landing pages is Instapage, and this review will help you decide if it’s the one for you.
Features: How Can Instapage Help You? Adding Conversion Tracking On Instapage
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after finalizing an Instapage account, users will be brought to the dashboard. Instapage’s dashboard does not have the most striking visuals, but you can view the most important things easily here. Links to every tool and feature you will need for your landing page will be in the main menu which can be found on the left side of the page.
Users will first find the most important features: AdMap, Landing Pages, Personalization, Experiments, and Analytics. On the bottom half are things like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads account with Instapage. If that’s the case, data from advertisements can be automatically imported and will reflect on your PostClick score. Simply put, the PostClick score allows users to compare the total number of ads that they have and the total number of personalized experiences. Adding Conversion Tracking On Instapage
Once calculated, the PostClick score is easily seen on the Instapage. Controlling domain access can be done by users through the dashboard. This means that they can easily take or give away access to domains. But to do this, the”Domains” page ought to be enabled first in the settings menu. The main settings area also shows a log of modifications done to the whole account. Actions such as editing or renaming projects will be logged automatically.
This area also enables users to quickly view newly created leads and add team members to the account. This is easily the most necessary page here, as this provides the Instapage Dashboard a switchboard functionality.
One thing that I enjoy about the Instapage Dashboard is how secure it is, even if every setting can be accessed from it. You won’t need to think about sketchy third-party services, as syncing with them will automatically direct users to an authorization page. This is an excellent way of handling security, instead of entering an accounts API key like other software would require.
The Drag-And-Drop Landing Page Editor
The actual Landing Page Editor is so easy to use because it is mostly just drag and drop. Users can start from scratch, or they can choose from the huge array of template choices. The templates on Instapage are also fully customizable, so users can build exactly what they want in the templates. I can confidently say that Instapage provides users the freedom to easily create the landing page of their dreams.
Even, by comparison, creating a landing page using Instapage is still outstandingly simple. Moving around editing elements of each template can be done by users as much as they need. This isn’t the case for several other services where components can only be placed among fixed, predetermined spots.
The way that the editor balances creative freedom and being user friendly is another thing that makes it great. Professional software usually suffers from this, much like how novice drivers might find it harder to drive a manual transmission vehicle. Instapage helps users when they move around page elements by displaying markers and grids. This makes lining things up easy.
Users can also find the distance between the element being moved from other neighboring elements. This is really helpful for making sure that an element looks nicely positioned with regard to its surroundings. Upon dropping an element to a new place, a crispy snapping cartoon happens.
It’s wonderful to have some advice when organizing the page elements with the grid but you can also opt to ignore it and other indicators
While you’re working in the webpage builder, you can preview your landing page at any stage in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, so you won’t have to preview your layout often. When it is published, it should look precisely how it does in the editor.
Another terrific trick that Instapage has under its sleeves is your Instablocks feature. Instablocks lets users manage multiple landing pages which will save them so much time. In short, Instablocks allows the creation of a library of reusable groups of elements called “blocks”. Yes, it is just like having modular landing pages.
Users can make a block for any purpose which they need, say something that’s meant for website visitors to leave comments and such. Once it’s stored in the Instablocks library, then it can be included in any landing page which the user is editing. It’s one of those things that makes things in Instapage really instant.
What’s even better is that there already are pre-installed blocks ready for use. They’re all editable, so users can tailor them easily to match their requirements. The blocks saved in the library can also be edited. It is possible to have changes mirrored across all landing pages containing the edited block. But, this feature requires an update to the more expensive Instapage Enterprise plan. Adding Conversion Tracking On Instapage
Landing Page Widgets
So that visitors can interact with your landing pages, including widgets is vital. Instapage enables users set widgets in landing pages quickly. Just click on the widget’s icon on the sidebar menu and it’ll be ready to use.
After doing this, it can be placed anywhere on the landing page. Users can also choose to edit the look and performance of any widget. The changes to performance can range from changing targets to completely revamping how the widget behaves.
Even though the pre-installed widgets work well, other software used for creating landing pages edges out Instapage. Divi Builder, which is used to make WordPress pages, feature more intricate widgets. However, Instapage widgets should be sufficient to cover the necessities. Here are some of them:
- HTML widgets
With a modern WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder, you may add ready-made sliders, reviews, pricing tables, and a lot more things to your pages.
With Instapage, you may make your own pricing tables or testimonial panels by combining the text, image, and headlines widgets, for example.
Nonetheless, it’s not as convenient as having the ability to put in a ready-made purpose-built widget to your webpage. There are a few pre-built pricing tables and other elements in the page template to help save you time. However, adding them to your own pages is not as straightforward as using ready-made widgets which you can drag and drop onto your pages.
Thankfully, the Instablock feature mentioned earlier does give you a way to create an element, such as a pricing table or call-to-action. You can then save it for reuse on any page when required.
Mobile-Friendly Page Designs
An effective landing page should look good on any device and screen size. Fortunately, you won’t have to worry about compatibility if you use Instapage. When making a landing page, users can switch to mobile view to see how the page would look like on a smartphone.
The Business plan for Instapage prices $199 per month, or $149 per month if paid annually. Opting to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion Adding Conversion Tracking On Instapage
Instapage is a fantastic recommendation for novices and even those with quite a bit of experience. The interface is intuitive, easy to navigate, and neat. The complete freedom in designing a landing page can be intimidating during your first few trials. Nonetheless, the app’s assistive user interface features will set you on track. Although other programs can do better with respect to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels at quick, slick, and powerful landing pages. Finishing top-notch and professional-looking projects is a guarantee with this product.
Q: Is there a free plan?
A: There’s no free plan, but Instapage provides a free trial for a week.
Q: Can I use third party applications analytics apps with Instapage?
A: Yes. Instapage integrates easily with analytics apps, as well as other blogging and marketing programs.
Q: Can Instapage landing pages be published in WordPress?
A: Yes. In fact, there is a plugin specifically for WordPress to facilitate publishing better.
Q: How does Instapage handle customer support?
A: Instapage has a very responsive client center. They can be reached through live chat from Monday to Friday, 4 am and 3 pm PST.